NEWS & PRESS

Private Club Marketing Takes Home “Award of Excellence” at 2013 Communicator Awards

Private Club Marketing, Inc. was recognized at the 19th Annual Communicator Awards, that they were receiving the 2013 Award of Excellence for custom print magazine, for the second year in a row. The Communications Awards honor excellence in Marketing and Communication in all media channels including print, broadcast, interactive design, television, web design and marketing effectiveness. Private Club Marketing, Inc. received the 2013 Award of Excellence Award for the design of the Santa Lucia Preserve Magazine. The magazine is distributed exclusively to the residents and members of the 20,000 acre private community and club. Individuals recognized from the Private Club Marketing creative team included Brian McCallen, Jeannie Drake, Dennis O’Brien, Luis Andrade and Zack Bates.

Are Millennials the Silver Lining?

If there is a bright side to the enduring economic recession that, for now, seems to be receding, it is the degree to which club owners and operators have learned the importance of paying attention to the evolving preferences of Members and guests. The pressures of the recession reinforced that no demographic can be ignored, and that old, misconceptions must be cast aside in the harsh light of new realities.

Business After Hours at Tamarind of London

Thank you all who were able to come out to Tamarind of London on Wednesday night with us and the British American Business Council. Valerie did a fantastic job putting the event together, with the assistance of Tamarind of London’s General Manager (and new BABC Member) John Kukreja. We have many more great events coming up this year with the BABC OC and with other partners of Private Club Marketing.

Positioning for Millennials

To determine the most important trend affecting your future sales growth, there’s no need to look further than the up-and coming Millennial generation.

Millennials, ages 18-34, represent about 30% percent of the U.S. population. They are entering your restaurants, guest rooms, tee boxes and gift shops. They represent about $200 billion in direct purchasing power and $500 billion in indirect spending due to their influence on older generations.

American Luxury Brand, Leisure Society partners with Private Club Marketing

Leisure Society announced today its strategic partnership with Private Club Marketing, Inc. to expand its reach into the private club and luxury resort market. Private Club Marketing will principally be responsible for bringing the brand to resort retail and golf pro shops while collaborating to produce lifestyle events as part of the Leisure Society branding strategy.

Leisure Society, launched in 2010 by founder Shane Baum, an internationally renowned accessories designer and member of the Council of Fashion Designers of America. In 2011, Baum partnered with Travis Johnson, the founder and former creative director of Travis Mathews, LLC to build a resort and country club focused men’s apparel and accessories collection.

Palo Alto Hills Golf & Country Club Engages Private Club Marketing’s Services

Palo Alto Hills Golf and Country Club, the Silicon Valley’s most exclusive private club, has engaged Private Club Marketing to develop their 2013 membership communication collateral, including bi-monthly member newsletter, annual calendar of events and annual family activities guide.

Private Club Marketing is working closely with Kelli Tsai, Club Communications Manager on the roll out of these initiatives and has a few thoughts to share:

Zack Bates added to Executive Board of British American Business Council, OC

babcoc-weblogoThe British American Business Council (BABC), Orange County has added Zack Bates, CEO of Private Club Marketing, Inc., to its executive board of directors.

The BABC is the largest transatlantic business network, with 22 chapters — and 2,500 member companies, including many of the world’s largest multinationals — based in major business centers throughout North America and the United Kingdom.

Private Club Marketing Welcomes Luxury Cinematographers to Team

Private Club Marketing is excited to announce Luxury Cinematographers Ryan Southwell and John Stephens to our creative team. Ryan and John’s experience producing content for luxury weddings all over the world attracted the attention of The Ritz Carlton Hotels, LLC in 2012 to produce ‘The Art of the Craft’ series – featuring the individuals who provide extraordinary services to make memorable experiences at Ritz Carlton properties across the globe.