We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.
The largest single migration of concentrated American wealth in a generation is flowing out of California — and a disproportionate share of it is rerouting through Montana’s private golf and ski clubs. Data, implications, and the operator playbook.
Why raising membership dues and initiation fees can actually increase demand at private clubs.
From initiation fees to annual dues, here’s what verified research reveals about the real cost of membership at the Bohemian Club, Knickerbocker Club, Somerset Club, Augusta National, and more.
How mountain clubs are eliminating the off-season revenue gap with year-round programming strategies.
How clubs are turning anonymous website visitors into qualified membership leads with identity resolution.
20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.
The Caring/DIAFA deal is being celebrated as a triumph of brand-building. It is also the start of a clock. When a legendary private club changes hands at a premium valuation, new owners face a pressure that did not exist before — and two cautionary case studies — Soho House and ClubCorp — have already shown what happens when that pressure wins.
Richard Caring’s £1.4 billion sale of Annabel’s, The Ivy, and Scott’s to Abu Dhabi’s DIAFA puts a hard number on the brand equity of legacy private-club names — and sets a new benchmark for how U.S. operators should value their own institutional assets.