About » Leadership
Zack Bates
Chief Executive Officer and Creative Director
Zack Bates is the CEO & Creative Director of Private Club Marketing, Inc., which he founded in 2009. Private Club Marketing is a communication, marketing and retention firm that assists private clubs and golf resorts communicate more effectively with their members, guests and prospects. Zack is responsible for setting the overall direction and product strategy for the company. He leads the design of Private Club Marketing’s services and development of its core infrastructure.
Zack started his career at ClubCorp where he ignited internal marketing standards and cross-club communication strategies to improve member usage and foster new member referrals. He is the founding president of the Orange County Chapter of the Professional Club Marketing Association (PCMA), and is a frequent contributor to the BoardRoom Magazine and Premier Club Services Newsletter. Zack holds a Bachelor’s degree in Fine Art from California State University Northridge.
Contact Zack
Office: (949) 644-5616
Email: Zack@privateclubmarketing.com
Gretchen Schroeder-Kearney
Senior Director of Accounts
Schroeder comes to Private Club Marketing most recently from the National Club Association, the trade association for the private club industry, where she served as the Director of Marketing & Membership. Her areas of responsibilities included expanding the membership base, member services and communications, club industry trends and best practices, as well as marketing NCA’s products and services to grow non-dues revenue.
Prior to joining the NCA staff, Schroeder was the Membership Marketing Director for Mount Vernon Country Club, a private member-owned club in Alexandria, Virginia. She also has extensive hospitality industry experience, including nine years of trade association experience as the Director of Marketing for the National Restaurant Association, and serving as one of the project managers for Agraria Restaurant in Georgetown. Before embarking on a career in hospitality and association management, she worked in telecommunications for two national firms, focusing on marketing, branding new product launches and customer relations.
In addition to her role with Private Club Marketing, she is the co-founder and Principal of HG Hospitality Group, a marketing and events firm in Washington, DC. Her background has provided her with a variety of marketing management experiences, including working with the national media; product development; graphic design; membership recruitment and retention; nationwide advertising campaigns; and trade show and conference management.
A native of the Washington, DC, area, Schroeder earned her Bachelors degree in Marketing from Towson University in Baltimore, and her MBA at George Washington University.
Contact Gretchen
Direct: (703) 980-9181
Email: Gretchen@privateclubmarketing.com
Luis Andrade
Graphic Designer
Luis comes to Private Club Marketing after many successful years working with some of the most respected and award winning design studios throughout the central coast of California. A graduate of California State University, Northridge’s Design Program has allowed him to work closely with clients in coordination of design projects, training of Content Management System (CMS) and project management networks like Basecamp and Teamwork Project Manager. More recently his experience has expanded into online brand marketing and social media customization with Facebook and Twitter.
Luis’ experience working with restaurants, wineries and entertainment companies will further strengthen the capabilities of Private Club Marketing and its clients services.
Contact Luis
Direct: (805) 428-4458
Email: Luis@privateclubmarketing.com