Newspaper Still Preferred Advertising Method for Luxury Buyers

During a recent visit to San Francisco I met with the Associate Club Director, Kathy Sanders at the City Club of San Francisco and discussed the value the catering and events department placed on its newspaper advertising.

Many inquiries for events came from people continuing to see the club mentioned in wedding announcements each weekend along side the club’s advertisement.

During our discussion, I brought up a study recently released by Shullman Research Center that 63% of consumers who plan to buy luxury products and have a household income of more than $500,000 said that they find advertisements in newspapers to be the most effective compared to other channels.