Private Club Marketing is a sales and membership marketing consulting firm which provides membership solutions for independent and corporate private clubs, luxury golf communities and resorts.
Since 2009, club owners, operators, and developers have engaged Private Club Marketing to achieve the revenue potential of new and existing properties through expert membership sales, club marketing, and retention management tactics.
Private Club Marketing provides high-level, yet hands-on strategic and tactical membership sales and club marketing planning to cost-effectively drive revenues, as well as assist in implementing an owner’s vision for the property.
Knowing that every membership sales and club marketing venture brings unique challenges and opportunities, Private Club Marketing will customize and deliver “real world” business solutions and bottom-line success.
Private Club Marketing tapped as management partner for The Tennis Club at Newport Beach. $2M temporary renovations and improvements committed, ahead of city approved $50M new clubhouse and grounds plan.
Mesa Verde Country Club’s membership approves $7.3 renovation to clubhouse and golf course. Story makes front page of local Los Angeles Times newspaper.
July 2016 Meritage Collection hires Private Club Marketing to advise on development of resort membership club concept and reciprocal program within its boutique hotel portfolio including Bacara Resort and Spa (Santa Barbara, CA), Meritage Resort and Spa (Napa, CA), Pasea Hotel and Spa (Huntington Beach, CA), Estancia La Jolla Resort and Spa (La Jolla, CA) and Ko`a Kea Hotel & Resort (Kauai, HI).
Private Club Marketing is retained to develop and oversee brand repositioning of the reopening of Newport Beach Country Club, launch of new social membership category and elevate club position to one of the top private country clubs in California. Private Club Marketing creative department also tasked with day to day marketing and communication execution from weekly member emails, branded club photography, development of custom club magazine and social media reach.
Iconic Riviera Country Club retains Private Club Marketing to develop and oversee day to day club marketing initiatives to drive member usage and increase visibility of events and promotions to existing membership.