A new breed of fashionable private members clubs are growing in popularity around the world, promising to be more inclusive and diverse than their stuffy older counterparts.
Yet while the newer venues like Soho House, Common House and The Hospital Club certainly have far more youthful millennial memberships, you certainly don’t need to have gone to a posh school or university, they still have high joining fees and strict vetting processes.
So how less elitist are they? And what are the benefits of getting your name on the list? Private Club Marketing’s CEO Zack Bates spoke with BBC business reporter, Jennifer Ceaser for some exclusive insights.
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