09 Sep
News, Private Club Marketing Press Releases

Manhattan’s Private Clubs Offer a New Social Lifeline to Remote Workers

Members-only clubs are popping up across Manhattan, providing an alternative social hub and workspace as New Yorkers are spending less time in the office.

More than a dozen membership clubs have opened in the borough since 2003, including at least nine within the past three years, according to Zack Bates, chief executive of consulting company Private Club Marketing. Most charge $5,000 or less in annual dues, plus a smaller sign-up fee, though those at the top end can charge considerably more. Aman New York, a private club affiliated with the luxury hotel on Fifth Avenue that is opening in August, requires a $100,000 initiation fee and yearly dues of $15,000.

Read the entire article at WSJ: https://www.wsj.com/articles/manhattans-private-clubs-offer-a-new-social-lifeline-to-remote-workers-11658232001

Don't have a WSJ subscription? Fill out the form below to have PDF version emailed to you

24 Jun
News, Private Club Marketing Press Releases

The Private Club Is Making a Comeback. Rich Millennials and Remote Workers Have Found Their Hangout.

Recently featured in Barron's – A recent report said that 34% of members saw their clubs as more important since before the pandemic, mostly due to maintaining friendships. Roughly 73% of members use clubs to connect with friends.

“Private clubs offer a much more convenient and intimate option to meet friends, clients, or family,” Zack Bates, CEO of Private Club Marketing, a marketing consultancy firm that works with member-based clubs, said late last year. “These clubs can communicate directly with individual members on a much more personal level than, say, a public restaurant or bar.”

Read the full article at Barron's PENTA: Click Here

 

14 Sep
events, News

Doral Fashion Weekend

Join us this November 12-14 at the 4th Annual DORAL FASHION WEEKEND at Trump National Doral, Miami. Treat yourself to a weekend of luxury while playing your favorite sport with some of your favorite brands. Highlighting the industry’s most innovative apparel, accessories, equipment, and wellness products. Fashion Weekend is the ultimate experience for those who love to have a good time and learn about the latest and greatest in golf and tennis! Days are filled with tennis and golf, and evenings are all about socializing and first-class hospitality. The fun-filled itineraries focus on Golf or Tennis and are polished off with generous gifting of limited edition apparel & gear. 

RSVP through the link in my bio and use code ‘BATES’ to receive a complimentary weekend duffle (valued at $300) when checking in at the event.

Golf Experience

Bed

Accommodations

Exciting days of golf require a comfortable and good night’s sleep. Enjoy a 2-night stay in Trump National Doral Miami's luxurious guest rooms.

Golf Flag

Golf

  1. First Round on Saturday featuring unique on-course experiences by leading golf brands
  2. Competitive Round on Sunday with all of your new friends
  3. Swag designed to spruce up your golf wardrobe

Fine Dining

Food and Entertainment

  • Friday Welcome Reception & Dinner
  • Daily Breakfast and Lunch
  • Saturday Happy Hour
  • Saturday Evening Dinner Party at the Rick Smith Golf Performance Center
  • Sunday Announcement of Winners of Competitive Round of Golf

Tennis & Spa Experience

Bed

Accommodations

2-Night room accommodations at Trump National Doral Miami's impeccably designed and exquisitely appointed guest rooms

Tennis

Tennis

  • Tournament Play
  • Instruction from world renown Tennis Instructors
  • All levels Tennis Clinics designed by the pros for the pros Spa

yoga

Spa

  • Daily Guided Meditation & Sunrise Yoga
  • Access to Spa Facilities for your entire stay

Fine Dining

Food and Entertainment

  • Friday Welcome Reception & Dinner
  • Daily Breakfast and Lunch
  • Saturday Happy Hour
  • Saturday Evening Dinner Party at the Rick Smith Golf Performance Center

Send Me Additional Information

19 Aug
News, Thought Leadership Discussions

Thought Leadership Discussion with Austin Johnston of AKJOHNSTON Group

Private Club Marketing and AKJOHNSTON have partnered to talk through how clubs can bring people together, social distancing style; through out of the box event ideas.

AKJOHNSTON has worked with some of the most exclusive clubs like Shady Canyon Golf Club, Pelican Hill and many others to execute one of a kind member events. 

Join us for our Thought Leadership Discussion: ‘Driving Member Usage and Creating Memorable Member Events In The COVID19 Era', with Austin to hear his expert opinions on how to provide activities for your members and guests so the season can still be enjoyed, but in a healthy and safe manner as well as ideas on how to prepare now for the holiday season.

 

Register to View and Listen to our Discussion with AKJ

02 Nov
Export, Millennials, social clubs

BBC Article: Ever Fancied Joining a Private Members’ Club?

A new breed of fashionable private members clubs are growing in popularity around the world, promising to be more inclusive and diverse than their stuffy older counterparts.

Yet while the newer venues like Soho House, Common House and The Hospital Club certainly have far more youthful millennial memberships, you certainly don't need to have gone to a posh school or university, they still have high joining fees and strict vetting processes.

So how less elitist are they? And what are the benefits of getting your name on the list? Private Club Marketing's CEO Zack Bates spoke with BBC business reporter, Jennifer Ceaser for some exclusive insights.

Continue reading

10 Oct
Export, News, Partner News

Here’s How You Can Help Those Affected by the Napa / Sonoma Fires

You've seen the horrific images, you have friends and loved ones and favorite haunts up north.

And as of Monday morning, Wine Country is in a state of emergency as more than a dozen wildfires are consuming large swaths of Napa, Sonoma, Mendocino, Lake and Yuba counties. It's a time for thoughts and prayers, yes, but more importantly for action: Here's how to help the victims of this Bay Area tragedy.

*We will be updating this article throughout the week as we learn more about ongoing relief and recovery efforts. If you have a tip for how we can help those in need, email info@privateclubmarketing.com with the subject line Help for Wine Country.

Bring Crucial Supplies & Volunteer at Shelters

To accommodate the estimated 20,000 evacuees, a number of local landmarks have opened their doors to the growing influx of escapees. Below is a list of shelters, organizations, schools, and businesses we've found that are currently operating as safe spaces; they need able-and-willing volunteers and donations of essential supplies.

  • Veterans Memorial Building and Hall, 1351 Maple Ave. (Santa Rosa), sonomacountry.ca.gov
  • Petaluma Community Center, 320 N. McDowell Blvd. (Petaluma), cityofpetaluma.net
  • Sonoma County Fairgrounds (open for large- and medium-sized livestock and farm animals), access via Gate 7 on Aston Ave. (Sonoma), sonomacountyfiar.com
  • Ramekins Culinary School and Inn, 450 W. Spain St. (Sonoma), remekins.com
  • Sonoma-Marin Fairgrounds (open to accommodate small livestock and other farm animals, access via Gate 4 on 175 Fairgrounds Dr (Petaluma), sonoma-maringfair.org
  • Crosswalk Church (currently at-capacity and in need of aid), 2590 1st St. (Napa), crosswalknapa.org
  • Napa Valley College Gym, 2277 Napa Vallejo Hwy. (Napa), napavalley.edu
Update: SF's Love on Haight is giving away free clothing to fire victims; they will also be taking donations through out the day.

Update: Marin County has opened a temporary shelter for evacuees. Donations needed include clothes for older children and adults, blankets, new pillows, new underwear for all ages, packaged prepared food, baby formula. Drop off behind exhibit hall;10 Avenue of the Flags, San Rafael.

Marin shelter: 10 Avenue of the Flags, San Rafael, CA

Donate to the Bay Area Red Cross and Local Food Banks

In the ensuing days, the Bay Area's Red Cross affiliates will be busy lending their might to ongoing relief efforts for the affected counties. Donations of any kind—be it large or small, monetary or otherwise—will be greatly appreciated; blood drives, too, are likely to be scheduled, so we'll keep you updated; redcross.org

The Red Cross has exhausted its volunteer networks in the Bay Area and is currently seeking additional volunteers, according to the City of Santa Rosa Facebook page. Those willing to help with check-in and supply distribution are encouraged to call (707-543-4542) or go in person to Elsie Allen High School (599 Bellevue Ave, Santa Rosa) or Cook Middle School (2480 Sebastopol Rd., Santa Rosa).

Purge your pantry for the cause:

Donate to the Humane Societies and SPCA

Natural disasters of this magnitude affect more than human lives. Donate your time—and extra bags of dog and cat food—to the North Bay branches of the Human Society and SPCA as they go about the tough work of accommodating new shelter animals.

Lend a Hand (or Home-Cooked Meal) to the Fire Stations

Countless men and woman serving on the front lines are in need of sustenance and miscellaneous supplies. Be sure to call the appropriate non-emergency numbers to get a grasp on what they may need.

06 Feb
Export, News, social clubs

The London-based Hospital Club to open Los Angeles outpost in 2018

Los Angeles will soon be home to the first American outpost of the London-based Hospital Club, a private social club aimed at arts-focused creative professionals.

The new venture, designed by HKS architects, would establish a hotspot for artists and creative entrepreneurs in Los Angeles’s Hollywood neighborhood by taking over the existing Redbury Hotel at the intersection of Hollywood Boulevard and Vine Street. That building, located across from the historic Capitol Records building, will be renovated to contain a slew of performance and shared office and studio spaces, as well as hotel rooms.

The new complex dubbed h. Club LA, will house facilities for film screenings, musical performances, exhibitions, among other types of cultural programs. It will also provide up to 36 bedrooms for use by the public. Hotel guests will become temporary members during their stay and will have access to the member facilities. The club will also offer a slate of member-accessible amenities, like a rooftop patio and restaurant, co-working spaces, gym, and music studio.

In recent years, Hollywood has exploded with a large crop of housing, office, and mixed-use developments, including an office tower currently under construction by Gensler, called the Icon. Los Angeles-based LARGE Architecture is also working on a midcentury modern style-inspired mixed-use residential tower in the neighborhood. The area also hosts a growing contingent of technology-related companies including headquarters facilities for Netflix, CNN, and Live Nation. With its Hollywood outpost, Hospital Club owners are betting the growing creative industries in the area will be a boon to business. Sue Walter, chief executive of Hospital Club, told the Los Angeles Times, “Big names are moving into the area. I have been astonished by the level of development. It’s like it’s on the cusp of something exciting that is about to explode and we want to be part of that.”

The club, which offers half-price memberships to individuals who are under the age of 30, is scheduled to open in 2018.

Source: https://archpaper.com/2017/02/hospital-club-los-angeles-outpost/

29 Nov
Export, News

Golf Snapchat Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Snapchat, we at Private Club Marketing have curated a list of accounts you should be following.

With golf looking for more ways to attract a younger demographic Snapchat's platform is perfect for getting your message out to the loyal young followers of your club and course.

Continue reading

05 Jul
Export, social clubs

Inside Spring Place, New York City’s Hottest Private Members’ Club

The owners of Spring Place hope jet-setting creative professionals will seek it out to host meetings with clients—and cavort with other jet-setting creative professionals.

On a recent afternoon at Spring Place, the new members-only club in Manhattan’s Tribeca neighborhood, the atmosphere was so hush-hush that even directions to the bathroom were whispered.

In the reception area, one prospective member strained to hear her tour guide assure her that “everything is steeped in the arts” at Spring Place, a playground for the creative class that doubles as a workspace.

To be sure, a number of immaculately dressed creative types were working—huddled together in private, sun-soaked conference rooms or hunched over Macbooks in a large communal space outfitted with midcentury furniture—which partially explained the library voices.

Continue Reading: https://privateclubmarketing.com/77ap

03 Jun
Export, social clubs

Jet-Setters-Only, Please: Inside the New Private Club That Aims to Unset Soho House

With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships.

On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming alive before its official opening this week.

All over the fifth and sixth floors, well-dressed creative types laboriously banged away at their laptops and huddled in important-looking gaggles discussing the sort of things creative types spitball about. The place had the energy of a beehive designed by Philippe Starck, with the low murmur of efficiency as the only background noise.

Sprawling across three floors of the Spring Studios building—home to New York Fashion Week, Tribeca Film Festival, and the Independent Art Fair—Spring Place is a new(ish) breed of workspace and clubhouse. Think Soho House meets Neuehouse, a playground for jet-setters to get some work done while they also fraternize with their cohort in the comfort of their own exclusive grotto. Some floors are for serene study and chin-stroking, other floors are for schmoozing and air-kissing.

Continue Reading at W Magazine

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