10 Creative Club Marketing Ideas for December
It’s officially the holiday season! Here are 10 creative club marketing ideas for December, to kick off this festive time of year.
1. Create a Holiday Events Guide
Private Clubs inundate their members with activities during the holidays. Brunch with Santa, Tree Lighting, Member Holiday Parties, NYE… it’s overwhelming. Consider creating a holiday events guide or brochure and mailing it out to you members. It will give your members a heads up as to what’s happening at the club, and reduce the headaches of scrounging for reservations at the last minute.
The Balboa Bay Club produces an annual Holiday Guide for their members.
2. Host or Participate in a Toy Drive
During the holiday season it’s important to remember those less fortunate than ourselves. Host or participate in a toy drive and encourage members to do the same. Share your participation on social media by tagging the charity that you’re working with and asking them to retweet or share the post for a greater impact. Participating with other local businesses for the benefit of children is a great way to get your club name into the community.
Brier Creek Country Club hosts an annual Toy Drive to support their local Big Brother’s Big Sisters of Triangle
3. Get Personal
Share pictures or stories of your members, staff and holiday celebrations on your website and social media. Do you have a favorite holiday memory or tradition at your club? What about a signature dish or cocktail? Your chef can share a video or recipe on your website. Outside golf services can pose for pictures with Santa hats on Instagram or Facebook and encourage others to do the same. Personal trainers should encourage clients and potential clients to join them for holiday fitness classes through social media. Share with your members to engage them online!
Boulder Ridge Country Club‘s bartender, Trevor demonstrates how to make a Cosmoplitan, Pumpkin Pie Martini, Chocolate Martini and French Martini in some great videos on the club’s blog. Just in time for your holiday entertaining! Watch now!
4. Host a Party
Holiday parties are a great way to market your private club during the holidays. Have an open house and extend your club hours one evening–make sure to update your website and social media with these extended hours! Invite local residents and business leaders to stop by and mingle. Serve some food and drinks or get them donated by another local business! The more the merrier during the holidays and hosting a party is a great way to spread word-of-mouth marketing!
5. Dress up
Ugly sweater parties are popular during the holiday season, but why stop there? There’s nothing that attracts members and prospects like a fun attitude so take advantage of the festive spirit! Grab some reindeer antlers or wear Christmas pajamas if it’s appropriate for your club. If your club offers childcare, this can be a fun was to encourage a pajama party for kids! Business professionals can have fun with a holiday colored tie or socks to get in the holiday spirit.
Butte Creek Country Club will host an Ugly Christmas Sweater Mixed Couples Tournament and Dinner on December 17, and Arrowhead Country Club will have an Ugly Sweater Christmas Happy Hour for it’s members.
6. Gift Guides
A gift guide is a great way to market your club for the holidays. Write a blog post about gifts for moms, dads, kids, and friends!
The gift guide can include some of your golf shop products but the best way to sell your club is not to sell it at all. Instead showcase items that are related to your industry: Gift Guide for City Clubs (tech gadgets, ties, fancy pens), Gift Guide for Country Clubs (golf club covers, sweaters with your club logo, watches), or a Gift Guide for the Fitness Enthusiast (ice cleats for running outside, winter hat with Bluetooth headphones, epsom salts for tired muscles). People are always looking for gift ideas! Show potential members how helpful you can be!
By Greg Monteforte and Jonathan Wall at the PGA Tour already put together some great ideas for you: Click here for their 2017 Holiday Gift Guide
7. Send Holiday Cards
Members like to be appreciated. Send holiday or New Year’s cards or e-cards to your contact list. Marketing is about keeping your club on the radar of your members, new or loyal, so that your club comes to mind when they need your services. Something as simple as wishing customers a Happy Holiday or Happy New Year is an easy way to get people to check out your website and keep your club in mind.
8. Tip or Product of the Day
Take inspiration from the 12 Days of Christmas and feature a tip or product of the day on your website and/or social media. Fitness related clubs like personal trainers or health centers can give an exercise of the day to fight off gaining holiday weight. Country clubs can feature a wreath or bouquet of the day featuring different holiday colors or flowers by your in-house florist. City clubs can showcase a cocktail of the day for the holidays.
9. Go Behind the Scenes
Show customers what your club is like during the holidays with video marketing! Show your pastry chef making cakes and cookies? Take customers into the kitchen with a video of preparations for the holidays. People are curious by nature and giving them a sneak peak of new products or behind-the-scenes action will set you apart from your competitors!
The City Club of Buckhead did a nice job at this – check out their Facebook
10. Photo Opportunity with Santa or a Winter Wonderland
Members love pictures! Pictures are great for social media marketing! That’s a great equation! Stage photo opportunities at your club by inviting Santa to come or set up a winter wonderland for members to pose in front of. Everyone wants a picture with a gigantic polar bear so give customers the opportunity to market your club for you by having something fun to take pictures with! Pick up some props like Santa hats or tinsel garlands and let customers go to town with pictures! Make sure to include a hashtag with your club name and share, retweet, or regram members’ photos on social media.