Women Targeted in Major UK Golf Promotion

England Golf is launching a major new drive aimed at encouraging women to try golf.

The body that runs amateur golf in England’s national programme, ‘Get into golf’, is highlighting free or low-cost opportunities for thousands of females to play golf. It will also promote the social and health benefits of golf to women via an advertising campaign.

Get into golf will be featured in Balance, a health and wellbeing programme aimed at over 450,000 NHS staff, of whom more than 80 per cent are female, while it will also be delivered to 52,000 staff in 24 district councils.

Get into golf opportunities for women, which include free or low-cost beginner courses with PGA professionals, are run by England’s network of county golf partnerships (CGPs), and therefore are subject to regional variations regarding how they are promoted. In Cheshire, for example, Get into golf will be advertised in regional and local magazines.

An England Golf spokeswoman said: “These are a fun and sociable way to start golf – and a great way to make new friends.

“Everyone attending a beginner course will receive a basic introduction to the game, together with information about club membership and follow-on coaching opportunities.

“Golf offers a winning combination of exercise, sporting skill and social interaction which make it the perfect tonic for good health and happiness. It really does tick all the boxes for optimal well being. There’s no better sport for bringing people together – whatever their age, background or ability. With plenty of time for conversation and fun, golf is the perfect way to make new friends and grow closer bonds with people you already know.

“The campaign is making the most of the current enthusiasm for the sport, thanks to last week’s Open Championship at Royal Lytham & St Annes and the forthcoming Ricoh Women’s British Open at Royal Liverpool, and is reaching out to women through the workplace and other networks.

“Just over half the population is female – but only 14 per cent of golf club members are women.”

The CGPs work under the umbrella of the England Golf Partnership (EGP), which works with England Golf, the Professional Golfers’ Association, Sport England and the Golf Foundation to make England ‘the world’s leading golf nation by 2020′.

Source: http://www.golfclubmanagement.net  |  25th July, 2012 by Alistair Dunsmuir

http://www.golfclubmanagement.net/2012/07/women-targeted-in-major-golf-promotion/

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