Membership Director’s Engagement in 4th of July Club Activities

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.

Ideas for Empowering Your Brand to Drive Member Loyalty

Member loyalty continues to be a hot topic among club professionals. Much of this discussion centers around getting members to recommend your product–in this case, our Club–to someone else. The question is: Why should a member recommend your club? Why should they want to join? How...

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