Ideas for Empowering Your Brand to Drive Member Loyalty

Member loyalty continues to be a hot topic among club professionals. Much of this discussion centers around getting members to recommend your product–in this case, our Club–to someone else. The question is: Why should a member recommend your club? Why should they want to join? How...

Private Club Marketing Ranks 17th Among Fastest Growing Consulting Firms in Orange County

Consultants Post First Uptick in Hires Since 2008 Firms’ OC operations size up, as clients’ fortunes stabilize By Jane Yu Saturday, July 14, 2012 -------------------------------------------------------------------------------------------------------------- Orange County’s largest management-consulting firms are citing increased demand for their services, as economic uncertainty fades for their business clients. “The worst kind of...

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