Newport Beach, CA –

Santa Lucia Preserve Magazine was created by Private Club Marketing’s CEO and Creative Director, Zack Bates. Bates, who has a background in developing award-winning branding campaigns for private golf and country clubs including Shady Canyon Golf Club, The Vintage Club and Mayacama Golf Club, designed the custom magazine to further show the unique offerings of the private 20,000 acre community and club.

The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Condè Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo!, and many others. See www.iavisarts.org for more information.

About Private Club Marketing, Inc.

Private Club Marketing is an international marketing and communications company, headquartered in Orange County, California. Private Club Marketing provides communication, branding, advertising, specialized agencies and marketing services (SAMS) to national and multinational private clubs and luxury resorts. Its traditional advertising services principally involve the creation of collateral for memberships, guest reservations and development of property brands. It also includes strategic planning involving analysis of a product, service, or brand compared to its competitors through market research, sociological and psychological studies and creative insight.

Private Club Marketing’s core mission is to improve the consumer experience by offering lifestyle expertise that inspires opportunity, influences choice, and celebrates affluent and accomplished people, and the businesses that serve them. Every one of its clients’ projects are tailored specifically to their property’s objectives. Beginning the process by conducting a needs assessment, the strategic and creative goals, Private Club Marketing’s talented and experienced team of consultants, designers, photographers, writers and editors work with the properties management team throughout every stage of the project, from concept to completion. To learn more about Private Club Marketing please visit:www.privateclubmarketing.com and www.clubandresortpublishing.com

About the Communicator Awards

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. As we enter our 18th season, we’re also introducing expanded online and mobile categories, making this year’s awards bigger and better than ever.

The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo! To learn more about the IAVA please visit www.iavisarts.org.

Vintage magazine aims to take readers deeper into the lifestyle, culture, real estate and history behind one of the world’s most exclusive private club communities, allowing domestic and international Members, residents and prospects to enjoy The Vintage Club on a whole new level.

Club and Resort Publishing today announced the successful launch of The Vintage Club‘s newest addition “Vintage” magazine. With features on lifestyle, tradition, real estate and social events, Vintage magazine offers an inclusive look at the most fascinating aspects of the private community – not just how great the golf courses are or beautiful the homes are, but the history behind an iconic private club community wrapped in the traditions and values of its Membership.

Vintage magazine invites Members and residents to connect with the Club on a whole new level. Each issue contains custom content specific to the interests of The Vintage Club and contains feature articles on real estate, golf, history, dining and the people behind the club. In addition, each issue is delivered to every Member’s doorstep no matter where they are in the world. The Vintage Sales team and Club and Resort Publishing have released the print magazine in partnership with a digital edition, available on iPad and online. We are taking Club communication to the next level.

The Vintage Magazine marks the third custom publication produced by Club and Resort Publishing, a subsidiary of Private Club Marketing, Inc., other magazines include private clubs such as, Shady Canyon Magazine and Santa Lucia Preserve Magazine. The team will also be releasing a new magazines for the membership of Mayacama Golf Club early this summer.

The new design encourages subscribed Members to explore the activities, amenities and services offered by the Club through unique content and a wide selection of photography of the golf course, restaurant and banquets facilities.

Weekly Wire redesign project includes:

• User Friendly Navigation – Members find the info they want.
• A fresh color scheme that delivers a stylish, exciting and engaging look & feel.
• Privacy Access for Members eyes only.
• Increase click thru rates and drive website log in traffic.
• Colorful event promotions for special events.

Contact Zack Bates at Private Club Marketing to learn more about revamping your Club’s Email Communication.

Phone +01 949 644 5616
Email Zack@PrivateClubMarketing.com

Skills and knowledge that will developed during internship:
• A better understanding of design and production as used in a real world setting
• Problem solving skills
• Agency Process
• Time management

Some skills and knowledge that we would like our interns to have (but are not required):
• Intermediate knowledge of CS5 (InDesign, Illustrator and Photoshop)
• Basic knowledge of HTML (Dreamweaver, WordPress)
• Basic mock up, mounting and trimming skills
• An interest in golf and leisure
• Ability to handle light office duties
• Basic knowledge of Microsoft Office

Compensation: 3-month internship with opportunity for full/part-time employment. 15 hours/week at $10/hr.

Apply: Please email resume, with cover letter and link to online portfolio for consideration to careers@privateclubmarketing.com

Private Club Marketing is a Newport Beach based consulting, marketing and advertising firm providing professional branding services to some of the golf world’s best properties including the Four Seasons, Trump National, Vintage Club, Shady Canyon Golf Club, Mayacama Golf Club and more.

PCM is an Equal Opportunity Employer

To Register for the event or to donate, please Click Here

I would like to personally invite you to our “Polo in the Vines” event, on Saturday, May 12th – all in aid of the Celebrity Foundation For Children.

We truly need your support at this charity event, raising much needed funds for the Marine and Navy children from Camp Pendleton, many of whom have their parents serving overseas – and for the children from the Boys and Girls Club who need that weekend to just get away from it all.

If you would be so kind as to grab some friends and colleagues and reserve a VIP Box from us for the event, we promise you a fun filled day at The Ranch, watching polo and enjoying endless, champagne, wine and food – all with British flair.

The bar is being sponsored by Glenfiddich, so why not come and taste some of the finest whiskies and have your photo snapped by our media sponsors, Riviera Magazine.

We promise you a fabulous day, while raising funds for an equally fabulous charity.

Please contact myself, Zack Bates if you have any questions at (949) 644-5616 or email me at Zack@PrivateClubMarketing.com

To Register for the event or to donate, please Click Here

Newport Beach, CA—Just days after the CMAA World Conference in New Orleans, Private Club Marketing, Inc. unveils the launch of its new Facebook^® Page. As one of the first hospitality brands to shift to Facebook’s new Page format, Private Club Marketing will share the colorful history of its brand, as well as the company’s current news and initiatives, through the more visual and dynamic storytelling of Page timeline.

“Storytelling is such an intrinsic part of a club’s DNA, and Private Club Marketing’s Facebook Page allows us to give our fans a platform where they can share their own stories and memories about their club experiences – whether working on a membership campaign, a special promotion, visits to other clubs, or interesting industry news,” says Zack Bates, CEO & Creative Director.

Fans and visitors to Private Club Marketing’s Facebook Page will notice the following changes: oversized visual cover photo with larger visuals for tabs, Friend Activity featuring what your friends are saying about Private Club Marketing, larger stories (highlights a photo or video album with a doublewide image), pin posts (keeps a post at the top of Private Club Marketing’s Page for seven days), and a milestones photo and content timeline with key moments in Private Club Marketing’s history.

Private Club Marketing’s Facebook Page can be found at http://facebook.com/PrivateClubMarketing.

About Private Club Marketing, Inc.
Private Club Marketing is an international marketing and communications company, headquartered in Orange County, California. Private Club Marketing provides traditional advertising and specialized agencies and marketing services (SAMS) to national and multinational private clubs and luxury resorts. Our traditional advertising services principally involve the creation of advertising for memberships, guest reservations and development of property brands. It also includes strategic planning involving analysis of a product, service, or brand compared to its competitors through market research, sociological and psychological studies and creative insight.

Facebook^® is a registered trademark of Facebook, Inc.

Contacts

Private Club Marketing, Inc.
Gretchen Schroeder-Kearney, (703) 980-9181
Gretchen@privateclubmarketing.com

What is Google Alerts?

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Here is how to easily set a Google Alert up for your accounts or prospective accounts.

1.) Go to the Google Alerts web page.

2.) Fill in the simple form with your search query (one query per alert, you can make more) then select to have the Google Alert delivered by e-mail – I would select once a day, or once a week for delivery. Otherwise, your inbox will get bombarded with e-mails all day.

3.) Now Google will automatically deliver news stories, blog posts and other potentially relevant useful pieces of information about your members, guests and prospects directly to you. Use this information to stay up to date and aware of potential selling opportunities.

Now go set up some Google Alerts and let the power of the web help you to sell more!

However, there is an area that is almost always forgotten in the planning phase of our new year strategy or the restructuring of the previous year’s concept: training staff to understand and reflect our message and brand.

The truth is, branding starts from the inside out. Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand? Are they living your brand? It is important that your employees are informed and involved in the new initiatives and strategies that take place within your club.

I recently attended a presentation for sales and marketing professionals where the participants were asked to raise their hands if they thought their business would not be around in the next 15 years. Nearly half the room raised their hands! Fifty percent of those business’ brand managers didn’t believe their own message. Now you can imagine that this can only trickle down through the staff culture. If your staff is unable or unwilling to support your marketing efforts, it can have detrimental results. How do you begin an internal branding campaign within your company?

• Step 1: Synchronize Your Brand Personality, Values and Corporate Culture
  Your marketing team should be working closely with your Human Resources team to ensure that the common values of your company internally and externally are in sync. At your upcoming staff meetings, play quiz games about the history of your club, upcoming events and who the new members are.
• Step 2: Get Your Employees Behind Your Brand
  Align your criteria for recruiting and rewarding employees with the criteria of the brand value. Look for the right skills and aptitudes that will represent your brand promise effectively. Sometimes the best incentives are recognition. When I was a member relations director at ClubCorp we had a recognition program called “STAR Card.” The Members were encouraged to recognize the staff with these cards when they went above and beyond. Rewards were given to those employees based on a point system for each card they received.
• Step 3: Reinforce and Repeatedly Explain Brand Values and Behaviors
  Use your internal communication to reinforce and explain the values and behaviors that reflect your brand promise. Your employee newsletter should be similar to your member newsletter, recognize those who are excelling, new hires, new members, promote upcoming events and then quiz random employees about the content in their newsletters. Continuously do this until it becomes second nature.

If you thought the process of involving your staff was not important, take into account that your employees meet, greet, and assist your members in many different ways. They are the face of your brand. Engage your staff right from the start and encourage individual input. Use your staff as a focus group – after all who knows your clientele better than they do? By doing this, you will not only get support from your staff but you will be given insight and ideas that you otherwise may not have considered.