American Luxury Brand, Leisure Society partners with Private Club Marketing
Leisure Society announced today its strategic partnership with Private Club Marketing, Inc. to expand its reach into the private club and luxury resort market. Private Club Marketing will principally be responsible for bringing the brand to resort retail and golf pro shops while collaborating to produce lifestyle events as part of the Leisure Society branding strategy.
Leisure Society, launched in 2010 by founder Shane Baum, an internationally renowned accessories designer and member of the Council of Fashion Designers of America. In 2011, Baum partnered with Travis Johnson, the founder and former creative director of Travis Mathews, LLC to build a resort and country club focused men’s apparel and accessories collection.
Leisure Society’s design is with the intention of making products that endure. They must be timeless and of exceptional taste and quality, every detail is carefully contemplated, polished and handcrafted to offer the utmost in style and durability. Their products offer the wearer subtle moments of satisfaction that when in periods of absolute leisure will inspire a smile and a genuine appreciation for refined design and engineering. Leisure Society is an American luxury brand that designs unique products of heirloom quality.
Leisure Society has had the pleasure of working with some of the finest companies in the world, and Private Club Marketing is no exception,” said Baum. “Their intimate understanding of luxury goods marketing is an asset to our mission, and we look forward to a long and mutually beneficial relationship.”
Private Club Marketing’s portfolio includes such iconic private club partners as the Vintage Club, Monterey Peninsula Country Club, Four Seasons Resort and Club, as well as noted award-winning properties including Mayacama Golf Club, Santa Lucia Preserve and Santaluz.
It’s a pleasure to work with Shane and the entire Leisure Society team,” said Private Club Marketing CEO Zack Bates. “Leisure Society is a great brand fit for our client properties and we’re excited to partner with a resort and country club lifestyle brand that evokes the nostalgia of those great times, away from our busy day to day lives, with family and friends.”
About Private Club Marketing, Inc.
Private Club Marketing provides traditional advertising and specialized agencies and marketing services (SAMS) to over 125 national and multinational private clubs and luxury resorts. Their traditional advertising services principally involve the creation of advertising for memberships, guest reservations and development of property brands. It also includes strategic planning involving analysis of a product, service, or brand compared to its competitors through market research, sociological and psychological studies and creative insight.
For more information, please contact:
[two_fourth class=”” last=”no” ]Jonathan Toto
Private Club Marketing
[two_fourth class=”” last=”yes” ]Cory Hamilton