The Membership Council
A professional community for membership directors, marketing leaders, and general managers at private clubs, luxury resorts, and HNW-focused hospitality brands.
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Member Benefits
Everything You Need to Lead
The Membership Council gives club professionals the resources, connections, and visibility that used to require decades of tenure or a Rolodex built from scratch.
Monthly Marketing Playbooks
Seasonal campaign templates, retention tactics, onboarding sequences, and content calendars designed for private clubs — ready to execute.
Peer Roundtables & Interviews
Monthly conversations with GMs, membership directors, and industry leaders. Real talk about what's working, what's not, and what's next.
Instagram Engagement Group
An exclusive group of membership and marketing directors supporting each other's content with authentic, professional engagement to boost reach and visibility.
Industry Benchmarking
Anonymous, aggregated data from clubs nationwide — average dues, attrition rates, waitlist sizes, marketing spend, and staffing ratios so you know where you stand.
Job Board & Career Tools
Exclusive access to private club job listings nationwide, plus direct referrals from PCM's network when our partner clubs and luxury properties are hiring.
Professional Credential
Add membership in a vetted community of HNW-focused professionals to your résumé. Signal to hiring clubs and luxury brands that you operate at a higher level.
Exclusive Member Benefit
Private Club Instagram Engagement Group
You've joined an exclusive group of membership and marketing directors managing Instagram for private clubs nationwide.
When a member shares a post, the group rallies — commenting from their club's account with authentic, professional, peer-to-peer engagement. The algorithm rewards it. Your reach expands. Your club looks connected.
Drop your link when you publish. Engage within 24 hours. That's it.
Resource Library
In the Library Today
Every playbook below is written, published, and available to Professional members the moment you join — not a roadmap.
The Admission Standard
How to build an admission standard a committee can defend — checkable criteria, sponsor letters with weight, and the membership classes above and below the gate.
Admissions
The Inquiry-to-Deposit System
Response standards, the intake call, a choreographed tour, and the six-step follow-up ladder that runs from first inquiry to paid deposit.
Conversion
The Member-Guest Pipeline
An eight-week framework for turning your signature event into applications, without the guests ever feeling prospected.
Events
The Instagram Content Calendar
Thirty days of assigned posts, caption templates, reel concepts, and the member-consent rules private clubs actually need.
Social Media
The Member Retention Audit
A forty-point diagnostic across onboarding, engagement, at-risk signals, and exit — with scoring and an intervention sequence.
Retention
The Spring Membership Drive Playbook
A five-week campaign framework with the full email sequence, referral mechanics, event concepts, and the numbers to report afterwards.
Campaign Template6 playbooks available now · new editions added monthly
Membership
Choose Your Level
Both tiers include access to the community. Professional members get the full toolkit.
Community
- The Journal — monthly articles & insights
- Job board access — nationwide club listings
- One marketing playbook per quarter
- Community announcements & event invitations
- Member directory listing
Professional
- Everything in Community
- Monthly marketing playbooks & templates
- Instagram Engagement Group access
- Peer roundtables & expert interviews
- Industry benchmarking data
- Direct career referrals from PCM's 17,000+ network
- Professional credential for your résumé
- Priority access to consulting & ClubPulse tools
Get Started
Apply to The Membership Council
Tell us about yourself and your club. We review every application to keep the community focused and valuable.