Member Communication

Private Club Marketing Q&A: What Soho House Knows About Digital That Every Private Club Needs to Learn

High-end private clubs have a habit of playing it safe, but Soho House has embraced digital marketing with the enthusiasm of a startup — helped along by forward thinking leadership from investors like Ron Burkle and Founder Nick Jones. Its digital footprint includes over 60...

Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea.

To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

Don’t turn your Members into Scrooges

This always puzzled us as to why some clubs send out their Employee Holiday Fund requests at the same time as their Annual Dues Increase letters. Our hourly staff works their tails off all year only to be overshadowed by the oncoming dues increase. As many members know there is an annual 2-4% increase, it still is not a fun reality to face. I believe this may dampen members willingness to give. We asked clubs how they overcame this annual hurdle and what steps they took to safeguard their employees.