The Princeton Club in New York City, a historic refuge for Ivy League alumni, shuttered in October 2021 due to declining membership and financial struggles. Modernization efforts aimed at attracting younger members, such as adding a co-working space and a contemporary lounge, never took off, leaving the club’s future uncertain after foreclosure. This situation reflects a broader trend where traditional Ivy League clubs, once epitomes of prestige, now struggle to appeal to younger alumni who prefer the amenities of modern private clubs like Soho House and Zero Bond. The pandemic worsened their plight, cutting off vital revenue streams, while recent campus activism further alienated younger members. Despite attempts to adapt with relaxed dress codes and new events, these clubs face an uncertain future if they fail to rejuvenate their memberships. For a deeper dive into the transformation and challenges faced by these iconic institutions, read the full article on The Wall Street Journal.
