We’re Hiring: Membership/Events Coordinator

The Luxury Marketing Council is an organization of luxury purveyors – CEOs, directors of marketing, general managers and other top executives. The Council serves as a catalyst in bringing together the smartest most imaginative marketers of luxury products and services to explore best practices, share intelligence on customers and stay on the leading edge of market trends. The Council facilitates innovative marketing alliances and partnerships, where its members can cultivate referrals from best customers – the 10.1 million individuals globally with liquid portfolios of $1,000,000 or more.

Zack Bates added to Executive Board of British American Business Council, OC

babcoc-weblogoThe British American Business Council (BABC), Orange County has added Zack Bates, CEO of Private Club Marketing, Inc., to its executive board of directors.

The BABC is the largest transatlantic business network, with 22 chapters — and 2,500 member companies, including many of the world’s largest multinationals — based in major business centers throughout North America and the United Kingdom.

Private Club Marketing Welcomes Luxury Cinematographers to Team

Private Club Marketing is excited to announce Luxury Cinematographers Ryan Southwell and John Stephens to our creative team. Ryan and John’s experience producing content for luxury weddings all over the world attracted the attention of The Ritz Carlton Hotels, LLC in 2012 to produce ‘The Art of the Craft’ series – featuring the individuals who provide extraordinary services to make memorable experiences at Ritz Carlton properties across the globe.

Ideas for Empowering Your Brand to Drive Member Loyalty

Member loyalty continues to be a hot topic among club professionals. Much of this discussion centers around getting members to recommend your product–in this case, our Club–to someone else. The question is: Why should a member recommend your club? Why should they want to join? How...

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