leisure society Tag

American Luxury Brand, Leisure Society partners with Private Club Marketing

Leisure Society announced today its strategic partnership with Private Club Marketing, Inc. to expand its reach into the private club and luxury resort market. Private Club Marketing will principally be responsible for bringing the brand to resort retail and golf pro shops while collaborating to produce lifestyle events as part of the Leisure Society branding strategy.

Leisure Society, launched in 2010 by founder Shane Baum, an internationally renowned accessories designer and member of the Council of Fashion Designers of America. In 2011, Baum partnered with Travis Johnson, the founder and former creative director of Travis Mathews, LLC to build a resort and country club focused men’s apparel and accessories collection.