The Private Club Is Making a Comeback. Rich Millennials and Remote Workers Have Found Their Hangout.

Recently featured in Barron's – A recent report said that 34% of members saw their clubs as more important since before the pandemic, mostly due to maintaining friendships. Roughly 73% of members use clubs to connect with friends.

“Private clubs offer a much more convenient and intimate option to meet friends, clients, or family,” Zack Bates, CEO of Private Club Marketing, a marketing consultancy firm that works with member-based clubs, said late last year. “These clubs can communicate directly with individual members on a much more personal level than, say, a public restaurant or bar.”

Read the full article at Barron's PENTA: Click Here

 

Member Retention: 10 Tips to Keep Your Members Coming Back

Member retention is more valuable than member acquisition. Some people say it costs five times as much to earn a new member than it does to retain an existing one. Others say that retaining members is seven times more valuable. And finally: “Acquiring a new member is anywhere from five to 25 times more expensive than retaining an existing one.” Okay, so perhaps the exact numbers are a little fuzzy. The point, though, is that member retention is cheaper, more profitable, and in lots of ways easier than member acquisition.

In this article, we’ll answer:

  • What does member retention mean?
  • What are some proven member retention strategies?
  • Which automation apps improve retention?

 


Start your Free trial with ClubCRM


 

What is Member Retention? Member Retention Definition

Member retention, or client retention, is the process of turning prospective and existing members into repeat customers.

The word “retention” stems from retain, and retain is basically just a fancy way of saying keep.

So, the goal of member retention is to keep your existing members. The goals and methods of retaining members can vary by club type: A club that sells a high-end golf experience will have different member retention strategies than a social club in the city.

But for all sectors, the idea is to provide a level of quality and service that keeps people coming back – member retention perfected.

What Are Member Retention Programs?

Member retention programs are simply activities and tactics private clubs take to improve the member experience.

The objective of these programs is to encourage members to keep coming back while also advocating for the Club’s products and services.

Let’s dive into some of the member retention tactics that will give your members the incentive, opportunity, and desire to come back to your Club for another visit.

Why Is Member Retention Important?

Aside from the fact that it’s more expensive to acquire new members than it is to keep existing members, there are many other reasons that member retention is important.

Retained members can help reduce your marketing costs. Sure, happy members are return members, but they also tell their family and friends about you. Word of mouth advertising drives more membership referrals than paid advertising, up to five times more.

The trust you get from your happy members will drive more membership referrals, decrease your advertising costs, and save you money.

You don’t want to be that flash-in-the-pan startup. You want real, organic growth that ensures future revenue.

Benefits Of Member Retention

Here’s a quick rundown of the benefits you’ll see from implementing retention strategies for members:

  • A five percent increase in retention rate will increase profits by 25-95 percent, according to Harvard.
  • Builds brand awareness and reputation by word-of-mouth advertising from your loyal members.
  • Gives you the opportunity to build constructive relationships with your members.
  • Allows you to identify and fix flaws by receiving feedback and listening to your members’ needs.
  • Loyal members are more willing to try or experiment with your new products. Six times more likely, according to studies.
  • Your members are more willing to be forgiving of mistakes if they feel loyal to you, which means fewer of those fly-off-the-handle angry members.

 

Member Retention Metrics and How to Calculate It

Before you start creating a member retention plan, you need to know and understand your current member retention rate. This number tells you the percentage of members that are sticking around.

Your member retention rate is easy to calculate with the following equation:

((Number of members at the end of a period – number of members acquired during that period) / number of members at the beginning of the period) X 100 = Member retention rate

Let’s break it down.

First, define the period. The time frame is completely up to you – it could be monthly, quarterly, yearly, or whatever works best for you and your Club.

Keep in mind that when calculating the number of members at the end of the period, you have to take member churn into account.

For example: You have 1,000 members at the beginning of the year. You acquired 500 new members during that time, but lost 300 due to churn. That means that at the end of the period you have 1,200 members.

The equation would look like this:

((1,200 – 500) / 1,000) X 100 = 70

Member Retention Rate = 70%

Why is this number so important? It tells you how well you’re able to keep your members coming back for more. For a benchmark, membership retention rates for golf and country clubs hover around 94% to 92%, while city and yacht clubs can be as low as 88% to 86%.

 

How to Improve Member Retention:  10 Best Practices

There are a lot of ways to carry out membership retention marketing. From interacting on social media, email marketing, and setting realistic expectations, here are the best practices for increasing your member retention rate.

1. Exceptional Customer Service

Many Clubs assume exceptional customer service can only be achieved by going above-and-beyond — that loyalty is built on showy gestures.

But according to research from Dixon, Toman, and DeLisi published in The Effortless Experience, the true driver of customer and member retention and loyalty is the ease of getting a problem solved and setting the bar for member expectations.

Delight isn’t the foundation of a customer service strategy; it’s a second-order effect. First, focus on consistently meeting expectations and avoiding unpleasant surprises. Then go the extra mile. Here are a few more tips.

  • Provide support on the right channel(s). It’s important to make sure you’re providing support on the channels that make the most sense for your Club and your members. Social and city clubs, for example, know that live chat and text messaging is critical when their members have questions; while golf and country clubs may have members who prefer using self-service, or even phone support.
  • Make member support a communal effort. Countless case studies have made one thing clear when it comes to creating an efficient support system: you need to keep everybody in the loop.

2. Create a Loyalty Program

A member loyalty program should be an integral part of your member retention system. These programs reward your members by giving them incentives to come back and play, dine and hang out with you.

Once your members opt into your loyalty program, make them feel special by hooking them up with offers: Give them a sneak peek at new wines, upcoming menu additions, course equipment, and offer exclusive deals. This royal treatment will help your members to feel valued, and is the crux of this member retention strategy.

You can even give someone loyalty program-esque benefits before they have opted in. For example, you can offer each member a discount code inside of their tee-time confirmation with a guest, in an email to encourage merchandise sales before they tee off.

Don’t make them sign up for anything – just get them the discount straightaway.

If you offer your members value without any cloaked agendas after they’ve made a purchase, it’ll go a long way to improve member loyalty and retention.

3. Pay Attention to Questions

You know how you sometimes need an extra set of eyes to edit because it’s impossible to spot your own typos? The same thing can happen with your Club: You designed the member journey, you built the menus, you set the prices. In short, you understand everything about your Club because you’re the one who planned it out.

Which is exactly why we can’t always see what we did wrong. At least not as well as our members can.

Paying attention to questions about your Club is a great way to keep your members, and a simple member retention technique.

For example, if someone asks a question that you thought was obvious, that’s your clue that maybe it isn’t actually so obvious.

Or if they ask a question that you already explained, then maybe you didn’t explain it clearly enough or loudly enough.

Make members feel comfortable enough to ask questions. The more comfortable they feel, the higher your member retention will be.

Plus, it’s like they say – feedback is a gift.

So, listen to those questions and remember that if one person is asking it, others might be as well.

And listening is a great way to improve member retention – if you know what the problems are, you’ll have a much better chance to fix them.

4. Pay Attention to Complaints

The reality is: member retention depends on member satisfaction.

If your members are unhappy with the service that you provide, why would they continue to come back?

This means that every complaint you receive is like a mini member satisfaction survey, so make sure that you use them to improve your member retention rates.

Essentially, if you get a complaint, don’t ignore it. It’s best practice to take care of it as soon as possible and make sure you satisfy your member’s needs.

You could even take steps to make it simpler for members to submit complaints. Put a member feedback page on your website, throw a banner about feedback in your member email in the footer, and make sure that you’re available on social media.

Use insights from member complaints to make the next member’s experience better.

5. Be Active on Social

If your members forget about you, you can’t retain them. And there are few better ways to stay top of mind than engaging with members on social media.

If social is going to be part of your member retention strategy – and it should be! – then bake it into the member journey. Put social buttons in your footer, on your reservation confirmation page, on your contact page. Everywhere.

When members compliment your club on social, thank them for the kind words and then share their love with the rest of your followers – this is a great member retention strategy.

You can also improve your member retention rates by announcing new services, products, merchandise deals, and other updates on social.

There are loads of apps you can use to automate and optimize your social media engagement, and creating a social media marketing plan is pretty easy. You can even put your social buttons in your emails.

6. Target Members on Social

Social media can help with member retention by letting you target past prospects and member’s guests. With Facebook and Instagram, for instance, you can create target audiences based on pages that members visited – like, say, a “Thank you” page after playing a round – or on certain events.

When it comes to member acquisition, so much of the targeting that clubs do on Facebook is guesswork, at least initially.

They’re educated guesses though, at least, which are based on locations, or age groups, or interests, or gender.

But when you use social media to target members, prospects and past guests, it removes the guesswork.

You know the people on the receiving end of these ads visited your club, making social targeting a valuable tool for your member retention strategy.

So, give this tactic a try – we’re sure that you’ll see the importance of member retention if you can generate some results.

7. Use Email

Each email you send can aid member retention — even when you’re sending emails that aren’t really about retaining members.

We talked earlier about how important setting expectations is. Well, every email can be part of that process. The reservation confirmation, the order arrived confirmation, the follow-up thank you.

These are great opportunities that you can use to set expectations, engage members, and increase your member retention rate.

Use segmenting to better communicate with your members. For example, you could create segments based on the specific member interests, services they recently used, how much they spent, whether they used a discount code, and so on.

It seems like email is becoming less popular, at least among certain demographics. But that’s not necessarily a bad thing for your member retention strategy.

As personal communication keeps moving to iMessage, Facebook Messenger, Snapchat, and WhatsApp, emails might become less intrusive: They won’t be competing for real estate with messages from friends and family.

That means your emails will have a higher chance of helping you hit your goals, and if they’re done right, you’ll be able to improve member loyalty and retention.

8. Market to Your Member’s Interests

Whenever we talk about member retention, one thing is clear – your marketing materials must be aligned with your member’s interests.

Why?

Well, if you’re looking to improve your member retention rate, you’re not going to do that by sending your existing members emails which have nothing to do with the things which initially drew them to your club.

Or, if you’re thinking about trying out some new content on your social media channels, it’s important that you assess why your followers liked your content in the first place. Is the new content that you want to post going to jeopardize that existing relationship?

These are risks which you may need to take on your membership journey, but make sure that they’re calculated risks. When it comes to member retention strategies, sticking with what your members know, not what you know, is generally a good policy to stick with.

9. Engage in Social Responsibility

As we’ve mentioned before, high member retention rates hinge on your members feeling good – not only about the services they’ve interacted with in the past, but also with the full membership experience.

That includes price, quality, communication, and so on.

But you can also make members feel good by letting them know that they are doing good. This is where social responsibility can have an impact.

Social responsibility refers to activities that help people in need. And lots of clubs and resorts do a brilliant job of incorporating social responsibility into their business – and letting members know about it.

You may be familiar with Patagonia, the outdoor clothing company. Patagonia operates several programs that make their members feel like they’re making a difference, just by purchasing the brand. These programs include Worn Wear for garment repair and recycling, Patagonia Action Works for supporting grassroots activists, and they also provide environmental grants.

Talk about building brand loyalty while increasing your retention – if you’re seen as a brand that’s doing good for the world, it’s a lot easier for your members to back you.

After all, when your members know that every item, they buy will help a good cause, you’re giving them an incentive that goes way beyond reliable shipping.

10. Be Honest

Our final member retention strategy is a simple one, and it’s one which you’ve probably been taught throughout your whole life.

Be honest. It’s as simple as that.

It might sound a little vague at first, but there are a lot of people out there who have been burned by membership clubs before.

Whether that be through unknown charges, difficulty making reservations, getting a tee time, or something else, people are quick to lose trust nowadays.

So, make sure that you provide your members with an honest experience when they’re spending with you.

All in all, try to treat your members how you want to be treated – this is one of the best ways to improve member retention rates for businesses of all shapes and sizes.

Member Retention Tools

Alright, not all ten of our member retention tips can be automated with apps. There is, for example, no app for social responsibility, or for setting clear expectations – you’ll need to manage those member retention strategies yourself.

That said, lots of the nitty-gritty work involved can be automated. Here are some apps that could give your member retention strategy a boost. (Note: There are many, many more apps than these. Think of this list as an automation appetizer.)

Member Relationship Management Software

ClubCRM combines member prospecting, club communication, wedding and tournaments forecasting, text messaging and more, all in one tool.

Social media apps

Instagram Shop specializes in shoppable Instagram posts, letting people buy products that appear in your Instagram feed.

Kudobuzz can aggregate and display social testimonials from your members on Instagram, Facebook, Twitter, and more.

Summary: How to Retain Members in 2022

Many clubs focus on attracting new members, and while you need new members, it’s just as important to nurture your existing base.

So rather than gearing all your marketing budget towards acquiring new members, put some effort and money into building relationships with past buyers. These people already know your brand and will appreciate that you’re focusing on them even after they’ve joined the club. Here are the 10 best member retention tactics that you can implement to keep buyers around.

  • Have Exceptional Customer Service.
  • Develop a loyalty program.
  • Pay attention to members’ questions.
  • Dig into the complaints.
  • Be active on social networks.
  • Target past members based on their activity.
  • Use email to nurture relationships.
  • Market to members’ interests.
  • Engage in social responsibility.
  • Be honest and transparent.

Which of these member retention strategies are you currently using? Let us know in the comments section below.

Benefits Of Member Retention

With 2021 being one of the most successful years in membership growth in decades (maybe in forever, actually), here’s a quick rundown of the benefits you’ll see from implementing retention strategies for your Membership in 2022:

  • A five percent increase in retention rate will increase profits by 25-95 percent, according to Harvard.
  • Builds brand awareness and reputation by word-of-mouth advertising from your loyal Members.
  • Gives you the opportunity to build constructive relationships with your Members.
  • Allows you to identify and fix flaws by receiving feedback and listening to your Members’ needs.
  • Loyal Members are more willing to try or experiment with your new programs, services and products. Six times more likely, according to studies.
  • Your Members are more willing to be forgiving of mistakes if they feel loyal to you, which means fewer of those fly-off-the-handle angry Members (we all know the one we're talking about).

Let's continue the momentum from last year, and take advantage of the recent influx of interest and excitement from new Members at your club, to continue to build toward your wait-list and increase those initiation fees. Contact us to setup a time to discuss how Private Club Marketing can assist you to streamline your marketing and member communication efforts, so you can continue to focus on referrals and retention.

Press Clippings: Private Clubs and Restaurants Offer Exclusivity – and Great Wine & Food

Mile-long wait lists, exceptional wine programs, award winning culinary teams, in masterfully designed spaces there's not wonder demand for exclusive private clubs and restaurants has weathered the pandemic and returned with a bang! Check out our recent contribution to Sotheby's Magazine Reside below “For Members Only – Private Clubs and Restaurants Offer Exclusivity – and Great Wine and Food”

Vodka Martini

Purists will argue that a true Martini employs gin rather than vodka, but who are we to disagree with 007, whose oft-repeated request for a Vodka Martini is as closely associated with the series of films as his famed introduction as “Bond. James Bond”? We will, however, insist that it should be stirred rather than shaken in order to produce the most silky-smooth cocktail.

Ingredients

  • 2 1/2 ounces vodka
  • 1/2 ounce dry vermouth
  • Garnish: lemon twist

Steps

  1. Add all the ingredients into a mixing glass with ice and stir until very well-chilled, about 20 to 30 seconds.

  2. Strain into a chilled cocktail glass.

  3. Garnish with a lemon twist.

 

Doral Fashion Weekend

Join us this November 12-14 at the 4th Annual DORAL FASHION WEEKEND at Trump National Doral, Miami. Treat yourself to a weekend of luxury while playing your favorite sport with some of your favorite brands. Highlighting the industry’s most innovative apparel, accessories, equipment, and wellness products. Fashion Weekend is the ultimate experience for those who love to have a good time and learn about the latest and greatest in golf and tennis! Days are filled with tennis and golf, and evenings are all about socializing and first-class hospitality. The fun-filled itineraries focus on Golf or Tennis and are polished off with generous gifting of limited edition apparel & gear. 

RSVP through the link in my bio and use code ‘BATES’ to receive a complimentary weekend duffle (valued at $300) when checking in at the event.

Bed

Accommodations

Exciting days of golf require a comfortable and good night’s sleep. Enjoy a 2-night stay in Trump National Doral Miami's luxurious guest rooms.

Golf Flag

Golf

  1. First Round on Saturday featuring unique on-course experiences by leading golf brands
  2. Competitive Round on Sunday with all of your new friends
  3. Swag designed to spruce up your golf wardrobe

Fine Dining

Food and Entertainment

  • Friday Welcome Reception & Dinner
  • Daily Breakfast and Lunch
  • Saturday Happy Hour
  • Saturday Evening Dinner Party at the Rick Smith Golf Performance Center
  • Sunday Announcement of Winners of Competitive Round of Golf

Bed

Accommodations

2-Night room accommodations at Trump National Doral Miami's impeccably designed and exquisitely appointed guest rooms

Tennis

Tennis

  • Tournament Play
  • Instruction from world renown Tennis Instructors
  • All levels Tennis Clinics designed by the pros for the pros Spa

yoga

Spa

  • Daily Guided Meditation & Sunrise Yoga
  • Access to Spa Facilities for your entire stay

Fine Dining

Food and Entertainment

  • Friday Welcome Reception & Dinner
  • Daily Breakfast and Lunch
  • Saturday Happy Hour
  • Saturday Evening Dinner Party at the Rick Smith Golf Performance Center

Send Me Additional Information

Augusta National – Content Coordinator

The primary function of the Content Coordinator is to assist in the coordination and execution of all digital content efforts of Augusta National Golf Club; engaging and growing audiences of the Masters Tournament as well as each of the Masters Tournament Foundation (MTF) events – Augusta National Women’s Amateur, Asia-Pacific Amateur Championship, Latin America Amateur Championship, and Drive, Chip and Putt. Like all positions at Augusta National, this position must maintain the strict confidentiality of all Club business.

Essential Functions of the Job

  • Work with the Manager of Digital Content to execute the year-round content strategy of the Masters Tournament, Augusta National Women’s Amateur (ANWA), Asia-Pacific Amateur Championship (AAC), Latin America Amateur Championship (LAAC), and Drive, Chip, and Putt (DCP) across all digital platforms.
  • Coordinate with internal stakeholders and external vendors to plan, execute and publish multimedia content (photo, video, article, graphics, etc.) across Masters.com, ANWAgolf.com, AACgolf.com, LAACgolf.com, DriveChipandPutt.com, and their corresponding social channels, as well as various ticketing and patron-service websites as needed.
  • Curate and organize content across all digital distribution platforms and the Augusta National archive using proper metadata and tagging to ensure discoverability and usability.
  • Ensure all Augusta National digital distribution channels are regularly updated, accurate, on-brand, and aligned with the Club’s overall vision, mission, and strategy.
  • Assist with execution of the Masters Tournament and MTF content strategy to acquire, engage, and retain audiences on popular and emerging global social media platforms.
  • Assist with the technical execution of Masters Tournament content, including but not limited to content publishing, live video streaming, digital scoring, live shot tracking, and online gaming efforts.
  • Develop, maintain, and actively learn content publishing best practices and educate team members accordingly.

Other Duties and Responsibilities

  • Performs all other duties deemed by management to be an integral part of the job

Qualifications (required unless stated otherwise):

Skills/Knowledge/Attributes:

  • In-depth knowledge and understanding of content management system platforms and publishing.
  • Knowledge and understanding of building and executing omni-channel content strategies on both traditional media outlets and emerging digital platforms.
  • Knowledge and understanding of digital content production and digital marketing.
  • Knowledge and understanding of social media platforms and streaming services.
  • Knowledge and understanding of traditional marketing and brand management.
  • Ability to effectively communicate information and abstract ideas via imagery, video, and text.
  • Demonstrated creativity with and immersion in social media.
  • Demonstrated ability to manage team of creative individuals and vendors.
  • Innovative thinker with proven ability to implement new programs.
  • Excellent communication, organizational, analytical, and presentation skills.
  • Ability to align new ideas and strategies with broad business priorities.
  • Ability to multi-task, prioritize and meet deadlines.
  • Innate curiosity and interest in innovative social media, content creation, and marketing techniques.
  • Deep understanding of golf, Augusta National, and the Masters Tournament.

Experience/Education:

  • 3-5 years related experience in content publishing.
  • Bachelor’s degree required, preferably in Communications, Journalism, Marketing or related field.

Required License(s):

  • Possess a valid driver’s license and/or successfully completes the Club’s internal motor vehicle training program

Augusta National Golf Club offers a competitive salary and benefit package to include:

  • Medical, Dental and Vision Insurance
  • Short and Long Term Disability (paid by employer)
  • 401(k)
  • Pension Plan (paid by employer)
  • PTO
  • Paid Holidays

Apply Here

Gene Sarazen’s 1922 Patek Philippe

A rare Patek Philippe given to Gene Sarazen in honor of winning the 1922 U.S. Open.

Adding to the value is an inscription on the back that reads, “Presented to Gene Sarazen by the Apawamis Club where he started his golf, July 24, 1922.”

Sarazen once caddied at Apawamis, and he won the first of his seven majors that summer at the U.S. Open.

Click Here to read feature article on HODINKEE

Interested in Gene Sarazen's Patek Philippe?

Fill out the form below to have us contact you

club estates

Private Club Marketing announced the launch of Club Estates

Club Estates features the most luxurious and exclusive golf course and private club properties around the world.

Private Club Marketing will assist developers and agents through the Club Estates platform to increase exposure to the high-end real estate consumers and professionals around the world. A unique and engaging digital content strategy through its branded website, social media channels and hyper-targeted email database of 50,000+ HNW golf and tennis enthusiasts.

Club Estates will rollout a robust searchable IDX interface, which is under development for phase 2 of the website. Developers and agents can upload their listings directly to the site for features in 6 initial launch markets, including; California, Nevada, Scottsdale/Phoenix, Florida, Texas, and Coastal South Carolina.

Properties not in the initial launch markets will still able to be featured on the website through showcase content placement.

Visit https://clubestates.com and follow on Facebook, Instagram and LinkedIn

10 Marketing and Blog Ideas for December

via ThriveHive

It’s officially the holiday season! How are you going to market your small business? Here are 10 ideas to get your business noticed during the delightfully chaotic month of December.

PS we also have December Facebook Ideas and December Instagram Ideas

1. Update Your Google Business Listing

Holiday shoppers are going to be turning to Google for all of their holiday needs, whether for gifts, event services, home cleaning, appliance repair, travel, safety, and more. Make sure your business information is up to date so you can get found on search. Be sure to:

  • Verify your contact information
  • Update your holiday hours
  • Upload photos of your seasonal products and services
  • Create Offer and Event posts

There are many ways to optimize your Google business profile to stand out in search and attract customers—and no better time than now to do it!

2. Host or Participate in a Toy Drive

During the holiday season, it’s important to remember those less fortunate than ourselves. Host or participate in a toy drive and encourage your customers to do the same. Share photos of your participation on social media and tag the charity you’re working with. Ask them to retweet or share the post for a greater impact. Joining other local businesses to benefit children is a great way to get more involved with your community. For a list of toy drives, check here.

3. Get Personal

Share pictures or stories of your family and holiday celebrations on your blog and social media profiles. Do you have a favorite holiday memory that inspired you to open your business? What about a family recipe or tradition? Share yours and ask your followers what theirs are. This will help build engagement with and among your audience. This will help open up communication with your followers and build engagement.

Bakers can share a video or recipe on their blogs. Photographers can post their family Christmas pictures on Instagram or Facebook and encourage others to do the same. Personal trainers should encourage clients and potential clients to join them on holiday road races through social media. Share your life with customers to engage them online!

4. Host a Party

Events are a great way to market your business during the holidays. Have an open house and extend your business hours one evening. Invite local customers and other businesses to stop by and mingle. Serve some food and drinks or get them donated by another local business! The more the merrier during the holidays and a party is a great way to ignite some word-of-mouth marketing and build solid partnerships.

5. Dress up

Ugly sweater parties are popular during the holiday season, but why stop there?

There’s nothing that attracts customers like a fun attitude so take advantage of the festive spirit! Grab some reindeer antlers or wear Christmas pajamas if it’s appropriate for your business. Daycare centers can have fun dressing up and encourage a pajama day for students! Business professionals can have fun with a holiday-colored tie or socks to get in the holiday spirit. Of course, don’t forget to post on social media with the appropriate holiday hashtag.

6. Gift Guides

A gift guide is a great way to market your business during the holidays. Write a blog post about gifts for moms, dads, kids, and friends!

The gift guide can include some of your products but the best way to sell your business is not to sell it at all. Instead, showcase items that are related to your industry:

  • Gift Guide for Accountants (tech gadgets, ties, fancy pen)
  • Gift Guide for the Home Decorator (Christmas pillow covers, gold candlesticks, electric candles)
  • Gift Guide for the Fitness Enthusiast (ice cleats for running outside, winter hat with Bluetooth headphones, Epsom salts for tired muscles).

People are always looking for gift ideas! Show potential customers how helpful you can be!

7. Send Holiday Cards

Customers like to be appreciated. Send holiday or New Year’s cards or e-cards to your contact list. Marketing is about keeping your business on the radar of customers—new or loyal—so that your business comes to mind when they need your services. Something as simple as wishing customers a Happy Holiday or Happy New Year is an easy way to get people to check out your website and keep your business in mind.

8. Tip or Product of the Day

Take inspiration from the 12 Days of Christmas and feature a tip or product of the day on your blog or social media feed. Fitness-related businesses like personal trainers or health centers can give an exercise of the day to fight off gaining holiday weight. Flower shops can feature a wreath or bouquet of the day featuring different holiday colors or flowers. Restaurants and bars can showcase a cocktail of the day for the holidays. You could also run a different deal or offer for each of the 12 days.

9. Go Behind the Scenes

Show customers what your business is like during the holidays with video marketing! Are you a busy baker who is making cakes and cookies? Take customers into the kitchen with a video of preparations for the holidays. People are curious by nature and giving them a sneak peek of new products or behind-the-scenes action will set you apart from your competitors!

10. Photo Opportunity with Santa or a Winter Wonderland

Last but not least, save time and money with consumer-generated content during the holidays.

Stage a photo opportunity at your store by inviting Santa to come or set up a winter wonderland for customers to post in front of. Everyone wants a picture with a gigantic polar bear so give customers the opportunity to market your business for you by having something fun to take pictures with!

Pick up some props like Santa hats or tinsel garlands and let customers go to town. Make sure to include a hashtag with your company and share, retweet, or regram customers’ photos on social media.