News

Private Club Marketing Expands Portfolio with Acquisition of Luxury Marketing Council

It comes with great enthusiasm that we announce the expansion of the Private Club Marketing portfolio with the acquisition of The Luxury Marketing Council of Southern California license, adding 3 new cities to the 43 already around the world.

For many years we have offered insight and positioned Private Club Marketing’s clients to look further than what other private clubs are doing to best retain, engage and increase member usage and spending. With this new venture we engage directly with “invited” international luxury brand professionals and decision makers with what’s working for them and their, very similar, customers.

Membership Director’s Engagement in 4th of July Club Activities

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.