How Storyteller Media and Marketing Can Transform your Club’s Communication
Tips to become a storyteller media and club marketing professional to drive engagement and sales.
With the massive amount of content being published across digital media every single day, it can be a daunting task for any marketing manager to make a club or golf resort brand stand out from the crowds. So how can you approach it? The quick answer: learn and master the fine art of storytelling (or outsource it to someone who’s good at it!)
Storytelling is the buzzword of our time, but let’s be honest; it’s a tale as old as time itself. Still, only few know how to do it really well. At its core, storytelling is the art of crafting an experience around a particular focus, intention and desired outcome, but as with most good things in life, it takes time to develop and bring to life. The good news: we have more tools than ever to tell and disseminate stories. The bad news: storytelling has, per definition, become so common that it’s hard to navigate through the masses, not to mention the quality. And let me make it clear; there’s a big difference between good storytelling and great storytelling.
Check out this recent article Private Club Marketing participated in at GolfInc.Business