As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.
Member loyalty continues to be a hot topic among club professionals. Much of this discussion centers around getting members to recommend your product–in this case, our Club–to someone else. The question is: Why should a member recommend your club? Why should they want to join? How...
Everyone is familiar with Google, but are you familiar with Google Alerts? If you’re not, you’re missing out on a really easy way to have customer engagement and selling opportunities delivered right to your e-mail. What is Google Alerts? Google Alerts are email updates of the latest...