Honoring the Classics: Ghurka and the Country Club Lifestyle

When it comes to style and substance, nothing beats the classics. And there are few things that embody this sentiment better than Ghurka’s leather goods and the country club lifestyle.

Ghurka has always been dedicated to crafting the finest leather goods that stand the test of time. With a keen eye for quality and a deep appreciation for traditional craftsmanship, their leather products have become the ultimate luxury accessory. Each piece is designed to improve with age, becoming a treasured heirloom that can be passed down from one generation to the next.

The country club lifestyle, on the other hand, is all about tradition and elegance. It's a lifestyle that values sportsmanship, community, and leisure. It's a reminder of the grace and sophistication of a bygone era.

The two complement each other perfectly. Ghurka’s classic designs and commitment to quality are a natural fit for the timeless style of country club life. Whether it's a Cavalier II No. 97 | Vintage Chestnut Leather duffle for a weekend getaway or a wallet for a day on the golf course, Ghurka's leather goods add a touch of sophistication to any country club outing.


And let's not forget about the durability of Ghurka Leather Goods' products. They are made to withstand the test of time and are the perfect companion for those who appreciate quality and craftsmanship. With their timeless design and impeccable construction, they embody the essence of the country club lifestyle.

In a world that's constantly changing, it's important to remember the value of tradition. Ghurka and the country club lifestyle are a testament to this sentiment. Their timeless appeal reminds us of the beauty and elegance of the classics, and how they can elevate any aspect of our lives, from fashion to leisure.

If you're looking for personal gifts or something for your upcoming golf tournament please fill out the link below to get exclusive offers.


Unlock the Power of GPT for Your Private Club

Drive Membership and Sign Up for Our 10-Part Email Series

Private clubs are using GPT technology to increase membership sales in 2023 by personalizing their sales approach, creating engaging content, and reaching potential members in new ways through various platforms such as chatbots, email campaigns, virtual tours, social media, newsletters, brochures, testimonials, blog articles, and personalized videos. GPT helps private clubs stand out from competitors and connect with potential members, resulting in high-quality content generation at scale and growth in membership.

  1. GPT-powered chatbots: Implement GPT-powered chatbots to handle basic membership inquiries and provide information to potential members 24/7.
  2. Personalized sales scripts: Use GPT to generate personalized sales scripts based on the prospects' interests, goals, and preferences.
  3. Email campaigns: Create targeted email campaigns using GPT-generated content to reach potential members with personalized messages.
  4. Virtual tours: Use GPT to write scripts for virtual tours of the club, highlighting its unique features and benefits.
  5. Social media posts: Generate social media posts using GPT to showcase the club and its offerings, engage with members and prospects, and promote events.
  6. Club newsletters: Use GPT to write engaging newsletters that keep members informed about club activities, events, and news.
  7. Brochures and flyers: Use GPT to generate custom brochures and flyers that promote the club's benefits and features.
  8. Member testimonials: Use GPT to write member testimonials that highlight the positive experiences of existing members and encourage others to join.
  9. Blog articles: Write blog articles using GPT to educate potential members about the club, its offerings, and its benefits.
  10. Personalized videos: Create personalized videos using GPT-generated scripts to showcase the club and its offerings, and to connect with potential members on a more personal level.

Private Club Marketing Expands Into Golf Resort Development Under New Parent Brand, Private Clubs Inc.

When I started Private Club Marketing in Los Angeles in 2009, I looked to reestablish what the country club membership really meant. I spent years working with some of the most exclusive private golf and country clubs throughout the U.S. and sought to create a resource where these types of high-net-worth members connected with their clubs, like other luxury brands they interact with. Today, I'm excited to announce that Private Club Marketing has come a long way to announce the launch of a new parent brand, Private Clubs Inc.

Private Clubs Inc. will include a new development arm, in partnership with ABA Hospitality founder (and former owner of The Snowmass Club) Scott Brown, called Park Street Development Group (Park Street). Park Street Development Group is a lifestyle hotel and real estate development brand focused on extraordinary locations and unique destinations around the globe.

Private Clubs Inc. and Park Street are finalizing due diligence on their newest acquisition; a 200-acre property, set in the Tuscan region of Italy, at the base of the town of Cortona. The new hotel, planned to finalize construction this year, will be named Tuscany National Golf Resort and Spa. The resort was originally started by former Fiat Automobiles S.p.A. CEO Cesar Romiti, who sadly passed away in 2020. Mr. Romiti’s son, former CEO of RCS Mediagroup S.p.A., Maurizio Romiti will stay involved in the project, as Park Street finalizes the remaining resort construction, and finishes the final 9-holes of the 18 designed by Gary Player Design, with plans to host guests in time for the upcoming 2023 Ryder Cup in Rome, Italy.

With deep roots in Italy already, our relationships in the region are years in the making. As a former NCAA Division 1 Track and Field athlete, I serve as an advisor to Sport at the Service of Humanity, a youth sports alliance and collaboration by The Vatican, United Nations, and the International Olympic Committee, based in Rome. In addition, I am also an investor in one of Italy’s only premium export vodka brands, House of Carbonadi (How can we help with your next membership open house?).

In addition to Tuscany National, Park Street Development Group is also set to announce later this week, and soon to begin ground-up construction of a 364-key luxury resort, with private villas and casitas, a wellness spa, and a championship 18-hole golf course in the Paso Robles wine country in California.

I wanted to thank you all for your ongoing support, my team and I look forward to sharing more exciting news and announcements in the near future.


Zack Bates
Private Clubs, Inc.



About Private Clubs Inc

Private Clubs Inc. was founded with one simple goal in mind: to help people get more out of life. Private Clubs Inc has invested in or started a collection of brands that share the same mission, and has grown to become one of the leading providers of leisure products and services.

Whether you’re looking for a country club membership, a place to host your next event, or simply some inspiration to get more out of your free time, Private Clubs Inc. has you covered.

Visit www.PrivateClubs.co to learn more


About Park Street Development Group

Park Street Development Group has a diverse background in real estate and hospitality-based projects including full-service hotels, select service hotels, multi-family, and residential golf course communities throughout the U.S. With over $1 billion of completed projects, Park Street adds value to its core investments through in-house experience and industry relationships.

Visit www.parkstreetdevelopmentgroup.com to learn more

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U.S. Golf Communities for the Love of the Game

From California to West Virginia, these properties have some of the best courses in the country

Making the move to a golf course community is often a decision based on multiple factors: location, amenities, value. But for an avid golfer, hands down, the most important one is the course itself. And the choice is often subjective depending on your type of play.

Courses have features such as unique topography, prime locations, on-course comfort stations and a dedicated golf staff, said Zack Bates, CEO of Private Club Marketing, a firm based in Newport Beach, California, that offers membership consulting, marketing and communication for private clubs and luxury brands. “These clubs bring in the best designers around the globe to do the initial design of the golf course. The portfolio behind names like Tom Fazio and Coore & Crenshaw drives the enthusiasts who have played on their other masterpieces,” Mr. Bates said.

“These golf communities have figured out that the experience starts before you even arrive,” Mr. Bates said. “Past guests, residents and members all share their love for their home course, bringing more interest and exposure to the properties and to the real estate itself—nothing beats authentic engagement.”

From California to West Virginia, here’s a look at four golf communities in the U.S. with some of the most spectacular courses.

Read full article at Mansion Global: https://www.mansionglobal.com/articles/u-s-golf-communities-for-the-love-of-the-game-214220

Play Some of the Most Exclusive Golf Courses Through Charitable Giving

Ever wanted to tee it up at some of the best private clubs in the world, all while doing some good? We're talking Michael Jordan's ultra exclusive Grove XXIII, The Olympic Club, Medinah and many more. Epic Foundation is committed to utilizing golf to ensure a lasting impact for families of America's fallen and disabled service members, bringing joy to pediatric patients, as well as providing inclusive golf & academic opportunities for youths.

Through the Epic Foundation Tee-Times Auction, 100% of proceeds will help support our Pillar Charities:

Folds of Honor, Project Sunshine, and Youth on Course.

BID NOW through December 1, 2022 on these bucket list golf experiences around the country.
**100% of all proceeds from fundraisers and events will be split evenly between our three pillar charities**

Enter your details below to gain access to bid on these exclusive opportunities

Manhattan’s Private Clubs Offer a New Social Lifeline to Remote Workers

Members-only clubs are popping up across Manhattan, providing an alternative social hub and workspace as New Yorkers are spending less time in the office.

More than a dozen membership clubs have opened in the borough since 2003, including at least nine within the past three years, according to Zack Bates, chief executive of consulting company Private Club Marketing. Most charge $5,000 or less in annual dues, plus a smaller sign-up fee, though those at the top end can charge considerably more. Aman New York, a private club affiliated with the luxury hotel on Fifth Avenue that is opening in August, requires a $100,000 initiation fee and yearly dues of $15,000.

Read the entire article at WSJ: https://www.wsj.com/articles/manhattans-private-clubs-offer-a-new-social-lifeline-to-remote-workers-11658232001

Don't have a WSJ subscription? Fill out the form below to have PDF version emailed to you

Administrative – Marketing Assistant

We’re hiring for a dynamic, in-office, administrative and marketing assistant. As a member of the marketing team, you’ll assist the marketing team with the implementation and execution of marketing campaigns through promotional materials, creative content, advertising strategies, and social media. The ideal candidate for this position balances creativity with structure, can effectively work with a team, and offer administrative support. If you can’t wait to get started, we want you on our team.

Desired Skills and Experience

  • 1 year of experience in a marketing role or administrative marketing role
  • Experience with social media platforms, CRM, CSM, and public relations
  • Should be an experienced communicator with solid project management skills
  • Prepare quotes and proposals
  • Manage spreadsheet and invoice master
  • Email and Social Media Marketing
  • Oversee website, mailing lists, analytics, and SEO to ensure content is regularly updated with the most recent information
  • Report out monthly statistics for website and social media traffic, engagement, and lead generation and suggest ideas for optimization
  • Support our creative team in executing campaign plans through communication, digital, and advertising strategies

Please send your resume to: careers@privateclubmarketing.com



Behind The Hay’s Infamous Sea Lion Logo

With Tiger Wood's designed Par 3 golf course, opening of The Hay earlier last year (2021) at Pebble Beach Resort, many people may have wondered where the idea of a cute sea lion with a golf flag in its mouth may have come from. Maybe the local aquatic attractions gave it inspiration? Well no! In fact, the sea lion logo mark is actually part of Pebble Beach's history dating back to 1938. And according to the Pebble Beach Heritage Book, it's quite the fun story.

“Cynthia the Sea Lion, advertised as the world's smartest sea lion, was brought to the golf course at Pebble Beach in 1938 to demonstrate the relative ease with which one could knock the ball into the cup. It was all done in fun for the newsreel cameras of the day. As the party made its way to a coastal hole for more photographs, Cynthia, true to her moniker, evaded her handlers and made a break for the ocean. The fun was now all hers as the temptation of the sea proved too great. Cynthia’s heartbroken trainer last saw her frolicking in the surf of the Pacific Ocean. The show, however, went on with another sea lion, but at the inland Del Monte course, where the ocean was not in play.”

The Private Club Is Making a Comeback. Rich Millennials and Remote Workers Have Found Their Hangout.

Recently featured in Barron's – A recent report said that 34% of members saw their clubs as more important since before the pandemic, mostly due to maintaining friendships. Roughly 73% of members use clubs to connect with friends.

“Private clubs offer a much more convenient and intimate option to meet friends, clients, or family,” Zack Bates, CEO of Private Club Marketing, a marketing consultancy firm that works with member-based clubs, said late last year. “These clubs can communicate directly with individual members on a much more personal level than, say, a public restaurant or bar.”

Read the full article at Barron's PENTA: Click Here


Private Club Marketing Studio Tour

Private Club Marketing renovated their Southern California studio by incorporating historical details and using up-cycled materials in nearly every space.

Zack Bates founded the company in 2009 at his kitchen table while working in membership and marketing at ClubCorp. In 2012 moved into a small space with 3 private offices, and in 2018 moved the team from their executive offices in Newport Beach to a warehouse space just a few miles away near John Wayne Airport with the dream of building out his creative studio.

Zack created an oasis of an office (with the assistance of Oricon Design and Build) for taking meetings, hosting clients, and crafting creative services with his team. “We're not doing creative work all the time, so I wanted to be able to put everything away when we're not using it, and have a beautiful space to work in!” he says.

Centered around collaboration

The studio is anchored by a huge chandelier above a beautifully tufted Chesterfield couch and custom blue leather armchairs. A huge Persian rug covers most of the entire space, giving off some traditional “members only” vibes – like you'd see in the historic business clubs of London. The walls are filled with vintage wood tennis racquets and a 100 year old fireplace mantle, salvaged from a home renovation on Los Angeles.

Make it a Double

With Zack's relationships in the luxury industry, brands like Carbonadi, The Macallan and Elijah Craig partnered up for a place on the bar. Glassware was provided by Riedel to up the experience.


No golf focused brand should be without its own putting green. The 5 hole setup, with slight undulations to keep ones putting skills sharp was designed and installed by EnvyScapes. Bets have been rumored to get heated at times.

Private Space

Zack's office, is built out of reclaimed doors from the 1920's. In his space hangs a curation of golf memorabilia and art collected over the years. An antique golf bag overflowing with Persimmon clubs, a whiskey bar sits atop mid century modern record player.