Clubs Shine a Light on Redesigned Wine Rooms

By Pamela Brill

Members and guests are raising a glass to how clubs are showcasing upgraded wine rooms and wine cellars as spirited new gathering spaces. 

Cheers to the wine room. Clubs across the country are breathing new life into these spaces, which are now being utilized not only as expanded storage facilities that reflect consumers’ ever-growing thirst for fine vintages, but also as unique and exciting new gathering places for drinks, dinner, socializing and special events. 

As more facilities begin to recognize the untapped potential of this aspect of their food-and-beverage programs, they are incorporating more functionality and purpose into wine room and wine cellar designs.