2019 Study Reveals Spa Industry Continues to Climb
The spa industry in 2018 was much like the previous decade: Growth, growth and more growth.
For the ninth consecutive year, according to the 2019 U.S. Spa Industry Study, the industry saw an increase across the board in key performance metrics.
The study, which was commissioned by the International SPA Association (ISPA) and undertaken by the PricewaterhouseCoopers (PwC) International Survey Unit, detailed growth in the “Big Five” statistics.
The spa industry once again set records in total revenue, spa visits, spa locations, revenue per visit and total employees in 2018.
Here are the key takeaways from the study, which debuted in 1999 and continues to be a critical tool for understanding industry trends:
- Total spa revenues were $18.3 billion, a 4.7% increase from $17.5 billion in 2017
- Spa visits were up 1.6% to 190 million
- Spa locations rose to 22,160, a 1.8% jump from 21,770 in 2017
- Revenue per visit climbed to $96.50, a 3% bump from 2017
- Total employees expanded to 377,900 as of May 2019, a 1.6% increase from the previous year
The steady growth of the industry is reflected in the profits, as 60% of those surveyed in the hotel/resort sector said their profit percentage was 20% or more. The average revenue per spa establishment has reached $826,000, the highest since 2001.
If you have a spa or wellness project that needs to get off the ground or is under-performing, get in touch with us today. We’d love to hear about your business.