Private Club Marketing is a sales and membership marketing consulting firm which provides membership solutions for independent and corporate private clubs, luxury golf communities and resorts.

Since 2009, club owners, operators, and developers have engaged Private Club Marketing to achieve the revenue potential of new and existing properties through expert membership sales, club marketing, and retention management tactics.

Private Club Marketing provides high-level, yet hands-on strategic and tactical membership sales and club marketing planning to cost-effectively drive revenues, as well as assist in implementing an owner’s vision for the property.

Knowing that every membership sales and club marketing venture brings unique challenges and opportunities, Private Club Marketing will customize and deliver “real world” business solutions and bottom-line success.

Recent Projects

September 2019
Private Club Marketing partnered with New England’s Best Kept Secret. Charter Oak Country Club offers a Robert Trent Jones, Jr. designed 18 hole Championship Golf Course, three tennis courts, Olympic-size swimming pool, adult Jacuzzi and baby pool, workout fitness facilities, Grand Ballroom for Banquets/Functions & casual and formal dining areas.

March 2019
New club’s are under construction in Washington D.C. and Austin, Texas. Private Club Marketing has teamed up with wineLAIR to drive membership at the new clubs. wineLAIR is more than a private membership club, it’s a place of belonging and inclusion. Where both foodies and professionals share their passions for wine, adventure and story telling.

March 2019
The Bronze Buffalo Club, a member only club for sportsmen partnered with Private Club Marketing. Membership is By Invitational Only. There are no formal requirements; invitations are given based on merit and peer recommendations.

March 2019
Located in Cabo, members enjoy panoramic views of the Sea of Cortez and the surrounding desert landscape. Private Club Marketing was apart of opening both the 60,000-square-foot Maravilla Clubhouse and Twin Dolphin Golf Club.

July 2018
Private Club Marketing tapped as management partner for The Tennis Club at Newport Beach. $2M temporary renovations and improvements committed, ahead of city approved $50M new clubhouse and grounds plan.

the tennis club at newport beach

June 2017
Mesa Verde Country Club’s membership approves $7.3 renovation to clubhouse and golf course. Story makes front page of local Los Angeles Times newspaper.

Click here to read.

pr for private clubs

April 2017
Silverado Resort and Spa in Napa, California renews partnership with Private Club Marketing to produce custom branded content to promote club membership and resort amenities.

silverado resort and spa

January 2017
The Cascades of Texas works with Private Club Marketing to craft full year marketing campaign and promotions for member events.

December 2016
Sequoyah Country Club gets ready for new look and new clubhouse with Private Club Marketing

View Current Work

October 2016
Mesa Verde CC retains Private Club Marketing for Rebrand and Renovations

View Current Work

membership consultant

July 2016
Meritage Collection hires Private Club Marketing to advise on development of resort membership club concept and reciprocal program within its boutique hotel portfolio including Bacara Resort and Spa (Santa Barbara, CA), Meritage Resort and Spa (Napa, CA), Pasea Hotel and Spa (Huntington Beach, CA), Estancia La Jolla Resort and Spa (La Jolla, CA) and Ko`a Kea Hotel & Resort (Kauai, HI).

membership advising

July 2016
Private Club Marketing is retained to develop and oversee brand repositioning of the reopening of Newport Beach Country Club, launch of new social membership category and elevate club position to one of the top private country clubs in California. Private Club Marketing creative department also tasked with day to day marketing and communication execution from weekly member emails, branded club photography, development of custom club magazine and social media reach.

Newport Beach Country Club Completes $40 Million Dollar Clubhouse Renovation and Re-Opens to Sold Out Membership

View Case Study and Work

membership consulting

May 2015
Iconic Riviera Country Club retains Private Club Marketing to develop and oversee day to day club marketing initiatives to drive member usage and increase visibility of events and promotions to existing membership.

membership marketing