We’re Hiring: Membership/Events Coordinator

The Luxury Marketing Council is an organization of luxury purveyors – CEOs, directors of marketing, general managers and other top executives. The Council serves as a catalyst in bringing together the smartest most imaginative marketers of luxury products and services to explore best practices, share intelligence on customers and stay on the leading edge of market trends. The Council facilitates innovative marketing alliances and partnerships, where its members can cultivate referrals from best customers – the 10.1 million individuals globally with liquid portfolios of $1,000,000 or more.

Private Club Marketing Expands Portfolio with Acquisition of Luxury Marketing Council

It comes with great enthusiasm that we announce the expansion of the Private Club Marketing portfolio with the acquisition of The Luxury Marketing Council of Southern California license, adding 3 new cities to the 43 already around the world.

For many years we have offered insight and positioned Private Club Marketing’s clients to look further than what other private clubs are doing to best retain, engage and increase member usage and spending. With this new venture we engage directly with “invited” international luxury brand professionals and decision makers with what’s working for them and their, very similar, customers.

Membership Director’s Engagement in 4th of July Club Activities

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.

Annual Summer Garden Party at Montage Resort

A big thank you to everyone who attended the Annual Summer Garden Party this weekend with us and the British American Business Council along with the World Affairs Council at the Montage Laguna Beach Resort.

The afternoon was perfect with 75-degree weather out on the resort lawn overlooking the ocean. All in attendance came with British flare, from suits to summer dresses, and fascinators that any hat aficionado would be proud to be present at.

Newspaper Still Preferred Advertising Method for Luxury Buyers

During a recent visit to San Francisco I met with the Associate Club Director, Kathy Sanders at the City Club of San Francisco and discussed the value the catering and events department placed on its newspaper advertising. Many inquiries for events came from people continuing to...

Omaha CC Leveraging the 2013 U.S. Senior Open for Membership Development

Omaha Country Club has retained Private Club Marketing to assist with membership development through this summer’s U.S. Senior Open. PCM and OCC are looking to capitalizing on the 150,000+ spectators expected to attend this year’s championship for new prospective members of the Club.

Founded in 1899, Omaha Country Club, rich in tradition and service excellence, has evolved from primarily a golf and dining club to offering a myriad of facilities and services fitting of a fine country club.

Private Club Marketing Takes Home “Award of Excellence” at 2013 Communicator Awards

Private Club Marketing, Inc. was recognized at the 19th Annual Communicator Awards, that they were receiving the 2013 Award of Excellence for custom print magazine, for the second year in a row. The Communications Awards honor excellence in Marketing and Communication in all media channels including print, broadcast, interactive design, television, web design and marketing effectiveness. Private Club Marketing, Inc. received the 2013 Award of Excellence Award for the design of the Santa Lucia Preserve Magazine. The magazine is distributed exclusively to the residents and members of the 20,000 acre private community and club. Individuals recognized from the Private Club Marketing creative team included Brian McCallen, Jeannie Drake, Dennis O’Brien, Luis Andrade and Zack Bates.

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