Insights
The Journal
Strategies, insights, and perspectives on private club marketing.
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Industry News & Trends
Where America’s Billionaires Actually Golf: The Private Clubs of the Business Elite
The business elite don’t golf where money talks — they golf where money can’t get you in. Inside the invitation-only clubs that prove status outranks net worth.
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Club Marketing & Strategy
Regatta Season Revenue: How Yacht & Waterfront Clubs Own the Summer Sailing Calendar
The summer sailing calendar isn’t programming — at the most commercially sophisticated waterfront clubs, it’s the primary re
Wellness & Lifestyle
Rosé Season & the Summer Wine Club: Driving DTC and Membership Through Seasonal Releases
Summer is not incidental to winery revenue — for the wineries managing it deliberately, it is the most productive acquisition an
PCM News
Invited Under KSL: What’s Actually Changing for Members in 2026
KSL Capital Partners has agreed to buy Invited Clubs back from Apollo. Beyond the deal economics, here is the member-level read: w
Industry News & Trends
Platinum Clubs of America 2026: How the Designation Works
A peer-elected register, not a paid award: here’s how Platinum Clubs of America selects the nation’s top 300 private clubs for
Industry News & Trends
The Summer Wellness Surge: Longevity Suites & Recovery Revenue for Clubs
Recovery science and longevity programming have become the fastest-compounding category private-club members spend in. Here’s th
Membership Growth & Sales
How Country Club Initiation Fees Really Work in 2026: Equity, Non-Equity & Refundable Deposits
Two clubs can quote the same six-figure fee and offer completely different deals. A plain-English guide to equity vs. non-equity m
Industry News & Trends
The Mid-Year Marketing Audit: 7 Metrics Every Club Board Should Review Before Q3
June is the last practical moment to course-correct before Q3 planning locks in another year of assumptions. Here are the seven fu
Club Profiles
Where the NFL’s Best Golfers Actually Belong: Inside Football’s Private Club Memberships
Tom Brady at Seminole. Tony Romo at Maridoe. Larry Fitzgerald at Whisper Rock. Where the NFL’s most serious golfers actually hol
Recent
Industry News & Trends
Inside the Rise of New Beach Clubs: 8 Openings to Watch in 2026
Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is being engineered around hyper-personalization, wellnes
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Member Retention & Engagement
The Mid-Year Member Survey: What to Ask, What to Skip
The summer survey window is the best moment to course-correct before fall budgets, capital planning, and elect
Industry News & Trends
Summer 2026: 10 Trends Reshaping Private Club Programming
71% of luxury travelers are planning cross-generational trips. Gen X is the primary heir to a $2.4 trillion U.
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Industry News & Trends
What KSL Will Do With Invited Clubs: 5 Predictions From Industry…
Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited
Industry News & Trends
What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)
Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pri
Latest
Industry News & Trends
Memorial Day Weekend at America’s Most Exclusive Country Clubs: Programming, Pricing, and What Members Pay For
Member Retention & Engagement
Member Satisfaction Surveys Done Right: The Questions That Predict Retention and the Ones That Waste Everyone’s Time
Industry News & Trends
Summer F&B Strategy: How Private Clubs Are Turning Outdoor Dining Into Their Most Profitable Program
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Golf
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Wellness & Lifestyle
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Wellness & Lifestyle
Rosé Season & the Summer Wine Club: Driving DTC and Membership Through Seasonal Releases
June 10, 2026
Wellness & Lifestyle
Ski to Summer: How Mountain Clubs Are Eliminating the Off-Season Revenue Gap
April 16, 2026
Wellness & Lifestyle
Padel Is Exploding: A Private Club Operator’s Guide to Courts, Programming, and ROI
April 9, 2026
Membership & Growth
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Club Marketing & Strategy
Regatta Season Revenue: How Yacht & Waterfront Clubs Own the Summer Sailing Calendar
June 11, 2026
Membership Growth & Sales
How Country Club Initiation Fees Really Work in 2026: Equity, Non-Equity & Refundable Deposits
June 3, 2026
Member Retention & Engagement
The Mid-Year Member Survey: What to Ask, What to Skip
May 27, 2026
Operations & Tech
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Club Operations & Technology
The Identity Resolution Playbook: How Clubs Are Turning Anonymous Website Visitors Into Membership Leads
April 15, 2026
Club Operations & Technology
Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations
March 26, 2026
Club Operations & Technology
Data-Driven Club Analytics: Predict Member Behavior & Optimize
February 13, 2026
The Clubhouse Briefing
Weekly insights — strategy, trends, and marketing intelligence.
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