The survey questions that actually predict member churn — and the ones that waste everyone’s time.
How private clubs are turning outdoor dining into their most profitable summer program.
Ten days after Richard Caring sold Annabel’s at 24 times earnings, Apollo has sold Invited Clubs back to KSL at 8. Same decade. Same asset class. A third of the multiple. The gap is the clearest possible answer to the question every American club board should be asking — what is our brand actually worth, and are the decisions we’re making this quarter the ones that move the answer up, or the ones that move it down?
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.
The largest single migration of concentrated American wealth in a generation is flowing out of California — and a disproportionate share of it is rerouting through Montana’s private golf and ski clubs. Data, implications, and the operator playbook.
Why raising membership dues and initiation fees can actually increase demand at private clubs.
From initiation fees to annual dues, here’s what verified research reveals about the real cost of membership at the Bohemian Club, Knickerbocker Club, Somerset Club, Augusta National, and more.
How mountain clubs are eliminating the off-season revenue gap with year-round programming strategies.
How clubs are turning anonymous website visitors into qualified membership leads with identity resolution.