Private Club Marketing Press Releases

Membership Consulting Firm of the Year

Private Club Marketing Named ‘Membership Consulting Firm of the Year’

After overseeing the most exclusive private club reopening in the United States, Private Club Marketing receives top award by club industry peers as the Membership Consulting Firm of the year. Private Club Marketing has been recognized by independent industry judges as the 2016 Membership Consultant of...

Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea.

To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

Social Media Tips for Private Clubs

When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience.

As early adopters of social media and a targeted leisure and club following, We’ve been able to witness what it takes to rock social media for a one-of-a-kind, club. Not only is it important to stay on top of trends in the industry – it’s equally as important to listen to your members and guests on these channels.

Below are a few tips for curating and managing a killer social media strategy for your private club:

11 Reasons to Make Megève Your Next Alpine Vacation

1. The five-star luxury of M de Megève

M de Megève finds a balance between Alpine charm and modern design. The hotel, which reopened last year after extensive renovations, now has 42 rooms and suites offering high-end comfort with a warm vibe. The downstairs bar with fireplace is the perfect place to relax après-ski, and in-house dining can be done casually at Le Bistrot or more formally at Le SoMMet du M de Megève. The Cinq Mondes-operated spa, with its gorgeous treatment rooms, hammam, sauna, and heated indoor pool, is the icing on the cake.
Stephanie Duval

Women Players Are Golf’s Future, Offsetting Men’s Decline

(Bloomberg) — While headlines proclaim that golf is in decline, Mike Whan presides over a part of the game that is surging ahead.

“What’s cool is that there were 300,000 more females in the game of golf last year than the year before,” Whan, commissioner of the LPGA since 2010, told Sports Line colleague Erik Matuszewski. “Last year, 180,000 new young girls joined the game. There hasn’t been an increase like that in forever.”

Yellowstone, Disneyland and Other ‘Private Clubs’

Last year more than three million people visited Yellowstone National Park, and another 16 million visited Disneyland. But it turns out, most of them didn’t see the best parts. These and other popular destinations have their own inner sanctums, where the price of admission can reach six, even seven figures. What else don’t you know about the private club world? OZY got a peek at some havens for the very, very rich.