Private Club Marketing Expands Into Golf Resort Development Under New Parent Brand, Private Clubs Inc.

When I started Private Club Marketing in Los Angeles in 2009, I looked to reestablish what the country club membership really meant. I spent years working with some of the most exclusive private golf and country clubs throughout the U.S. and sought to create a resource where these types of high-net-worth members connected with their clubs, like other luxury brands they interact with. Today, I'm excited to announce that Private Club Marketing has come a long way to announce the launch of a new parent brand, Private Clubs Inc.

Private Clubs Inc. will include a new development arm, in partnership with ABA Hospitality founder (and former owner of The Snowmass Club) Scott Brown, called Park Street Development Group (Park Street). Park Street Development Group is a lifestyle hotel and real estate development brand focused on extraordinary locations and unique destinations around the globe.

Private Clubs Inc. and Park Street are finalizing due diligence on their newest acquisition; a 200-acre property, set in the Tuscan region of Italy, at the base of the town of Cortona. The new hotel, planned to finalize construction this year, will be named Tuscany National Golf Resort and Spa. The resort was originally started by former Fiat Automobiles S.p.A. CEO Cesar Romiti, who sadly passed away in 2020. Mr. Romiti’s son, former CEO of RCS Mediagroup S.p.A., Maurizio Romiti will stay involved in the project, as Park Street finalizes the remaining resort construction, and finishes the final 9-holes of the 18 designed by Gary Player Design, with plans to host guests in time for the upcoming 2023 Ryder Cup in Rome, Italy.

With deep roots in Italy already, our relationships in the region are years in the making. As a former NCAA Division 1 Track and Field athlete, I serve as an advisor to Sport at the Service of Humanity, a youth sports alliance and collaboration by The Vatican, United Nations, and the International Olympic Committee, based in Rome. In addition, I am also an investor in one of Italy’s only premium export vodka brands, House of Carbonadi (How can we help with your next membership open house?).

In addition to Tuscany National, Park Street Development Group is also set to announce later this week, and soon to begin ground-up construction of a 364-key luxury resort, with private villas and casitas, a wellness spa, and a championship 18-hole golf course in the Paso Robles wine country in California.

I wanted to thank you all for your ongoing support, my team and I look forward to sharing more exciting news and announcements in the near future.


Zack Bates
Private Clubs, Inc.



About Private Clubs Inc

Private Clubs Inc. was founded with one simple goal in mind: to help people get more out of life. Private Clubs Inc has invested in or started a collection of brands that share the same mission, and has grown to become one of the leading providers of leisure products and services.

Whether you’re looking for a country club membership, a place to host your next event, or simply some inspiration to get more out of your free time, Private Clubs Inc. has you covered.

Visit to learn more


About Park Street Development Group

Park Street Development Group has a diverse background in real estate and hospitality-based projects including full-service hotels, select service hotels, multi-family, and residential golf course communities throughout the U.S. With over $1 billion of completed projects, Park Street adds value to its core investments through in-house experience and industry relationships.

Visit to learn more

Join our Newsletter

U.S. Golf Communities for the Love of the Game

From California to West Virginia, these properties have some of the best courses in the country

Making the move to a golf course community is often a decision based on multiple factors: location, amenities, value. But for an avid golfer, hands down, the most important one is the course itself. And the choice is often subjective depending on your type of play.

Courses have features such as unique topography, prime locations, on-course comfort stations and a dedicated golf staff, said Zack Bates, CEO of Private Club Marketing, a firm based in Newport Beach, California, that offers membership consulting, marketing and communication for private clubs and luxury brands. “These clubs bring in the best designers around the globe to do the initial design of the golf course. The portfolio behind names like Tom Fazio and Coore & Crenshaw drives the enthusiasts who have played on their other masterpieces,” Mr. Bates said.

“These golf communities have figured out that the experience starts before you even arrive,” Mr. Bates said. “Past guests, residents and members all share their love for their home course, bringing more interest and exposure to the properties and to the real estate itself—nothing beats authentic engagement.”

From California to West Virginia, here’s a look at four golf communities in the U.S. with some of the most spectacular courses.

Read full article at Mansion Global:

Manhattan’s Private Clubs Offer a New Social Lifeline to Remote Workers

Members-only clubs are popping up across Manhattan, providing an alternative social hub and workspace as New Yorkers are spending less time in the office.

More than a dozen membership clubs have opened in the borough since 2003, including at least nine within the past three years, according to Zack Bates, chief executive of consulting company Private Club Marketing. Most charge $5,000 or less in annual dues, plus a smaller sign-up fee, though those at the top end can charge considerably more. Aman New York, a private club affiliated with the luxury hotel on Fifth Avenue that is opening in August, requires a $100,000 initiation fee and yearly dues of $15,000.

Read the entire article at WSJ:

Don't have a WSJ subscription? Fill out the form below to have PDF version emailed to you

The Private Club Is Making a Comeback. Rich Millennials and Remote Workers Have Found Their Hangout.

Recently featured in Barron's – A recent report said that 34% of members saw their clubs as more important since before the pandemic, mostly due to maintaining friendships. Roughly 73% of members use clubs to connect with friends.

“Private clubs offer a much more convenient and intimate option to meet friends, clients, or family,” Zack Bates, CEO of Private Club Marketing, a marketing consultancy firm that works with member-based clubs, said late last year. “These clubs can communicate directly with individual members on a much more personal level than, say, a public restaurant or bar.”

Read the full article at Barron's PENTA: Click Here


Press Clippings: Private Clubs and Restaurants Offer Exclusivity – and Great Wine & Food

Mile-long wait lists, exceptional wine programs, award winning culinary teams, in masterfully designed spaces there's not wonder demand for exclusive private clubs and restaurants has weathered the pandemic and returned with a bang! Check out our recent contribution to Sotheby's Magazine Reside below “For Members Only – Private Clubs and Restaurants Offer Exclusivity – and Great Wine and Food”

club estates

Private Club Marketing announced the launch of Club Estates

Club Estates features the most luxurious and exclusive golf course and private club properties around the world.

Private Club Marketing will assist developers and agents through the Club Estates platform to increase exposure to the high-end real estate consumers and professionals around the world. A unique and engaging digital content strategy through its branded website, social media channels and hyper-targeted email database of 50,000+ HNW golf and tennis enthusiasts.

Club Estates will rollout a robust searchable IDX interface, which is under development for phase 2 of the website. Developers and agents can upload their listings directly to the site for features in 6 initial launch markets, including; California, Nevada, Scottsdale/Phoenix, Florida, Texas, and Coastal South Carolina.

Properties not in the initial launch markets will still able to be featured on the website through showcase content placement.

Visit and follow on Facebook, Instagram and LinkedIn

Private members’ clubs find favour with conscientious Millennials

In the cavernous, smoke-filled rooms of the gentlemen’s clubs of the late 1800s, men would gather after work under the light of gleaming chandeliers, surrounded by fine oriental rugs, wine-coloured Chesterfield sofas and plush wing-back chairs. Here, they could swill whisky, play billiards and relax with like-minded aristocrats.

But these stuffy, labyrinthine clubs have increasingly become monuments to the past as new and exciting players firmly establish themselves as a fixture in the Millennial routine.

In other words, standards are changing: while well-off Millennials still want the prestige and exclusivity offered by private clubs, they are also looking for a holistic lifestyle experience. This could include a technologically advanced workspace, a sophisticated spot in which to network and drink, or a dedicated area for fitness and wellness.

While legacy clubs still exist in dusty old buildings, young entrepreneurs are eschewing the cigars and pageantry in favour of airy, modernised townhouses where business and pleasure blend together seamlessly.

Continue Reading at European CEO

The Tennis Club at Newport Beach partners up with Private Club Marketing

We are pleased to announce Private Club Marketing has entered into a Club Management Partnership with The Tennis Club at Newport Beach, next to Fashion Island and Newport Beach Country Club.

Private Club Marketing will work with the existing ownership and management. Many new improvements are already underway including; resurfacing of tennis courts to US Open Tennis Championship's quality (with US Open colored courts), addition of 12 Pickleball courts, match arranging, a new food and beverage partnership with Newport Beach Country Club and some great upcoming social member events.

Stay tuned for more exciting updates.

5 Takeaways from the Florida Membership Marketing Summit

For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, yacht and country clubs. This year, it was encouraging to see five different presentations that featured customer service, social selling, and marketing technologies. The summit also served as a great opportunity to learn about some of the challenges and opportunities in the private club industry, specific to Florida.

Continue reading

Private Club Marketing CEO Zack Bates Named to 25 Most Influential People in Luxury Digital to Follow

Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences. 2017 was been led by some incredible brands and some incredible people behind those brands including Digital Director at Soho House & Co Kris Shaw, Jeremy Langmead the Brand & Content Director at Mr Porter, Tiffany Dowd founder of Luxe Social Mediaand Anna Nash Head of Global PR and Communications at Aman Resorts. Here is Verb Brands' list of the 25 most influential leaders in the current luxury digital world, rounded out by Private Club Marketing's CEO Zack Bates.

Click to see the list