social clubs

Private Club Marketing Q&A: What Soho House Knows About Digital That Every Private Club Needs to Learn

High-end private clubs have a habit of playing it safe, but Soho House has embraced digital marketing with the enthusiasm of a startup — helped along by forward thinking leadership from investors like Ron Burkle and Founder Nick Jones. Its digital footprint includes over 60...

BBC Article: Ever Fancied Joining a Private Members’ Club?

A new breed of fashionable private members clubs are growing in popularity around the world, promising to be more inclusive and diverse than their stuffy older counterparts.

Yet while the newer venues like Soho House, Common House and The Hospital Club certainly have far more youthful millennial memberships, you certainly don’t need to have gone to a posh school or university, they still have high joining fees and strict vetting processes.

So how less elitist are they? And what are the benefits of getting your name on the list? Private Club Marketing’s CEO Zack Bates spoke with BBC business reporter, Jennifer Ceaser for some exclusive insights.