Insights
The Journal
Strategies, insights, and perspectives on private club marketing.
Featured
Industry News & Trends
The Member Acquisition Funnel: From First Tour to First Anniversary
54% of clubs have a waiting list — but a waiting list is a buffer, not a strategy. The disciplined member acquisition funnel from first tour to first anniversary, built on verified GGA, HubSpot, CMAA, and Club Benchmar
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Industry News & Trends
Inside the Rise of New Beach Clubs: 8 Openings to Watch in 2026
Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is being engineered around
Industry News & Trends
A New YouTube Golf Tour Just Bought 27 Million Views of Free Distribution to Four Clubs
Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club marketing this quarter
Industry News & Trends
The Summer Membership Conversion Window: Why May–July Sales Decide Your Year
Membership directors who finish the year on plan treat May through July as a separate operating quarter — with its own playbook,
Industry News & Trends
The Pickleball Backlash: Why Top Clubs Are Quietly Removing Courts
Pickleball reached 56% amenity penetration — but 41% of club leaders now flag it as an overcapacity concern. The strategic case
PCM News
Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important
Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s
Industry News & Trends
What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)
Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pricing, decides who ge
Industry News & Trends
Memorial Day Weekend at America’s Most Exclusive Country Clubs: Programming, Pricing, and What Members Pay For
Memorial Day Weekend compresses 4–6% of annual F&B volume into 72 hours and stress-tests every dues-justification a club has bui
Member Retention & Engagement
Member Satisfaction Surveys Done Right: The Questions That Predict Retention and the Ones That Waste Everyone’s Time
The survey questions that actually predict member churn — and the ones that waste everyone’s time.
Recent
Industry News & Trends
How California Wealth Migration Is Reshaping Montana’s Private Clubs
The largest single migration of concentrated American wealth in a generation is flowing out of California — and a disproportionate share of it is rerouting th
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Industry News & Trends
Summer F&B Strategy: How Private Clubs Are Turning Outdoor Dining…
How private clubs are turning outdoor dining into their most profitable summer program.
The 8x vs. 24x Question: What KSL’s $2.6 Billion Return to Invited…
Ten days after Richard Caring sold Annabel’s at 24 times earnings, Apollo has sold Invited Clubs back to KSL
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Club Marketing & Strategy
A Conversation With Zack Bates, Founder of Private Club Marketing
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with
Club Marketing & Strategy
Private Club Marketing Ideas for May: Summer Kickoff Events, Member…
20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.
Latest
Industry News & Trends
When Capital Buys Culture: The Risk No One Discusses When an Iconic Private Club Gets Acquired
Industry News & Trends
The £1.4 Billion Blueprint: What the Sale of Annabel’s, The Ivy, and Scott’s Reveals About Private Club Brand Value
Wellness & Lifestyle
Padel Is Exploding: A Private Club Operator’s Guide to Courts, Programming, and ROI
Popular
Golf
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Wellness & Lifestyle
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Wellness & Lifestyle
Ski to Summer: How Mountain Clubs Are Eliminating the Off-Season Revenue Gap
April 16, 2026
Wellness & Lifestyle
Padel Is Exploding: A Private Club Operator’s Guide to Courts, Programming, and ROI
April 9, 2026
Membership Growth & Sales
The Wine Club Retention Playbook: What $3.9 Billion in DTC Sales Reveals About Membership Growth
March 31, 2026
Membership & Growth
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Member Retention & Engagement
Member Satisfaction Surveys Done Right: The Questions That Predict Retention and the Ones That Waste Everyone’s Time
May 1, 2026
Industry News & Trends
Marina Revenue Beyond the Slip: How Top Yacht Clubs Are Monetizing the Full Waterfront Experience
April 6, 2026
Industry News & Trends
The New Country Club Member: What Under-45 Families Actually Want From Their Club
April 3, 2026
Operations & Tech
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Club Operations & Technology
The Identity Resolution Playbook: How Clubs Are Turning Anonymous Website Visitors Into Membership Leads
April 15, 2026
Club Operations & Technology
Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations
March 26, 2026
Club Operations & Technology
Data-Driven Club Analytics: Predict Member Behavior & Optimize
February 13, 2026
The Clubhouse Briefing
Weekly insights — strategy, trends, and marketing intelligence.
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