NEWS & PRESS

newport beach country club

The Newport Beach Country Club Has a New, $40 Million Clubhouse

That club life though. Orange County residents who want a little extra something something this summer might try their luck at procuring a membership to the Newport Beach Country Club, which has just unveiled its all-new, $40 million, 56,000 square foot Clubhouse.

This private, two-story structure has been designed in the Craftsman style, a signature look for Orange County.  Here, residential style meets resort sophistication in a chic gathering place made of wood and glass.

Six Trends in Affluent Golfer Spending

The economic clout of the affluent is staggering. As of 2015, the Top 1% possess half of the world’s wealth. That number is up from 44% in 2009. The Top 10% own 88% of the world’s wealth, up from 83% in 2009.

Golf and wealth are closely linked… as income increases, so do golf participation rates. The participation rate for individuals in the $150,000+ income bracket is about double those in the $50K-$75K range, and about five times greater than the participation rate of those in the $30K or less group. The median annual household income for all Americans was approximately $52K in 2015, compared to golfers whose average household income was about $96K.

11 Most Exclusive Private Clubs in America

Private Club Marketing has compiled these 11 most exclusive private clubs in America are some of the favorite meeting places and drinking holes for the America’s (and world’s, as well) rich and famous. For the most part, these are urban clubs, designed for the city gentlemen to take a break from the often hectic lifestyle they lead on their jobs. Some of them, however, are placed outside city limits and represent a perfect getaway for when you’re tired from the urban jungle and need to relax in nature.

11 Most Exclusive Yacht Clubs in America

If you’re looking for a place to dock that new yacht of yours, you can’t go wrong with any of the 11 most exclusive yacht clubs in America.

Owning a yacht is the ultimate show of wealth. But getting one is just a first step on claiming your spot among the world’s elite. Some would argue that a membership in the right, preferably highly exclusive, yacht club is just as important as the actual ownership of a boat. Belonging to one of the most exclusive private clubs in America is well and fine, but a yachting club is a completely different matter.  Just ask Roman Abramovich. Apparently, owning one of the most expensive private jets in the world as well as the most expensive yacht isn’t enough to secure him a place among the British elite, who still snubs him regularly (but not his money, which they welcome.) Unfortunately for poor Russian tycoons, British yacht clubs are the epitome of exclusiveness. For instance, the most prestigious yacht club in the world, Royal Yacht Squadron, didn’t accept women until 2013. Some would say that this is the exactly the type of misogyny we have seen before, but gentlemen of the RYS took it one step further by not accepting the Queen as a member, despite the fact that Her Majesty is the patron of the club, supplying them with the Royal adjective in their name.

Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea.

To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.