Something better than “Young Professionals”

Does the term “Young Professionals” get under your skin? Are you tired of hearing it? Is there a better term out there?

We’ve set out on a path to re-brand “Young Professionals” and their target demographic. Every since the conception of the category, the demographic has included people of various ages, backgrounds, professions, and expertise, and the term “Young Professionals” doesn’t accurately describe who we’re trying to attract, retain and represent.

The most common complaint is that entrepreneurs, artists and other non-traditional professions are being excluded in the current branding. If you’re an established business owner and happen to be under 40, why would you want to be associated with an inferior group, than the norm?

So our question to you is… what term works better than “Young Professionals”?

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