Most Luxurious Golf Course Homes in Texas

Everything is bigger and better in Texas and real estate is no exception. With lush landscapes, breath-taking views and acres of land, the possiblities are endless for property owners in the the Lone Star State.

In acending order, here are the most pricey golf course homes on the market right now:

2300 Portofino Ridge Dr Austin, TX 78735

Price $5,500,000|Beds 7| Baths 9

Listed by Sally Daneshjou • Daneshjou Properties, Inc.

Exquisite Classical Mediterranean masterpiece, with panoramic views of the Barton Creek Resort and Fazio Foothills Golf Course. Privately nestled into a large cul-de-sac lot. Beautiful design features throughout, including art niches, domes, barrel vault, sculptured stair railings for 2 slab marble stairs and Mariner Chandeliers. Other luxuriously designed interior and exterior detailing. Patterned marble tile, tile and wood floors throughout. Private Courtyard and fountains. Sq.ft. larger than TCAD.

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710 S White Chapel Blvd Southlake, TX 76092

Price $5,600,000| Beds 7| Baths 9

Listed by Troy George • Synergy Realty

Exquisite Estate Home in the Heart of Southlake is located on the Prestigious White Chapel Boulevard! Location is Everything! This home has been completely transformed with a Multi-Million Dollar Remodel! This estate is on over 5 acres of lush and manicured landscape, offering Over 2000 Sq Ft of Resort Style Outdoor Living Area, Claffey Pool & Spa, Half-Mile Crushed Granite Jogging Trail, 4 Golf T Boxes & Practice Greens, Professional NCAA Sand Volleyball Court and Beautiful Pond with Water Feature & Bridge. Included in the almost 11,000 square ft. home is a 1200 sq ft Private Guest Quarters offering 2 bedrooms, Living Room, Kitchen and Abundant Storage! This Home Offers the Very Best in Luxury Living!

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2104 Willow Bend Dr Plano, TX 75093

Price $5,699,000|Beds 7| Baths 14

Listed by Troy George • Synergy Realty

Exquisite 3 acre gated estate overlooking White Rock Creek AND Gleneagles Golf Course! Heavily treed backyard paradise with pool, spa, outdoor living, full sized tennis court, putting & chipping green with sand trap, walking trails, tree house and more! Whole house automation system! Gourmet kitchen has top notch finishes! Elegant master suite with fireplace, dual master baths, steam showers, coffee station and exercise room. An entertainers dream with media room, custom golf simulation room, large wet bars, and walls of windows throughout. Craft room, attached living quarters with private entrance, endless storage, 6 car garage- one with two car lifts. Extremely energy efficient home.

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9553 Bella Terra Dr Fort Worth, TX 76126

Price $6,975,000| Beds 7| Baths 15.5

Listed by Teresa Von Illyes • Keller Williams Realty

One of a kind mansion in one of Fort Worth’s premier communities. Owner’s suite encompasses private study with fireplace, handsome wood paneling and built in shelves, Texas size bedroom with fireplace and access to indoor and outdoor pool & Jacuzzis, private elevator leading up to another private office space, custom closet with automated shoe racks and cedar closet, private basement that includes full living quarters & full custom kitchen, owner’s laundry area, peaceful courtyard, & private parking. Upstairs game room attaches to the custom movie theater. Guest house has an indoor golf simulator, indoor gym with custom flooring, craft room. Community is guarded and gated. Located on west side of Fort Worth.

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11408 Musket Rim St Austin, TX 78738

Price $9,250,000| Beds 7|Baths 9

Listed by Gary Dolch • Compass RE Texas, LLC

Sprawling French Country Estate on 10+ Acres with Barton Creek Frontage in the Golf Course Community of Spanish Oaks. Lush, flat land with meticulous landscaping, & thoughtful hardscape commanding views of the hill country & creek, making it the ideal location for this one-of-a-kind estate. Incredibly designed home with office, media & game rooms, elevator & more. Morton barn w/4 stalls, tack room, corrals/riding pens, sport court & pool overlooking the views. 2 bed Guest House (kitchen, living & office).

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8106 Chalk Knoll Dr Austin, TX 78735

Price $9,450,000| Beds 7| Baths 11

Listed by Julie Mack • Kuper Sotheby’s Itl Rlty

Built with a fabulous sense of style, & space, this estate is a pinnacle of Barton Creek living. The 3.9-acre property overlooks the Fazio Foothills golf course. The backyard was completely renovated in 2016 and includes a resort-style pool. boules court, dog run, room for a tennis court, fireplace & grill. The kitchen was completely transformed & features Miele appliances, multiple refrigerators, 2 DW, white custom cabinetry, & a full huge bar with booth seating. Check out the 3D tour for an inside look!

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38262 Windy Ridge Trl Magnolia, TX 77355

Price $12,000,000| Beds 5| Baths 10

Listed by Ellisa Carswell • Carswell Real Estate Co. Inc.

Over 14,000 sq ft of a Luxurious Estate situated on 20.58+/- private acs. Impeccable landscaped grounds behind the gated entrance w/ landscaped lighting throughout the entire acreage. Attention to Extravagant Detail in every rm!Stunning groin vault ceiling designs. State of the Art Gourmet kit w/ 4 refrigerator drawers, microwave drawer, dbl oven, built-in Refrigerator/Freezer, Travertine farm sink, & a Catering Kitchen. Climate control wine room w/ seating. 2 Story Study/Library, Lrg Adult Game Rm & pub w/ 4 TVs, elevator, massive decorative columns inside & out, impressive millwork crown molding, unique chandelier lighting, hand painted mural ceiling in dining, lrg theater rm w/ his & hers bathrooms. Resort like bckyd w/ Sports Court, par 3 golf hole over pond to a nice green w/ bunker, 3 lrg pools (4 lane 25 yard lap pool, reflective/negative edge pool, & 2 tier large main pool w/ swim up bar in cave w/ TV. 2 1/2 ac pond stocked w/ bass. Separate huge man cave. Golf court path throughout property.

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3509 Euclid Ave Highland Park, TX 75205

Price $12,900,000|Beds 7| Baths 14

Listed by Vicki White • Briggs Freeman Sotheby’s

Beautifully positioned on . 96 acre in prestigious Highland Park, this meticulously crafted estate was created by 3 of the most esteemed professionals in Texas – architect Robbie Fusch, builder John Sebastian and landscape architect Harold Leidner. No expense was spared. Numerous features include 3 stories with elevator, wine grotto w tasting area, safe rm, paneled library w coffered ceiling, virtual golf rm , casita and gym. The master wing includes living rm, loggia w FP, dual baths & 2 incredible closets. The superior exterior is unrivaled w an amazing pool that extends under an incredible columned pergola with tile roof, a FP, water features and 2 covered platform beds. Simply exceptional!

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800 Wilpitz Rd Brookshire, TX 77423

Price $13,380,000|Beds 2|Baths 2

Listed by Dana Speer • CENTURY 21 Western Realty

Unparalleled 297 UNRESTRICTED Acres 1/2 mile off I-10. Only 22 miles west of the Energy Corridor. ENDLESS POSSIBILITIES. Private owner or DEVELOPERS. YOU CAN’T BEAT THIS LOCATION! Perfect for a Golf Course Community, Sports, Events, Income producing. Once in a lifetime Equestrian Masterpiece! 4 immaculate Polo fields, 63,000 SF Covered Arena, home to Texas A & M Polo Team. That’s just for starters! Every aspect of this property was impeccably brought to life. Fun activities abound. New lighted Tennis court, Cabana, Lakeside beach & Dock, Zip line tower, Motocross park, and Skate park. Equestrians will love the gorgeous Spanish style 14 stall stable, 40 stalls attached to the Covered Arena, & 32 stall stable each has tack & feed rooms. Relax or entertain in the Texas Hill Country limestone Club House surrounded by graceful pecan orchards. Gourmet state of the art kitchen, open concept dining-living space overlooks the sparkling pool. 2nd house for Ranch Manager.

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Most Expensive Golf Course Homes for Sale in California

Go big and go home: The most luxurious golf course homes for sale in California right now

There are hundreds of golf communities across the state of California, but not all are created equally. If your dream is to enjoy world class golf courses with a slew of other amenities in a wonderful setting, the field gets narrowed substantially, but there are still plenty of choices.

12300 Mulholland Dr, Beverly Hills, CA 90210

$56,000,000 | 8 Beds | 14 Baths
Listed by The Altman Brothers at Douglas Elliman Real Estate

Lavish and luxurious, this magnificent Beverly Hills Tuscan compound is sited on over 10.5 acres, commanding panoramic, unobstructed canyon and mountain views. Double-gated entry, two swimming pools, reflecting/wading pool, pool house and cabana, tennis court/pavilion, bocce court, lavish gardens, 10 minutes from Los Angeles Country Club, 40+ vehicle parking. Stunning sculptural and antique elements, gorgeous materials, refined finishes. Two master suites with private terrace plus three en-suite bedrooms with private entries. 600-bottle wine cellar, magnificent fireplaces, chandeliers. Huge island kitchen with disappearing corner window-wall, butler’s pantry. Handsome den/library, gym, theatre room. Tranquil, terraced grounds with gorgeous trees, sculptures, gardens, and numerous entertaining areas, plus citrus grove, a meandering paved cart path, and a remarkable private golf course designed by Dean Reinmuth. This is surely one of California’s legacy estates, an achievement of exceptional quality and rare beauty.

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3290 17 Mile Dr Pebble Beach, CA 93953

$34,900,000 | 5 Beds | 7 Baths
Listed by Cicily Sterling at The Agency

This illustrious residence is one of only 31 waterfront properties in Pebble Beach. Set on a private 2-acre lot on Pescadero Point, the villa showcases a gracious, open floor plan and spectacular ocean and golf course views from every room. Awash in natural light, masterfully designed interiors by Jeff Doherty were created for entertaining, featuring a spectacular chefs kitchen, both formal and informal living areas and climate-controlled wine cellar. Floor-to-ceiling windows frame far-reaching ocean views, while a colonnade of French doors opens to sweeping terraces for an unparalleled indoor-outdoor lifestyle. 4 ocean-view suites join the terrace, including the incredible master with sitting room, marble bathroom, and showroom closets. A waterfront entertainers terrace features an outdoor kitchen and zero-edge infinity pool. Located just a short stroll from The Lodge and complete with a 3-car garage and separate guest house, this landmark home embodies the essence of oceanfront living.

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7 Country Oak Ln Alamo, CA 94507

$28,500,000 | 10 Beds | 22 Baths
Listed by Dana Green at Compass

This dramatic estate slowly reveals itself as you enter the property. It encompasses the creator’s love of the outdoors balanced with private multi-generational living and an elite level of entertaining opportunities for groups of all sizes. Boasting architectural sophistication and elegant craftsmanship, while exuding unparalleled warmth, this estate is a true labor of love. Curated in 2013 by a known tech visionary, no expense was spared from inception to completion. Designed to incorporate mind and body wellness, hiking, swimming, gardening, and biking can seamlessly be added to your daily routine. The potential to add equestrian facilities, a 9-hole golf course or putting course, and an indoor sports facility or tennis court exist.

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7010 El Camino Del Norte, Rancho Santa Fe, CA 92067

$24,000,000 | 4 Beds | 9 Baths
Listed by Linda Sansone at Willis Allen Real Estate

The property embraces acres of producing Valencia orange groves and includes a lake, guest house, tennis court, and equestrian facilities. Noted architect Fred Briggs crafted the prominent home, which is distinguished by soaring, vaulted ceilings, with walls and beams of redwood that was milled on the property; radiant-heated marble floors; and glass skylights and windows. An entire wing of the house has been dedicated to a magnificent indoor pool and spa (an additional 3,936 square feet), while the master suite occupies a private second level. Three en suite bedrooms are located on a separate first-floor wing. The home’s interiors were created by celebrated designer Arthur Elrod. Completed in 1972, the main residence took more than three years to construct. Approached via a very long driveway surrounded by mature landscaping and a brook, the home is far removed from the main road. Situated in the prized section of Rancho Santa Fe, the estate is one of the largest offerings available in the area, and is centrally located just a few minutes drive to Rancho Santa Fe Golf Club, The Bridges and The Crosby Club. Long considered one of California’s most exclusive residential enclaves, Rancho Santa Fe has consistently ranked on a short list of highest-income communities in the United States. It is also known for its top-ranking schools, its exclusive golf course, and proximity to Del Mar Race Track and Pacific Ocean beaches, which are among the finest in the country. Rancho Santa Fe is a hub for equestrians and golfers, and less than 20 minutes to La Jolla and 30 minutes to downtown San Diego.

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9 Pelican Crest Dr, Newport Coast, CA 92657

$19,885,000 | 6 Beds | 6.4 Baths
Listed by James Gray at Arbor Real Estate

The moment one passes through the gated gardens and steps inside the front door of this newly built estate, you are welcomed with picturesque Newport Harbor, ocean, coastline, Catalina, golf course and city views. Arguably the best unobstructed view property in all of Newport Coast / Crystal Cove. Emphasizing on volume, space and natural light throughout, this architecturally stunning 6 bed 6.5 bath designed by Spectrum Architecture has it all. Bringing the outdoors in is the theme. The main level features a great room, chef’s kitchen, office, gym room with sauna, three fireplaces, formal dining & living rooms, limestone and wood flooring throughout. All gifted with an artistically designed cathedral ceiling that is breathtaking. Third level is also gifted by the same breathtaking ceilings and is accessible by two staircases or elevator. All bedrooms are en suite and the master retreat holds panoramic views from every angle in the bedroom, bathroom, on the large deck or from the sitting room equipped with fireplace. A wonderfully appointed lower level including a bed and bath, 12 seat theater, wine cellar, pub bar, laundry closet and showcasing a pool table, 2 screen TV’s and seating for the entire family. Expansive resort style grounds highlighted by the pool, BBQ, spa, fire pit, pizza oven and pool bath all designed to enjoy the beautifully landscaped and appointed backyard, as well as the unobstructed views. This Pelican Crest offering is hands-down the best of the best!

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5 Pelican Vista Dr Newport Coast, CA 92657

$16,800,000 | 4 Beds | 6 Baths
Listed by Rex McKown at Compass

Villa Saffron was inspired by the seaside villas in the south of France near St. Tropez. The estate is perched 604 feet above sea level on a front row lot. The villa has views of Pelican Hill Resort Golf Course as well as the Pacific Ocean, Newport Harbor, city lights, including views stretching from of San Clemente and Catalina Islands to Palos Verdes. The 4 bedroom 6 bathroom approximately 7900 sqft residence offers everything one could desire. Two and a half story entry hall, grand entry gallery, 2 staircases, bar, downstairs guest suite or office, formal office, media/playroom, tented dining room in the round, salon, kitchen, nook family room, butler’s pantry, laundry room. The second floor has master suite facing the view with deck, sitting area, luxurious bathroom with his and hers spacious walk in closets. Second floor gallery has Romeo and Juliet balcony facing atrium and large terrace over the dining room area. Second en – suite bedroom with walk in closet and bath, balcony and ocean view. Formal office with two terraces one on each side. Third floor is full guest suite with bedroom, sitting area, private patio and French doors that open to the front courtyard.

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42 Pelican Point Dr Newport Coast, CA 92657

$15,995,000 | 5 Beds | 5.5 Baths
Listed by Spyro Kemble at Surterre Properties Inc.

This European Baroque-inspired-masterpiece was created in just under four years to fit the means of impressing visitors and expressing triumphant. The architectural craftsmanship, fabrics and stones were imported and created by artisans throughout Europe to give it a true essence of exuberance and grandeur of the Baroque time period; all of this artistry produces drama, warmth and elegant sophistication. The entry immediately transports visitors to costal 16th Century Europe. The spectacular master features a spa that opens on to a spacious veranda with surrounding views of the beautiful landscape with a backdrop of the Pacific Ocean. Modern amenities with meticulous European artfully designed mosaics, stone work, hand blown glass windows and trompe i oeil style paintings are found throughout the home and continue into the gourmet designed kitchen, plush theater, wine cellar and subterranean five-plus car garage. The sounds of waves crashing on the accessible beach nearby and the views of the 12th hole at the prestigious world renowned Pelican Hill Golf Course make this one of a kind estate exudes coastal luxury. Interiors and Furnishings by Michael Amini. Sold separately.

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3359 17 Mile Dr Pebble Beach, CA 93953

$14,999,000 | 7 Beds | 7.5 Baths
Listed by Debby Beck at David Lyng Real Estate

Experience the stately grandeur of this exclusive estate in a stunning Pebble Beach location. The private gate guides you through the winding driveway and into a majestic setting. The timeless Mediterranean style continues inside with exquisitely adorned exposed beams, vaulted ceilings, beautiful arches, tile floors and more. Swoon over the generous living room with the large fireplace. Step out to the expansive deck through double doors and enjoy the sunset over the Pacific ocean or breathtaking views of 17 Mile Drive and golf course. The separate, multi-level guesthouse is exquisite with large windows, fireplace, garage, vaulted ceilings, skylights, plantation shutters, and a perfect deck to soak up sun on, making it ideal for guests. Consisting of two separate, contiguous parcels totaling 1.67 acres. A truly one-of-a-kind acquisition opportunity.

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6 Monarch Cv, Dana Point, CA 92629

$14,995,000 | 6 Beds| 10 Baths
Listed by Tim Smith at Coldwell Banker Res. Brokerage

Luxurious design elements and stylish interiors are uniquely embodied in this Brion Jeannette oceanfront estate in the coveted community of Ritz Cove. Spanning approximately 13,000 square feet on two oceanfront lots, the generous open floor plan seamlessly connects all of the main living areas and allows for unrivaled white-water and golf course views from nearly every room. The interiors are comprised of six bedrooms and ten bathrooms, a capacious gourmet kitchen complete with professional grade appliances, two spacious living rooms, a stately home office, theatre, wine room, bar, and two garages accommodating six cars. A sprawling main floor master suite is warmed by a fireplace and includes a sitting area and private terrace overlooking the golf course and ocean beyond. Every detail of the home was carefully selected and quality crafted, with highlights including hand-carved wood accents, hand-hewn ironwork, and stone cut and set by hand. More than 300 feet of frontage on three sides, an abundance of outdoor terraces, and a private gated path to the beach below complete the estate while a premier location between world-renowned Salt Creek surf break, the Ritz-Carlton, and Monarch Bay Beach Club achieve the quintessential coastal lifestyle.

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6424 La Valle Plateada, Rancho Santa Fe, CA 92067

$14,995,000 | 5 Beds | 6.5 Baths
Listed by Jason Barry at Barry Estates

This 6.75 all usable view acre estate excites the senses immediately as one enters the grand iron gates. As you drive past the cascading waterfalls through the lush tropical vegetation, you are welcomed to a stunning foyer. Massive arched windows beckon you into the formal living room with picturesque resort pool and waterfall views. The primary residence features 6 bedrooms, 6 full baths, his handcrafted Mahogany paneled office, her elegant wood paneled office, resort size gym, play room, game room, theatre, bar, and wine cellar. The estate boasts 28 completely automated audio zones, HVAC, lighting, shade, pool systems, a state of the art surveillance system and more! The Master Suite boasts a magnificent sitting room complete with fireplace and media center, his and her bathrooms with heated stone floors, oversized his and her closets, her shoe closet, full service resort size exercise room with steam room, massage room, full bathroom, and soundproof meditation room to uplift the spirit. This stunning property is located on Rancho Santa Fe Golf Club.

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7 Rim Rdg Newport Coast, CA 9265

$13,900,000 | 7 Beds | 10 Baths
Listed by Brian Guiltinan at The Guiltinan Group

This home is located in the one of the best locations of the prestigious Pelican Hill. It boosts vibrant panoramic views of the Pacific Ocean, Catalina Island, Balboa Pier of Newport Bay, and Pelican Hills Golf Course. This estate was designed by famous local architect Brion Jeannette. One of his master pieces! The architecture features a highly functional floor plan for living and entertaining. Walking into the main entrance, you will be immediately captivated with stunning beautiful ocean blue. From any positions of the great room, chef’s kitchen and dining room, you will enjoy breathtaking ocean view. Dinning parties with your friends outside on patio or by pool side, you will be melted in the sunset. Two separate staircases connect you to upstairs. The master suite of upstairs has a private balcony and a resort bathroom which has stream shower and jetted spa tub. Another two bed rooms of upstairs have their own balconies as well. From your own balconies, you will enjoy the ocean view, sunset and city nights. Escaping to downstairs, you can find gym, media lounge, pool table, sauna, multi-purpose mirror room and two additional bedrooms. One glass elevator at the center of home will take you to three levels with everyday surprised ocean views. Setting at the top of elevated ridge, this expensive estate lot has pool, spa, basketball court and endless ocean views.

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The 17 best resorts in the world, according to travelers

In the survey, 600,000 voters provided their thoughts on nearly 10,000 hotels, resorts, and global experiences. The resorts that ultimately made the final cut all share an air of luxury, but they span different price points and destinations.

Here are the top 17 resorts in the world. Safari-inspired travel seemed to be popular this year, with seven out of 17 resorts being African bush resorts. A couple of private islands in the Maldives made the cut, as did a handful of Irish castles. Only one US resort topped the list.

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Expanding Yoga Programs in Clubs and Resorts

Yoga programs in many forms are taking hold in all types of club and resort properties—and proving to be one of the most flexible ways to attract, and retain, a wide range of devoted participants.

Yoga is more than another wellness trend. For many who have taken up the discipline, it’s proving to be an essential part of a balanced lifestyle that is not just a form of exercise, but also a key component of emotional health.

For club and resort properties, yoga holds out the potential for being much more than just another activity to offer to members and guests. Those that have embraced it have not only been able to expand their offerings to existing members and guests, but also enhance the appeal of their properties to potential new patrons from desired demographics, including women and Millennials. And strong yoga programs are proving to be one of the best ways to get those who practice it to come, and stay, at a property on a regular and extended basis.

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Desert Mountain Club Members Enjoy ‘Happy Trails’

Desert Mountain Club introduced an Iteractive Trail Guide that caters to both serious and novice hikers alike

The Desert Mountain Club, a private golf and recreational community situated just north of Scottsdale, Ariz., boasts six Jack Nicklaus Signature Golf Courses. But it’s something off the fairways that’s attracting not only the attention of Desert Mountain members these days, but also other club managers looking for new ways to engage their own memberships and fully utilize their properties.

The property has installed a new Interactive Trail Guide that caters to both serious and novice hikers alike. Positioned at the trailhead of the property’s 15-mile private trail system, which encompasses seven separate trail segments, the guide allows hikers to select a route by distance, degree of difficulty, or even based on where they’ll come across the best sunset views.

Once the hike is selected, a customized map is created and can be scanned onto the hiker’s mobile device. Twenty of the most common routes, and accompanying GPS data, are pre-loaded into the system, to assist in selecting each person’s ideal hike.

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New Private Clubs Embrace Young Creative Class

Facilities such as Soho Beach House in Miami and Common House in Charlottesville, Va., offer co-working spaces, screening rooms, rooftop pools, networking opportunities, and other private amenities in cities in which space is a premium.

“We’ve see a huge jump in the number of the new types of club coming online, as compared to the traditional model,” said Zack Bates of Private Club Marketing, a firm that promotes members’ clubs. “In Los Angeles, you can’t get into Soho House. So others are being built, the Hospital Club, Griffin House and Norwood, to keep up with the appetite for these spaces.”

Read Full Article at Club & Resort Business

Private Members’ Clubs Give Up Armchairs for Workspaces

Ambience of unalloyed comfort gives way to challenge shared office market

Soon after the launch of London’s lavish private members’ club 12 Hay Hill, its boss Stephanos Issaias had to throw out all the sofas and chairs on one of the floors and replace them with less comfortable seating.

Unlike many traditional private clubs, 12 Hay Hill allows members to mix business and pleasure: laptops and smartphones are permitted in its lounges, luxury serviced offices are available to rent. But some of its members, who today pay £3,800 a year for the privilege, had complained that the comfy sofas that were perfect for reclining with a drink or a book, were not appropriate “for holding meetings”, according to Mr Issaias.

Such are the dilemmas faced by a new type of club that is springing up in the UK capital. Dubbed “club-working” spaces, these offer the exclusivity and social networking of the City clubs of old, combined with the work-friendly environment of WeWork, the $20bn shared office provider. The rising popularity of working in places other than traditional offices has been driven by IT that has made it ever easier, and the growing cost of space in London.

The trend is also catching on outside the UK. In the US, city clubs such as Jonathan Club in Los Angeles and New York’s The Union League Club “have been adding co-working areas into their interiors and updating their look to make it more modern” in a bid to attract millennial professionals, according to Zack Bates, chief executive of Private Club Marketing, which promotes clubs and hotels.

Read the full article on the Financial Times: https://www.ft.com/content/292f1f4c-a7aa-11e8-8ecf-a7ae1beff35b

We are pleased to welcome Meghan Holobetz to the Private Club Marketing team as our new Director of East Coast Operations

As Private Club Marketing continues to expand, with over $100M in new club developments, clubhouse renovations and membership rebranding projects. The opportunity to have Meghan join our team, with her experience at a Top 10 U.S. private members club, paired with her innovative ideas to drive new, young members and players into our club partners facilities adds an amazing asset to Private Club Marketing and the clubs and resorts we serve. meghan holobetz merion Meghan recently served as Assistant Club Manager at the iconic Merion Golf Club in Haverford, PA. Prior to Merion, she served as Membership/Marketing Director at the Schuylkill Country Club in Orwigsburg, PA. She has a comprehensive background in marketing, communications, hospitality, operations and event planning/execution.

Join us in welcoming Meghan to Private Club Marketing. Our new east coast office will allow us to better serve our club partnerships in their own time-zone. We would love the opportunity to chat with you about your membership goals as we head into 2020.

Q&A: Offering More To Your Members and Front of the House Employees

To most clubs and resorts, front of the house employees represent the face of your business –– they’re the ambassadors to your property and have the potential to transform the member experience. Because these employees play such an important role, the clubs they work for should be not only be paying attention to, but strongly investing in, their satisfaction, engagement, and performance.

Forbes Travel Guide is one of the leading companies that provides luxury and full-service hotels with tools and platforms to energize and enrich the lives of their team members through goal setting, professional coaching, and ongoing training which can help drive engagement, and therefore, higher sales. And recently, they expanded beyond hotels and into private clubs.

Private Club Marketing spoke with David Tyson CCM, Vice President, Private Clubs of Forbes Travel Guide, about the company’s belief that greater engagement of front of the house staff translates to greater member/guest experience and increased incremental revenue, as well as how Forbes Travel Guide makes that happen.

PCM: Can you provide a basic summary of what Forbes Travel Guide’s Private Club division does?

David Tyson: Forbes Travel Guide is the global expert on genuine Five-Star service. We’ve been providing training at the most prestigious hotels around the globe for more than 15 years, and it’s because of this reputation that private club owners and managers regularly approach us. They want to replicate the same exceptional service found in Five-Star hotels, so we created our Private Clubs division.

We offer a variety of services tailored to clubs:

Our approach starts with Forbes Travel Guide standards – more than 500 clearly defined guidelines that are a roadmap for member expectations at clubs and provide structure for staff and management.

Our expert in-person training helps staff understand the “why” behind the standards, and how to apply our guidelines in a variety of situations, while engaging and motivating front-line teams and managers alike. We can extend that learning through online training, which is scalable to large teams and helpful for onboarding new employees.

Further, clubs can engage in Custom Standards Development, where our experts collaborate with club leadership to identify the fundamentals of the club’s culture and codify service guidelines specific to that club.

And for clubs that want to benchmark and track their performance on Forbes Travel Guide or custom standards, we also provide Quality Assessments – a detailed service and facility audit to provide clear, independent perspective on what’s happening at the club.

PCM: Many private clubs already run similar employee training and management programs internally. What makes Forbes Travel Guide’s Private Clubs services different from these internal programs?

Tyson: We’ve been defining luxury hospitality for more than 60 years and currently provide support services in 74 countries. We also work with other service-oriented industries, such as luxury residential, cruise lines, private aviation, and event venues. As a result, we have unrivaled expertise and enjoy a unique position in having global visibility of luxury service delivery. This gives us a great perspective when working with private clubs, something that is difficult to match with in-house training programs. It also helps for management and staff to hear a fresh perspective.

PCM: Some people might see what these incremental revenue programs as basic upselling 101. How would you respond to this?

Tyson: Upselling does not make service, but service can make or break upselling. Ultimately, we want to create an environment where the member feels special, where there is trust and rapport built between the member and staff, and where the staff is approaching interactions with thoughtfulness and anticipation of the member’s needs. All of those skills are of a much higher order than basic upselling. When you have them in place, upselling happens of its own accord, and more effectively than it would if it were approached purely from a transactional point of view. Establishing that kind of service culture ultimately supports bigger-ticket concerns such as member recruitment and retention.

PCM: What are some of the other elements beyond pay that hospitality leaders should focus on that contribute to running a strong team?

Tyson: Positive company culture is single-handedly the most important element for running a strong team, and it needs to be driven by strong leadership. Hospitality leaders must prioritize culture, as it is their key differentiator and can drive strong business outcomes. Culture informs how staff behave and perform, which is paramount in the hospitality industry. Additionally, the best staff want to work at the best organizations, which in turn fuels stronger teams.  Our tailored training solutions help to enhance and elevate company culture since we work closely with team leaders to maintain and sometimes even co-create great company culture.  Excellent service is always at the core.

PCM: How does this directly translate to higher property revenue?

Tyson:  It’s proven that organizations with a positive company culture perform best. It’s simple to see why — a great company culture equates to happier teams which results in happy customers, thus better guest retention and brand reputation. The end result is a contributing factor to higher club revenue.

PCM: Forbes Travel Guide puts a lot of emphasis on real-time data and insights to show what’s working and what’s not working. Can you talk about how Forbes Travel Guide thinks about data and metrics?

Tyson: Forbes Travel Guide’s super power is combining data and training. The results of our Quality Assessment – where we assess a club on more than 500 service and facility standards – give our trainers insight into each club’s unique strengths and opportunities, allowing them to target their training approach.

For club leaders, our Quality Assessments provide actionable insights through a combination of scoring and detailed evaluator observations that explain the hits or misses on each standard. Our online reports include tools to filter, sort and search results – all the way down to the level of tracking individual standards over time – so that club leaders can identify trends and examine their performance from a variety of perspectives.

PCM: Forbes Travel Guide works with hospitality clients in more than 72 countries. Can you talk about managing programs that drive employee and guest satisfaction on a global scale?

Tyson: Every engagement is unique, depending on the level of staff skill, management goals, and local environment. That would seem like a challenge on a global scale, but it’s not because we do not mandate a cookie-cutter approach to service. Instead, we strive to make service consistent, efficient, thoughtful and anticipatory within the personality and circumstances of each organization. We focus on helping staff see their actions through the eyes of the people they serve, and we give staff the guidelines and skills they need to provide intuitive and genuine Five-Star service.  In the end, the essentials are the same everywhere:  Committed leadership, clearly defined operating procedures, and well-trained staff focused on common goals. It’s a proven combination that we’ve seen succeed time and time again in the world’s most exceptional hotels.

PCM: Can you provide an example of a brand in the club industry you’ve partnered with that achieved higher incremental revenue and employee and guest satisfaction? 

Forbes Travel Guide is the ultimate training tool. The team is a dedicated, extremely knowledgeable group of hospitality professionals who have added tremendous value to my organization.” – RYAN M. DIONNE, GENERAL MANAGER-COONORTH JERSEY COUNTRY CLUB

I believe every club that would like to be “relevant” in today’s service and hospitality culture should be partnering with Forbes Travel Guide services. I am so glad that they decided to venture into the club business. Their trainings have been carefully crafted to deliver only the very best experience in member services.” – MICHAEL RIOS,CCM, GENERAL MANAGER-DORADO BEACH RESORT AND CLUB

Forbes Travel Guide has recently partnered with Distinguished Clubs to create a strategic partnership working together to improve the service values that members expect to receive.  This partnership is important as the two brands will work collaboratively to elevate service standards within private clubs. The aim is to broaden and further lift private clubs and their management in meeting expectations and demands of current and future members in the private club industry.

This content was created in collaboration with Forbes Travel Guide’s Private Club Division and published by Private Club Marketing’s branded content studio.

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