Private Club Social Media Policy

Just thinking about writing a social media policy makes us cringe. It's one of those tasks that membership and club managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it's not that difficult a task. To help, here are a few things to consider when writing your policy.

Why do you need a social media policy?

Given the explosive popularity of social networking, it's likely your employees are already actively engaging. Considering the public nature of social media and the rapid-fire speed at which information can spread, without proper guidelines in place your Club is exposed to risks. These risks range from employees “social NOTworking” on company time to an employee posting offensive content that causes serious damage to your Club's reputation.

By providing clear guidelines on what's appropriate and what's not appropriate, a social media policy will help mitigate risks and contain fallout in the event of a breach of conduct or a full-on crisis.

Equally important, a social media policy will help mobilize some of your greatest advocates: your employees and members. Everyone at your club has a role in shaping your reputation, and the more voices sharing relevant content about your golf course, tennis facilities, dining room, spa, fitness center, events, etc. the greater your reach. The policy should encourage staff to support your social media activities rather than discourage them for fear of breaking rules.

Request Our Sample Social Media Policy

 

Related Articles:

Social Media Policies…
Why Employers Must Consider Implementing Them
by Andrew W. Singer, Esq. and Jason B. Klimpl, Esq.

 

Chartwell Golf and Country Club revamps Member Newsletter


Chartwell Golf and Country Club and Private Club Marketing recently released the redesigned members newsletter, the Chartwell Chatter. The new edition includes a streamlined and modern look, featured member photos from events and is shared online with its membership.

“This has been on my wish list for years.  I know it had been discussed several times at the Past President's Dinners also.  The format and presentation was easy to read and follow.”

chartwell club newsletter designThe new Chatter gained an amazing 128% increase in membership views. From an average 125 online visitors per issue to 285 of the new Chatter in just 2 weeks of being released.

Click Here to learn more about custom newsletter design and coordination by Private Club Marketing.

Swim Team and Lessons

Nothing makes marketing your upcoming event easier than ordering from Private Club Marketing. Save time and money by not spending hours looking for the right image(s) to convey your next event. Use the Request Form below to tell us your:

  • Event Title
  • Event Date & Time
  • Price
  • Marketing Verbiage
  • RSVP

We'll input the verbiage into the marketing for you and email you a proof to approve within a day or so. If there are changes, just let us know and we'll update and send back.

Each template marketing piece will be sized for…

  • 24″ x 36″ Poster
  • 8.5″ x 11″ Flier
  • 600px Web Flier – perfect for emailing and posting on your website

Need it Printed? Please let us know how many Poster and Fliers you will need (we do allow you to print in-house or through a preferred printer of your Club's choice.) | Print pricing |