We are pleased to welcome Meghan Holobetz to the Private Club Marketing team as our new Director of East Coast Operations

As Private Club Marketing continues to expand, with over $100M in new club developments, clubhouse renovations and membership rebranding projects. The opportunity to have Meghan join our team, with her experience at a Top 10 U.S. private members club, paired with her innovative ideas to...

Membership Director’s Engagement in 4th of July Club Activities

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.

most influential people in luxury digital to follow

Private Club Marketing CEO Zack Bates Named to 25 Most Influential People in Luxury Digital to Follow

Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences....

platinum clubs

Platinum Clubs of America announces Preferred Partnership with Private Club Marketing

Platinum Clubs® of America and Platinum Clubs of the World, representing the top 5% of private members’ clubs around the globe announces its newest preferred partnership with Private Club Marketing, Inc. Dennis W. Burns, Executive Director at Club Leaders Forum explains, “Our exclusive list of Platinum...

Membership Consulting Firm of the Year

Private Club Marketing Named ‘Membership Consulting Firm of the Year’

After overseeing the most exclusive private club reopening in the United States, Private Club Marketing receives top award by club industry peers as the Membership Consulting Firm of the year. Private Club Marketing has been recognized by independent industry judges as the 2016 Membership Consultant of...

Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea.

To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

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