Creative Services
Private Club Social Media
Instagram-first social media management for private clubs — content production, calendar, community management, UGC rights, and monthly reporting tied to membership outcomes.
Start a Project“Social is where prospective members watch a club before they ever inquire. The feed isn’t about chasing engagement — it’s about showing the right people what life inside the club actually looks like, then letting them come to you.”
A Complete Social Program
We run social as a managed service — strategy, calendar, photography and reels production, scheduling, community management, member-content rights, and monthly reporting — or as a strategy-and-template handoff to your in-house team.
Strategy & Calendar
Audience definition, platform mix, content pillars, posting cadence, and the 12-month editorial calendar that anchors the social program.
Content Production
Monthly on-property content shoots — static, reels, carousels, BTS — produced to brand standard and edited for each platform.
Scheduling & Posting
Native scheduling across Instagram, Facebook, LinkedIn, and (where applicable) TikTok — with copy, hashtags, and tagging managed end-to-end.
Community Management
DMs, comments, mentions, and member-tagged content monitored and responded to within agreed SLAs — protecting the brand voice in every interaction.
UGC Rights & Workflow
Member-generated content rights releases, approval workflows, and reposting standards — turning members into the club’s most credible content engine.
Monthly Reporting
Reach, engagement, follower growth, top content, and the metrics that matter — tied to membership inquiries, tour requests, and event attendance.
Ready to upgrade your social program?
Schedule a complimentary social audit and consultation.
Start a ProjectOur Social Process
Strategy & Audit
Current account audit, competitor benchmark, audience analysis, and content pillar workshop — output is the program strategy and 90-day calendar.
Production & Posting
Monthly content shoot, reel and carousel edits, copywriting, scheduling, and publishing — managed across every active platform.
Engage & Report
Daily community management, monthly performance review, quarterly strategy refresh — tied to the membership and event calendar.
Reported ROI
Where private clubs see social ROI
Self-reported gains across PCM clients within 12 months of launching managed social. Engagement compounds; membership attribution lags 6–9 months.
PCM client survey, social-managed cohorts, 12-month windows. Tour attribution measured via UTM and inquiry-form source.
Social That Drives Membership
A managed-service social program — Instagram and Facebook, monthly shoots, daily community management, monthly reporting.
Long-form playbooks for club social media
Subscriber-only playbooks and field guides for club social programs. Subscribe once and unlock every PCM long-form post.
Trusted by Leading Private Clubs
Start Your Social Program
Tell us about your current social presence, the platforms you’re on (or want to be), and your audience. We’ll schedule a consultation.
Let's Talk
Ready to elevate your club?
Schedule a complimentary consultation to discuss your club's goals.
Get in Touch