Author: Private Clubs Editor

Private Club Marketing Q&A: What Soho House Knows About Digital That Every Private Club Needs to Learn

High-end private clubs have a habit of playing it safe, but Soho House has embraced digital marketing with the enthusiasm of a startup — helped along by forward thinking leadership from investors like Ron Burkle and Founder Nick Jones. Its digital footprint includes over 60...

Golf Course Living in Newport Coast

Golf enthusiasts will find Newport Coast one of the best places to find a home adjacent to world-class Pelican Hill Resort, complete with Tom Fazio golf course and beautiful pacific ocean views. Coined by some as Pebble Beach of Southern California, Newport Coast offers conditions almost 10 degrees warmer that that of its northern rival, and boasts an active, young, affluent community just minutes away from renown luxury shopping destinations like Fashion Island and South Coast Plaza.

Beautiful estates lining the fairways guarantee no neighbors behind you, offering unobstructed views of the rolling fairways, manicured greens and in many cases ocean views. The grass is always greener in your back yard. If you choose to become a club member at Pelican Hill Golf Club – the annual fee is just $27K per year for unlimited golf! A steal compared to similar private clubs in Newport Beach which will set you back six-figures (should you be able to secure a sponsor and get your name added to one of their waitlists). Here is our list of five beautiful golf estates available by some of Newport Beach’s finest Realtors and agents.

BBC Article: Ever Fancied Joining a Private Members’ Club?

A new breed of fashionable private members clubs are growing in popularity around the world, promising to be more inclusive and diverse than their stuffy older counterparts.

Yet while the newer venues like Soho House, Common House and The Hospital Club certainly have far more youthful millennial memberships, you certainly don’t need to have gone to a posh school or university, they still have high joining fees and strict vetting processes.

So how less elitist are they? And what are the benefits of getting your name on the list? Private Club Marketing’s CEO Zack Bates spoke with BBC business reporter, Jennifer Ceaser for some exclusive insights.