Private Club Marketing
& Membership Consulting
Golf and country club marketing, membership consulting and club development for private clubs that want full rosters, stronger initiation fees and members who stay.
Our core mission is to improve the Member and Guest experience by assisting private members’ clubs and management to become better connected and engaged with their customers.
Trusted by Leading Private Clubs
We’ve worked with some of the most Iconic, Historic and Top 100 Private Members’ Clubs and Brands from Around the Globe.
Private Club Membership Consulting
From sell list to waitlist.
We rebuild the membership engine: pricing, categories, the sales process and the story you tell prospects. At Mesa Verde Country Club that meant a waitlist within 12 months; at Newport Beach Country Club, 1,500 new members and $25M+ in membership sales.
Mesa Verde Country Club
Newport Beach Country Club
Club Development & Renovation
Sell the membership before the clubhouse opens.
From capital-project approval to pre-opening membership sales, we help owners and developers build clubs that are full before the doors open.
“A lot of developers or owners of these high-rises are looking at private clubs as an opportunity to create an amenity to drive businesses back into their buildings.”
Country Club Branding & Creative Marketing
A brand the next generation wants to join.
Identity, photography, film, websites and print, made by the same team that sets the strategy, for the members you want next.
“The younger demographic says, ‘I don’t want to join my father’s country club; I want my own identity.’”
“A club is only as good as its members.”
Zack Bates in Mansion Global
“The remote work environment fueled by Covid has created these executives who are working from home but still craving that social interaction.”
“More than a dozen membership clubs have opened in [Manhattan] since 2003… according to Zack Bates, chief executive of consulting company Private Club Marketing.”
“Private clubs offer a much more convenient and intimate option to meet friends, clients, or family.”
“There [have been] as many clubs opening up in the last 10 years as there were in the early 1900s.”
Members are “looking for experience over possessions.”
“The newer clubs are creating activities and events for their members to get together.”
Industry Expertise
The nation’s leading consultancy focused exclusively on private clubs. Since 2009, we’ve partnered with 200+ golf clubs, country clubs, city clubs, yacht clubs, and resort communities — helping them attract the right members, strengthen retention, and build financial models that sustain their clubs for generations.
Strategy & Execution
25+ years of hands-on experience in club operations, membership sales, luxury branding, and capital project advisory. We combine strategic consulting with full-service creative capabilities — brand identity, photography, video, website design, and content marketing — so your strategy and execution come from the same team.
National Reach
With offices in Los Angeles, Philadelphia, and Jackson, Wyoming, we serve clubs coast to coast and bring national-level insights to every local engagement. Whether you need a membership audit, an interim director, a pre-opening launch, or a brand refresh — our approach is rooted in data and designed to deliver measurable results.
The industry’s best reading, every week.
Initiation-fee analysis, membership strategy and the clubs getting it right. Read by 66,200+ club leaders.
Ready to elevate your club?
A complimentary consultation on your membership goals, with the team behind $100M+ in membership revenue.
Book a Consultation