BBC Article: Ever Fancied Joining a Private Members’ Club?

A new breed of fashionable private members clubs are growing in popularity around the world, promising to be more inclusive and diverse than their stuffy older counterparts.

Yet while the newer venues like Soho House, Common House and The Hospital Club certainly have far more youthful millennial memberships, you certainly don't need to have gone to a posh school or university, they still have high joining fees and strict vetting processes.

So how less elitist are they? And what are the benefits of getting your name on the list? Private Club Marketing's CEO Zack Bates spoke with BBC business reporter, Jennifer Ceaser for some exclusive insights.

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Here’s How You Can Help Those Affected by the Napa / Sonoma Fires

You've seen the horrific images, you have friends and loved ones and favorite haunts up north.

And as of Monday morning, Wine Country is in a state of emergency as more than a dozen wildfires are consuming large swaths of Napa, Sonoma, Mendocino, Lake and Yuba counties. It's a time for thoughts and prayers, yes, but more importantly for action: Here's how to help the victims of this Bay Area tragedy.

*We will be updating this article throughout the week as we learn more about ongoing relief and recovery efforts. If you have a tip for how we can help those in need, email [email protected] with the subject line Help for Wine Country.

Bring Crucial Supplies & Volunteer at Shelters

To accommodate the estimated 20,000 evacuees, a number of local landmarks have opened their doors to the growing influx of escapees. Below is a list of shelters, organizations, schools, and businesses we've found that are currently operating as safe spaces; they need able-and-willing volunteers and donations of essential supplies.

  • Veterans Memorial Building and Hall, 1351 Maple Ave. (Santa Rosa), sonomacountry.ca.gov
  • Petaluma Community Center, 320 N. McDowell Blvd. (Petaluma), cityofpetaluma.net
  • Sonoma County Fairgrounds (open for large- and medium-sized livestock and farm animals), access via Gate 7 on Aston Ave. (Sonoma), sonomacountyfiar.com
  • Ramekins Culinary School and Inn, 450 W. Spain St. (Sonoma), remekins.com
  • Sonoma-Marin Fairgrounds (open to accommodate small livestock and other farm animals, access via Gate 4 on 175 Fairgrounds Dr (Petaluma), sonoma-maringfair.org
  • Crosswalk Church (currently at-capacity and in need of aid), 2590 1st St. (Napa), crosswalknapa.org
  • Napa Valley College Gym, 2277 Napa Vallejo Hwy. (Napa), napavalley.edu
Update: SF's Love on Haight is giving away free clothing to fire victims; they will also be taking donations through out the day.

Update: Marin County has opened a temporary shelter for evacuees. Donations needed include clothes for older children and adults, blankets, new pillows, new underwear for all ages, packaged prepared food, baby formula. Drop off behind exhibit hall;10 Avenue of the Flags, San Rafael.

Marin shelter: 10 Avenue of the Flags, San Rafael, CA

Donate to the Bay Area Red Cross and Local Food Banks

In the ensuing days, the Bay Area's Red Cross affiliates will be busy lending their might to ongoing relief efforts for the affected counties. Donations of any kind—be it large or small, monetary or otherwise—will be greatly appreciated; blood drives, too, are likely to be scheduled, so we'll keep you updated; redcross.org

The Red Cross has exhausted its volunteer networks in the Bay Area and is currently seeking additional volunteers, according to the City of Santa Rosa Facebook page. Those willing to help with check-in and supply distribution are encouraged to call (707-543-4542) or go in person to Elsie Allen High School (599 Bellevue Ave, Santa Rosa) or Cook Middle School (2480 Sebastopol Rd., Santa Rosa).

Purge your pantry for the cause:

Donate to the Humane Societies and SPCA

Natural disasters of this magnitude affect more than human lives. Donate your time—and extra bags of dog and cat food—to the North Bay branches of the Human Society and SPCA as they go about the tough work of accommodating new shelter animals.

Lend a Hand (or Home-Cooked Meal) to the Fire Stations

Countless men and woman serving on the front lines are in need of sustenance and miscellaneous supplies. Be sure to call the appropriate non-emergency numbers to get a grasp on what they may need.

The London-based Hospital Club to open Los Angeles outpost in 2018

Los Angeles will soon be home to the first American outpost of the London-based Hospital Club, a private social club aimed at arts-focused creative professionals.

The new venture, designed by HKS architects, would establish a hotspot for artists and creative entrepreneurs in Los Angeles’s Hollywood neighborhood by taking over the existing Redbury Hotel at the intersection of Hollywood Boulevard and Vine Street. That building, located across from the historic Capitol Records building, will be renovated to contain a slew of performance and shared office and studio spaces, as well as hotel rooms.

The new complex dubbed h. Club LA, will house facilities for film screenings, musical performances, exhibitions, among other types of cultural programs. It will also provide up to 36 bedrooms for use by the public. Hotel guests will become temporary members during their stay and will have access to the member facilities. The club will also offer a slate of member-accessible amenities, like a rooftop patio and restaurant, co-working spaces, gym, and music studio.

In recent years, Hollywood has exploded with a large crop of housing, office, and mixed-use developments, including an office tower currently under construction by Gensler, called the Icon. Los Angeles-based LARGE Architecture is also working on a midcentury modern style-inspired mixed-use residential tower in the neighborhood. The area also hosts a growing contingent of technology-related companies including headquarters facilities for Netflix, CNN, and Live Nation. With its Hollywood outpost, Hospital Club owners are betting the growing creative industries in the area will be a boon to business. Sue Walter, chief executive of Hospital Club, told the Los Angeles Times, “Big names are moving into the area. I have been astonished by the level of development. It’s like it’s on the cusp of something exciting that is about to explode and we want to be part of that.”

The club, which offers half-price memberships to individuals who are under the age of 30, is scheduled to open in 2018.

Source: https://archpaper.com/2017/02/hospital-club-los-angeles-outpost/

Golf Snapchat Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Snapchat, we at Private Club Marketing have curated a list of accounts you should be following.

With golf looking for more ways to attract a younger demographic Snapchat's platform is perfect for getting your message out to the loyal young followers of your club and course.

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Inside Spring Place, New York City’s Hottest Private Members’ Club

The owners of Spring Place hope jet-setting creative professionals will seek it out to host meetings with clients—and cavort with other jet-setting creative professionals.

On a recent afternoon at Spring Place, the new members-only club in Manhattan’s Tribeca neighborhood, the atmosphere was so hush-hush that even directions to the bathroom were whispered.

In the reception area, one prospective member strained to hear her tour guide assure her that “everything is steeped in the arts” at Spring Place, a playground for the creative class that doubles as a workspace.

To be sure, a number of immaculately dressed creative types were working—huddled together in private, sun-soaked conference rooms or hunched over Macbooks in a large communal space outfitted with midcentury furniture—which partially explained the library voices.

Continue Reading: https://privateclubmarketing.com/77ap

Jet-Setters-Only, Please: Inside the New Private Club That Aims to Unset Soho House

With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships.

On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming alive before its official opening this week.

All over the fifth and sixth floors, well-dressed creative types laboriously banged away at their laptops and huddled in important-looking gaggles discussing the sort of things creative types spitball about. The place had the energy of a beehive designed by Philippe Starck, with the low murmur of efficiency as the only background noise.

Sprawling across three floors of the Spring Studios building—home to New York Fashion Week, Tribeca Film Festival, and the Independent Art Fair—Spring Place is a new(ish) breed of workspace and clubhouse. Think Soho House meets Neuehouse, a playground for jet-setters to get some work done while they also fraternize with their cohort in the comfort of their own exclusive grotto. Some floors are for serene study and chin-stroking, other floors are for schmoozing and air-kissing.

Continue Reading at W Magazine

Why Harvard shouldn’t push its all-male final clubs to go co-ed

For the members of Harvard’s super-elite “final clubs,” perhaps nothing produces a more immediate shiver of Not Our Kind of Thing than comparison to fraternities of the Greek system, with their herds of suburban business majors and their abundance of chapters popping up at every benighted State U and third-rate Catholic college. In a sense, fraternities are the very opposite of what a final club represents, which is, first and foremost, a sui generis association with the single greatest university in the history of the world.

Yet most of Harvard’s all-male final clubs began as Greek letter societies, adopting their unique characteristics only after the university banned fraternities in the 1850s. These clubs emerged as a response to the aspects of higher education that young men found feminizing: the enforced chastity, study, prayer and self-discipline. And they’ve been fulfilling their mission to vex college administrators and delight male students ever since.

Just as frat row presents a constant, low-grade headache — and an occasional five-alarm migraine — to presidents of lesser universities, so have the final clubs been a source of increasing irritation to the Harvard administration. A recent, radioactive report by the university’s Task Force on the Prevention of Sexual Assault revealed a familiar constellation of problems: The clubs dominate the social scene and are locations of binge drinking; their members throw parties with sexually offensive themes and compete with one another for sexual conquests. Most gravely, they were identified as sites of sexual assault.

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Go Inside Private Clubs Around the World

Founded in 1963 by Mark Birley and named for his then wife, Annabel’s has been one of the world’s most exclusive private nightclubs ever since. Its posh Mayfair bar and restaurant was originally designed by Birley and decorator Nina Campbell, and later updated by Birley’s daughter, India Jane. Frank Sinatra was one of the first to join, and the club has hosted royalty (actual and Hollywood) ever since, drawing the likes of Prince William, Lady Gaga, and Mick Jagger. annabels.co.uk

Founded in 1963 by Mark Birley and named for his then wife, Annabel’s has been one of the world’s most exclusive private nightclubs ever since. Its posh Mayfair bar and restaurant was originally designed by Birley and decorator Nina Campbell, and later updated by Birley’s daughter, India Jane. Frank Sinatra was one of the first to join, and the club has hosted royalty (actual and Hollywood) ever since, drawing the likes of Prince William, Lady Gaga, and Mick Jagger. annabels.co.uk

Dark and secretive, Silencio is everything you would expect from a members-only club created by David Lynch. The director teamed with designer Raphael Navot, French firm Enia Architectes, and lighting designer Thierry Dreyfus on the Paris space, which includes a stage and dance floor, a screening room, a forestlike smoking area, a gilded bar and lounge, and more. Members enjoy exclusive access and performances before midnight, and the club is open to nonmembers—who can make it past the choosy bouncers—after the stroke of 12. silencio-club.com

Owner Alan Linn opened Norwood as a hub for New York City’s creative talents. The Chelsea building, which dates from 1845, has been a private residence, the Shelter for Respectable Girls, and a funeral home. Linn worked with Simon Costin—who creates the backdrops for the Alexander McQueen runway shows—and Robert Greene to develop the interiors, which feature 13 fireplaces, blue-chip art, and custom furniture. Amenities including a restaurant, walled garden, top-floor terrace, and three bars draw hip visitors; actresses Allison Williams, Amanda Seyfried, and Emily Blunt have been spotted there. norwoodclub.com

The place to see and be seen for actors, studio execs, and other boldface names in Los Angeles, Soho House West Hollywood occupies the top two floors of a 14-story building on Sunset Boulevard. The Soho House design team gave their traditional British club aesthetic a relaxed California twist, using a muted palette, unpolished chevron floors, and floor-to-ceiling windows. AD100 designer Waldo Fernandez also contributed to the project. Olive trees hung with wicker lanterns create an illuminated canopy over diners in the rooftop restaurant, which offers views of the surrounding city. sohohousewh.com

The opulent and eclectic Kee Club has been a popular Hong Kong destination since it opened in 2001—for both its sumptuous design and its dim sum lunches (Gwyneth Paltrow is a fan). Located in the Central district, the space includes salons richly appointed in red, green, gold, and blue, a 1950s-inspired library, a moody bar, and a dining room with walls layered with fine art and artifacts. The club frequently hosts art exhibitions, runway presentations, and trunk shows. keeclub.com

Ken Fulk brings his exuberant eye to the design of San Francisco’s the Battery. The private club was opened last year by Michael and Xochi Birch, founders of the social network Bebo, which sold to AOL in 2008 for $850 million. The five-level, 58,000-square-foot club features several bars, 717b restaurant, a spa and gym, 14 hotel rooms, and a luxurious penthouse suite complete with Viking appliances and a terrace with views of the Bay Bridge. For a taste of life at the Battery, nonmembers are welcome to book hotel rooms and enjoy the club during their stay. thebatterysf.com

If you’re looking for New York City’s power players, check Core: Club, a favorite of executives and moguls like producer Harvey Weinstein, C. Wonder founder J. Christopher Burch, and agent Ari Emanuel. The location includes amenities such as a gym, spa, Paul Labrecque hair salon, bar, restaurant, and extensive cultural programing. The stylish surroundings, designed by Span Architecture, are accented by an impressive art collection, with works by Andy Warhol, Kenny Scharf, Jonathan Yeo, Sean Landers, and Yi Chen. thecoreclub.com

House of St. Barnabas in London’s Soho neighborhood is not your average members club. For starters, it operates as a nonprofit, with membership fees going to the in-house Employment Academy, which provides job training to the homeless. Plus, the membership is anything but stuffy: Founders include fashion photographer Rankin, musician Jarvis Cocker, and actor Brian Cox. The house itself is a historic Georgian building with spectacular architectural details that are highlighted by Grainne Weber’s vibrant interiors. hosb.org.uk

Located on the 51st floor of the Roppongi Hills Mori Tower, the Roppongi Hills Club boasts panoramic views of Tokyo. The sleek, urban space was designed by Sir Terence Conran’s firm Conran & Partners and includes seven restaurants and two bars, plus spaces for private dining, meetings, and events. roppongihillsclub.com

Residence is set in a restored Georgian townhouse on St. Stephen’s Green in Dublin. The club offers elegant meeting rooms, a piano bar, a nightclub, casual outdoor dining, and an award-winning restaurant with food sourced from chef Graham Neville’s own garden. Member events range from golf outings and barbecues to [email protected], a speaker series featuring industry leaders. residence.ie

Buenos Aires’s chic Palermo neighborhood is home to the Clubhouse, a social club with enviable cultural offerings. Designer Jon Padgett and cofounder Parker Stanberry converted a four-story house to include three guest suites (available to nonmembers), a lounge, a terrace with an outdoor fireplace, and two bars. The pièce de résistance is the pool garden, which is shaded by high, ivy-covered walls. Members can take advantage of art exhibitions, private dinners, and film screenings. clubhouseba.com

Florida: Not Exactly Fifty Shades of Gray

If you think Florida is the land of more than fifty shades of gray, think again!

A recent article in the Tampa Bay Times reports St. Petersburg as the #1 draw for millennials in Florida with Tampa nipping at its heels as the #3 most attractive market for ages 20-34. It appears that millennials (your basic under 40 crowd) are invading Florida.

Since 2010, St. Petersburg's millennial population has increased 6 percent. Tampa, due partly to the University of South Florida, boasted a 7 percent increase in millennials; that demographic now accounts for 24 percent of its residents.

Curious as to how these statistics have had an effect on private clubs, Private Club Marketing checked in with a few clubs in the St. Petersburg/Tampa Bay area. Here are our findings:

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