NEWS & PRESS

Florida Developer Rides Four Seasons Wave

Planned hotels in Miami Beach, Fort Lauderdale come as brand enters untapped markets

When real-estate investor Nadim Ashi approached Four Seasons Hotels & Resorts in 2013 about branding his Miami Beach property with the luxury operator, he was told it couldn’t happen because of a deal the company made nearly two decades earlier.

Florida: Not Exactly Fifty Shades of Gray

If you think Florida is the land of more than fifty shades of gray, think again!

A recent article in the Tampa Bay Times reports St. Petersburg as the #1 draw for millennials in Florida with Tampa nipping at its heels as the #3 most attractive market for ages 20-34. It appears that millennials (your basic under 40 crowd) are invading Florida.

Since 2010, St. Petersburg’s millennial population has increased 6 percent. Tampa, due partly to the University of South Florida, boasted a 7 percent increase in millennials; that demographic now accounts for 24 percent of its residents.

Curious as to how these statistics have had an effect on private clubs, Private Club Marketing checked in with a few clubs in the St. Petersburg/Tampa Bay area. Here are our findings:

Princess Royal becomes one of first women to join Royal & Ancient Golf Club

The Princess Royal and Dame Laura Davies, Britain’s most successful woman golfer, are among seven women named as the first female members of the Royal & Ancient Golf Club.

Last year, the club in St Andrews, one of the last major bastions of all-male sporting privilege, voted by an 85 per cent majority to admit women for the first time in its 260-year history. Here are the seven women that recently became members of the Royal & Ancient Golf Club.

TAG Heuer to sponsor 2015 St. Thomas International Regatta

The St. Thomas International Regatta (STIR) have announced this year’s event will be presented by TAG Heuer. Racing will be held March 27-29 in St Thomas, USVI.

The St. Thomas International Regatta, now in its forty-second year, is world-renown as the Crown Jewel of Caribbean yacht racing for its fantastic round the buoys and round the islands racing, first-class race committee and friendly can-do attitude towards its competitors. Over 80 entries, including more Grand Prix yachts and a fleet of over 25 one-design IC24s, are expected in 2015.

Get Your Hands On Them: The World’s Most Expensive Golf Clubs

In the game of golf, talent alone won’t get the ball very far. While spiked shoes, collared shirts and cigars are synonymous with the game, all you really need on the course is a club. And while there’s no promising that using a more expensive club will lead to a lower scorecard, there’s not harm in checking out the world’s most luxurious options, is there?

World Golf Foundation Launches “Golf For Her” Website

In collaboration with multiple golf industry leaders, the website is designed to increase women’s participation in the game by detailing beginner programs, information on networking opportunities, and news updates.

World Golf Foundation has launched a new women’s website, www.GolfForHer.com, designed to increase women’s participation in the game.

The resource site is designed to attract and support female golfers of all ages and abilities. Contributing organizations include the LPGA, the PGA of America, the PGA TOUR, The First Tee, the USGA, ClubCorp, the Executive Women’s Golf Association, Golf Digest and GOLF 20/20, a subsidiary of the World Golf Foundation.

Food Predictions for 2015 from Four Seasons

For the spirited epicurean, a lot of the fun in dining out is discovering what’s hot, trending and will be on the tip (both literally and figuratively) of everyone’s tongue. While we can’t, with complete certainty, predict what everyone will be buzzing about in 2015, we know who to ask…

Here, we’ve asked some of our favourite chefs from Four Seasons Hotels and Resorts to chime in on what they believe will be this year’s biggest food trends.