News

Private Club Marketing Expands Portfolio with Acquisition of Luxury Marketing Council

It comes with great enthusiasm that we announce the expansion of the Private Club Marketing portfolio with the acquisition of The Luxury Marketing Council of Southern California license, adding 3 new cities to the 43 already around the world.

For many years we have offered insight and positioned Private Club Marketing’s clients to look further than what other private clubs are doing to best retain, engage and increase member usage and spending. With this new venture we engage directly with “invited” international luxury brand professionals and decision makers with what’s working for them and their, very similar, customers.

Membership Director’s Engagement in 4th of July Club Activities

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.

Omaha CC Leveraging the 2013 U.S. Senior Open for Membership Development

Omaha Country Club has retained Private Club Marketing to assist with membership development through this summer’s U.S. Senior Open. PCM and OCC are looking to capitalizing on the 150,000+ spectators expected to attend this year’s championship for new prospective members of the Club.

Founded in 1899, Omaha Country Club, rich in tradition and service excellence, has evolved from primarily a golf and dining club to offering a myriad of facilities and services fitting of a fine country club.

Private Club Marketing Takes Home “Award of Excellence” at 2013 Communicator Awards

Private Club Marketing, Inc. was recognized at the 19th Annual Communicator Awards, that they were receiving the 2013 Award of Excellence for custom print magazine, for the second year in a row. The Communications Awards honor excellence in Marketing and Communication in all media channels including print, broadcast, interactive design, television, web design and marketing effectiveness. Private Club Marketing, Inc. received the 2013 Award of Excellence Award for the design of the Santa Lucia Preserve Magazine. The magazine is distributed exclusively to the residents and members of the 20,000 acre private community and club. Individuals recognized from the Private Club Marketing creative team included Brian McCallen, Jeannie Drake, Dennis O’Brien, Luis Andrade and Zack Bates.

Business After Hours at Tamarind of London

Thank you all who were able to come out to Tamarind of London on Wednesday night with us and the British American Business Council. Valerie did a fantastic job putting the event together, with the assistance of Tamarind of London’s General Manager (and new BABC Member) John Kukreja. We have many more great events coming up this year with the BABC OC and with other partners of Private Club Marketing.

American Luxury Brand, Leisure Society partners with Private Club Marketing

Leisure Society announced today its strategic partnership with Private Club Marketing, Inc. to expand its reach into the private club and luxury resort market. Private Club Marketing will principally be responsible for bringing the brand to resort retail and golf pro shops while collaborating to produce lifestyle events as part of the Leisure Society branding strategy.

Leisure Society, launched in 2010 by founder Shane Baum, an internationally renowned accessories designer and member of the Council of Fashion Designers of America. In 2011, Baum partnered with Travis Johnson, the founder and former creative director of Travis Mathews, LLC to build a resort and country club focused men’s apparel and accessories collection.

Palo Alto Hills Golf & Country Club Engages Private Club Marketing’s Services

Palo Alto Hills Golf and Country Club, the Silicon Valley’s most exclusive private club, has engaged Private Club Marketing to develop their 2013 membership communication collateral, including bi-monthly member newsletter, annual calendar of events and annual family activities guide.

Private Club Marketing is working closely with Kelli Tsai, Club Communications Manager on the roll out of these initiatives and has a few thoughts to share:

Zack Bates added to Executive Board of British American Business Council, OC

babcoc-weblogoThe British American Business Council (BABC), Orange County has added Zack Bates, CEO of Private Club Marketing, Inc., to its executive board of directors.

The BABC is the largest transatlantic business network, with 22 chapters — and 2,500 member companies, including many of the world’s largest multinationals — based in major business centers throughout North America and the United Kingdom.

Private Club Marketing Ranks 17th Among Fastest Growing Consulting Firms in Orange County

Consultants Post First Uptick in Hires Since 2008 Firms’ OC operations size up, as clients’ fortunes stabilize By Jane Yu Saturday, July 14, 2012 -------------------------------------------------------------------------------------------------------------- Orange County’s largest management-consulting firms are citing increased demand for their services, as economic uncertainty fades for their business clients. “The worst kind of...