Social media for private clubs is the most talked about new marketing channel… and for good reason. Nearly 1 in 5 minutes online are spent on social networks. 3 in 4 minutes on social networking sites are spent on Facebook. Private Club Marketing understands social media messaging and we develop strategies that help clubs leverage the power of Facebook, Twitter, Instagram, blogs, and other members-relevant channels.
Social Media allows you and your brand the opportunity to have one-on-one communication with your members and prospects. Our social media programs are designed with the affluent consumer in mind. We provide a content strategy that strengthens your club’s voice and positioning across multiple social media networks. We analyze offline/online customer touch points so that your club’s messaging has consistency as it flows through the social media product experience. The goal of our social media campaigns is to strengthen a fan base and convert those fans into brand-loyal consumers.
Additionally, social media advertising has become one of the most cost-effective branding vehicles for private clubs, hotels, and luxury brands. At Private Club Marketing, we have proven that Facebook advertising delivers a higher reach/frequency at a lower CPM than traditional print and banner advertising. This is a trend that cannot be ignored by private clubs.