How Many Private Clubs Can L.A. Handle?
New entrants into the exclusivity game — including NeueHouse, a private membership workspace whose founders are making plans to open three L.A. locations — look to enter town with the idea (and hope) that Soho House isn’t for everyone.
This story first appeared in the April 4 issue of The Hollywood Reporter magazine.
Call it the ultimate experiment in curation: Why go out and interact with an unfiltered crowd when you can mix and network with a preselected segment of humanity? Whether you’re looking to hang with fellow Ivy Leaguers, rub elbows with the tech set or limit your socializing to the top echelon of screenwriters, a flurry of social clubs and private hotels is poised to alter the L.A. landscape with a wave of upcoming members-only venues. The clubs represent the first competition to 4-year-old Soho House West Hollywood. While some will be looking to pick off those eyeing entry to Soho but still stuck on the waiting list (the club is said to limit the number of talent agents admitted), others are looking to develop their own distinctive mix.
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