Social Media Tips for Private Clubs

When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience.

As early adopters of social media and a targeted leisure and club following, We’ve been able to witness what it takes to rock social media for a one-of-a-kind, club. Not only is it important to stay on top of trends in the industry – it’s equally as important to listen to your members and guests on these channels.

Below are a few tips for curating and managing a killer social media strategy for your private club:

Professional Club Marketing Association

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Join our exclusive, invite-only, online resource for Private Club Membership Professionals to learn and share the secrets to success.  In addition to membership tools when you need them, you will also receive regular updates as to what’s current in the industry, articles and access to an open forum where you will be able to communicate with private club marketing professionals worldwide.

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Club in Big Sky Bouncing Back

BIG SKY, Mont. — In the weeks before the holiday season, snowfall at the Yellowstone Club is both a blessing and a curse.

It is an essential ingredient for this 13,600-acre private ski club just north of Yellowstone National Park. Yet it is also an unwelcome wrinkle for the 2,000 to 3,000 contractors who come and go each day, racing to build homes, renovate lodges and break ground on new projects.

Single Proprietary Memberships

Recently, we posted a topic regarding Single Proprietary Memberships offered at your club, and asked for thoughts on the category. Willamette Valley Country Club announced the creation of a new proprietary membership focused on single membership. It is one of the first clubs in the area to offer a membership to single golfers.

“We’re excited to offer this new level of membership,” said Alison Cruden, Club Manager. “We surveyed the market and found that there are a lot of single golfers out there who would like to join a club, but there isn’t a specific membership for them.”

Membership Director’s Engagement in 4th of July Club Activities

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.

Leveraging Social Media’s Visual Reach

Leverage the visual nature of resorts and private clubs on Social Media by posting more visual content to their current Social Media profiles and setting up accounts on platforms such as Instagram, Pinterest, and Tumblr if they have the resources to manage these accounts and keep content fresh. To maximize visual assets, a property should leverage its current relationships.

Omaha CC Leveraging the 2013 U.S. Senior Open for Membership Development

Omaha Country Club has retained Private Club Marketing to assist with membership development through this summer’s U.S. Senior Open. PCM and OCC are looking to capitalizing on the 150,000+ spectators expected to attend this year’s championship for new prospective members of the Club.

Founded in 1899, Omaha Country Club, rich in tradition and service excellence, has evolved from primarily a golf and dining club to offering a myriad of facilities and services fitting of a fine country club.

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