As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.
Ever wonder how courses & clubs make the Golf Digest Top 100 list? Private Club Marketing breaks down the know how on How to Make Golf Digest Top 100 List.
Recently the country’s “oldest and most respected course ranking” marked its 51st year in circulation, having...
If you think Florida is the land of more than fifty shades of gray, think again!
A recent article in the Tampa Bay Times reports St. Petersburg as the #1 draw for millennials in Florida with Tampa nipping at its heels as the #3 most attractive market for ages 20-34. It appears that millennials (your basic under 40 crowd) are invading Florida.
Since 2010, St. Petersburg’s millennial population has increased 6 percent. Tampa, due partly to the University of South Florida, boasted a 7 percent increase in millennials; that demographic now accounts for 24 percent of its residents.
Curious as to how these statistics have had an effect on private clubs, Private Club Marketing checked in with a few clubs in the St. Petersburg/Tampa Bay area. Here are our findings:
Leverage the visual nature of resorts and private clubs on Social Media by posting more visual content to their current Social Media profiles and setting up accounts on platforms such as Instagram, Pinterest, and Tumblr if they have the resources to manage these accounts and keep content fresh. To maximize visual assets, a property should leverage its current relationships.
The term “black tie” actually refers to the black bow tie worn with a tuxedo suit. Simply put, a black tie event is one requiring traditional evening wear: for gentlemen, tuxedos; for ladies, formal dresses. But there are actually three tiers to the black-tie dress code. Below, a quick guide to evening wear expectations as identified on your invitation.
England Golf is launching a major new drive aimed at encouraging women to try golf.
The body that runs amateur golf in England’s national programme, ‘Get into golf’, is highlighting free or low-cost opportunities for thousands of females to play golf. It will also promote the...