7 Creative Golf Marketing Ideas to Make Your Club Stand Out

Everywhere we turn lately, we come across tips for how to execute creative golf marketing ideas this year. So we’ve collected a short list of our favorite tips.

Here are seven ideas for giving your marketing efforts a boost:

1. Ask your Members how to reach out. When is the last time you actually asked your members about how they’d like to interact with your club? There’s really no excuse when you can run instant polls on your Facebook page or club website.

2. Triggered emails. Do you send members an email that makes additional offers after they’ve made a reservation or tee-time on your website? If not, you’re missing a great opportunity to keep your name in front of a member who’s planning to visit the club. Private Club Marketing can assist you with setting this up with your existing website/email platform.

3. Text marketing. Find out what members want by texting them a question. Then, send them a coupon for a discount on that item. This one’s particularly useful for those Gen-X and -Y customers, many of whom don’t seem to use email anymore.

4. What your competition isn’t doing. Analyze what creative golf marketing methods your competitors are using, and look for the holes. Be somewhere they’re not — maybe on the local chamber of commerce, Instagram or even bringing back the printed club newsletter.

5. Don’t just network — host an event. Hosting an event is a powerful way to get known by a lot of people at once. Why? Everybody comes over to thank the host.

6. Referral rewards. This one’s an oldie but goodie that’s still around because it works. Let members know you’ll reward them if they send you a prospective member, and turn your members into your marketing team on the cheap.

7. Simplify. Remember that too many marketing messages confuse members, especially as you spread them across various marketing channels. Try to pare down to three choices in all aspects of your marketing, from how many fonts you use to how many times you follow up.

Tips for Creating a Successful Private Club Membership Marketing Plan

Want to realize membership strategies to market your private club more effectively? Here are a few tips for creating a successful membership marketing plan

Why would I need a membership marketing plan?

Whether you run a small, single club, a medium sized one, or a large management company, whether your club is newly founded or well-tried, there are certain daily challenges that you, as a club marketer, must inevitably face. These include driving member referrals, satisfying member demands, and achieving business goals. Such business goals should not come into being randomly or just by gut feelings. Rather, your marketing plan should be the basis of your corporate agitation. The process you should follow, in creating your marketing strategy, will be outlined for you in this article.

Make sure your membership marketing plan doesn’t become a monster, but rather is constructive and focused on the most important elements. There is no point in investing hours and hours of work into a plan just to disregard it in the end. In order to achieve your personal business goals, the membership marketing plan you devise should be something you can use in your daily operations. There are several things you should pay attention to when composing it. This means that full concentration and sufficient time are required when you sit down to devise this plan. However, the act of creating the plan alone is of course not sufficient. Your membership marketing plan should at the very least be updated regularly (say once a year) and be coherent with the general business strategy. This brief article should give you a rough understanding of how to create a private club membership marketing plan, and eventually serve you as a tool to sustain your position within the harshly competitive private club business.

Preconditions for a membership marketing plan

In order to determine precise marketing goals, you should already have formulated a clear business strategy. To do so, it is important to observe your club from a bird’s-eye view and to ask yourself the following questions:

  • Who are our members and target audiences?
  • Why should prospective members join out club verse our competitors? What advantages do we offer our members?
  • Who are our competitors?
  • What are we specialized in? How are we differentiating ourselves from our competitors? In which departments and amenities are we better?
  • What are our products and services – and for which of them did we receive positive or negative feedback?
  • What are some weaknesses of our club?
  • What is our philosophy / our vision?

You should have convincing answers at hand for these questions. Only then can you begin drafting precise goals for your marketing strategy, defining concrete demands to be achieved over a specific period. Those goals must be formulated in such a way that they are verifiable and controllable. Maybe you want to increase membership inquiries from your website by 5%, or you want to strengthen your presence on social networks. By choosing specific targets, you can later measure your performance. Do not forget to define and include budgets for marketing measures into your calculation. In the end, it’s all about making those measures worthwhile for you and your club.

Create specific marketing measures

You have taken an important first step by doing a SWOT (strengths, weaknesses, opportunities, and threats) analysis as well as defining a business strategy. By now, you are getting ready to actually start working on your membership marketing plan. That includes developing certain measures for the following categories – the so-called four P’s.

  • Product
  • Price
  • Promotion
  • Place

It is highly recommended that you do some sort of brainstorming with different managers from respective departments of your club. Hear everyone’s opinion, let them speak, and be open and even eager for new ideas. Afterward, you can – either on your own or with your team – make a cost-benefit analysis of the various ideas. Those measures that show great promise for your budget can then be included in your membership marketing plan. Concrete examples of frequently used elements could be:

  • Club logo / business cards
  • Direct mailing / Club Newsletter
  • Presence on social networks
  • Online Advertisements

Concrete measures must be formulated precisely and be achievable within a certain time frame. Do not hesitate to be ambitious here, but do stay down-to-earth. Often, multiple small steps are necessary if one wants to achieve a single, bigger goal. Always keep your target audience in mind and set up a logical agenda, coherent with your business strategy. Share your membership marketing plan with all of your employees, letting them know that they are a part of this plan and have contributed to its development.

This process also has the advantage of giving different departments the chance to better understand the work of their colleagues, as they search to include everyone into a general business strategy.

Performance review

Your membership marketing plan should be your guide into the future. As such, you should constantly challenge the goals determined within. In the fast-shifting club business, a correct analysis of the situation and the related goals one day can be outdated and irrelevant overnight. Internal changes can have an impact on a club and its marketing efforts, of course, but so can shifts in the social, political and economic environment your club is attached to. Keeping your plan up to date doesn’t mean that you need to hire economic and political experts, but you should pay attention to external events and be ready to adapt when necessary.

A performance review offers valuable clues as to the effectiveness and profitability of your business strategies and marketing efforts.

Somewhere between the constant optimization and adjustment of your strategies and the necessary patience to let your ideas come into being, you might find the secret to an effective membership marketing plan. Control your success regularly by looking at numbers and stats, as well as by organizing team meetings. It is the only way to ensure that you achieve the goals as you’ve set them out in your membership marketing plan.

Final words

A membership marketing plan supports you and your club in different ways. Not only does it help you gain new prospects and turn one-time guests into new members, it also helps you embed unclear and indefinite business goals into concrete frameworks, and eventually to implement them with well thought out measures.

As a first step, it is important to develop and formulate a general business strategy, essential for your club to position itself properly. In due course, you and some handpicked coworkers should also determine some clear business objectives, from which you can deduce certain marketing measures.

From there, things get more elaborate as you have to put your – to this point still purely theoretical – membership marketing plan into practice. From here you need to be patient, as well as vigilant of how your strategies will fit your day in, day out work processes. Ideally, you want to create an action plan for and with your employees to describe how exactly you want your ideas to be applied.

Once you’ve managed to successfully implement the membership marketing plan into your daily workflows, you must not forget to carefully observe the impact of your measures. Not until your strategies bring about real improvements, your employees work together to realize objectives, and you’ve managed to prove a profit, can you consider the implementation of your membership marketing plan completed successfully. Until that happens, be critical, do not hesitate to challenge formulated goals and adapt them to altered circumstances. This is the only way for you to guarantee – whether you happen to run a small single club, a medium sized one or a large management company – that you have done everything in your power to tap into the full potential of your club and membership.

5 Digital Marketing Strategies for 2019 that Private Clubs & Golf Resort Brands Should Invest In

Digital marketing for private clubs and golf resorts is a complex operation because, if done correctly, it relies on multiple strategies running in sync to achieve a common goal. When the focus is on the golf and hospitality industry, this becomes even more challenging because digital marketing must improve internal goals like ADR to improve a club or resort’s GOP.

So why is club marketing in 2019 any different? Remember that more than 90% of your members and guests go to Google in search of their ideal club or golf course property. Meaning your content must appease Google’s best practices while remaining highly relevant in targeting your ideal members and guests.

In 2018 there were several Google algorithm updates that impact how clubs and golf resort properties appear in the search engine today. On top of this, your target audiences no longer inquire on a whim; they engage in tons of online research before that first call is made. From reading review sites to downloading golf guides on luxury resorts, to reading blogs and engaging current and past guests on social media platforms, your ideal customer invests a great deal of time and energy into making a final decision. This is why partnering with a club focused digital marketing agency that has the technology and experience to run a comprehensive growth marketing strategy is paramount to achieving goals and improving your clubs membership and revenue goals.

With more than 15 years of club marketing industry experience, we decided to share some of the strategies we use to help our club partners achieve their goals. This article is meant to assist private clubs and their executive teams in recognizing the value in working with a club marketing team, while also sharing some of our strategies and approaches for those who want to try these tactics internally. These hacks and tips can be powerful weapons for private clubs in 2019, seeking to dominate their industry and outperform their competitors.

Utilizing Facebook in an SEO Strategy, the Right Way

The way SEO and Facebook will work together in 2019 has changed from previous years. In an attempt to limit commercial content from Facebook’s news feed, Zuckerberg came forward in January 2018 stating that reducing the amount of this content would be a main focus in order to increase content shared by friends and family.

When commercial content gets shared, liked, and clicked, powerful social signals are sent to Google, letting the search engine know that people favor the content. As a result, the website’s domain authority goes up, as well as ranking for keywords and terms in general. This means old strategies won’t be as efficient. Not to say that SEO has no place working alongside Facebook. On the contrary, there are tons of leads and bookings that can be generated from a SEO Facebook hybrid strategy. The logic behind the strategy and its working points need to be reset to work in line with the way Google’s algorithm has evolved, and how Facebook’s filter has changed.

So what does this mean for club marketing? This: generating clicks from user-shared content as opposed to the automation of commercial content (though automating content on Facebook still holds value) is the better play for 2019 IF organic search optimization is part of the overarching strategy. When executing an SEO / Facebook club marketing campaign, the best digital marketing agencies create Facebook user profiles that mirror their client’s ideal member persona. Hospitality marketers use these and participate in social groups that focus on the golf, club and hospitality industry where conversational strategies are initiated to extract data to help improve content marketing and audience targeting tactics. In addition such strategies also engage users while sharing content in a natural manner that advocates the precise club property targeting ideal people likely to convert. A conversation strategy is laid out to work with any personality type that might engage in the conversation, and a goal exists to either convert that person into a lead, a booked guest, or an advocate of the property. By sharing target content, SEO can improve, as can direct bookings. This can have a profound impact and proven return on your investment, and is worth running within the parameters of 2019 SEO considerations and Facebook’s newly enhanced filter on commercial content.

Define the Right Budget Necessary for Achieving Growth Marketing Goal

The marketing budget must be allocated within the arena of an agile environment that can weather the usual and unexpected storms that naturally come in a competitive space. In the last few years most clubs have made big shifts in their budget from offline channels like print advertising to more measurable online marketing channels. But with all the various digital marketing channels comes the challenge of knowing which ones will best reach your audiences, how to leverage them with other strategies and tools, and how to weave them into the overall strategy while on pace to get a healthy ROI. Without a logic-forward framework and the ability to select and align the right marketing channels, chaos can erupt wasting time and dollars.

Private club digital marketing agencies prove to be extremely valuable in helping hospitality brands overcome the challenges of budget allocation across channels. Unless your club has a limitless budget, this won’t be a challenge. But the reality is that any serious club has a budget even if to track their growth and the pace to hit goals while always remaining cognizant that budget dilution across digital marketing channels causes multiple internal issues.

Budget dilution occurs when marketers allocate small amounts of a budget across a wide number of channels as opposed to taking a higher chunk of the budget and using it in a more impactful manner through a carefully selected, customized singular strategy that lives in a multi-channel approach where various strategies leverage one another–something the best club digital marketing agencies are known for controlling.Budget dilution occurs when marketers allocate small amounts of a budget across a wide number of channels as opposed to taking a higher chunk of the budget and using it in a more impactful manner through a carefully selected, customized singular strategy that lives in a multi-channel approach where various strategies leverage one another–something the best club digital marketing agencies are known for controlling.

Creating Owned Assets

Your marketing strategy should work to not only attract and convert the right audiences, but bring in data that helps create and grow owned assets used to ensure audience targeting is always relevant thus enabling a strategy that continues to target the needs of your guests. The goal isn’t to create content and tactics that are entirely evergreen, as the club industry and its buyers evolve too quickly. However, most buyer-needs remain consistent and this is where owned assets can add a ton of value to your marketing investment.

Email databases are one of the most valuable owned assets in the world of hospitality marketing. In order to create high-quality email lists that can be segmented into unique cohorts each having their own lead nurturing workflow, customer insights must first be extrapolated in order to create the right kind of content that generates leads. For example, high-quality blogs paired with the right technology and topic-specific downloadable content can capture information on people and convert them into high-quality leads that already reveal topics they care about along with their perceived expectations. These insights will allow for segmentation thus giving your email database more value.

Email Marketing, with Automation Technology, Can Be a Powerful Tool

Email has a bad reputation as being an over-used marketing tool. But if done correctly so not to spam recipients, it is known to be one of the most powerful tools in club marketing. The more bad emails clubs send out, the lower the open rate is. It’s simply the consequence of poorly-thought, rushed email blasts that fail to resonate with potential guests.

We already talked about how owned assets, such as valuable email lists, are crucial for private clubs. In order to execute a winning email marketing strategy, you need a high-quality list with content going out that your leads care about. But keep in mind your best email contacts are likely contacts in several competitor databases. This means creating the right content within a workflow with an effective cadence that targets the right groups is key, and something that club marketing agencies offering growth stacks do extremely well thanks to the advanced competitor insight technology they are known for offering their clients.

We recently worked with a luxury development group in the midwest to help them pinpoint data that matters to get a more focused sense of their customers and the solutions they are looking for when researching 2nd home private club properties. Real estate firms and clubs can acquire tons of data, but most of it falls through the cracks due to poorly trained internal teams, and a lack of technology (common pain point).

Our process involved implementing a powerful CRM and analytics tracking tool that recorded and mapped out all the digital touch-points guests went through while exploring the website, as well as the journey they went through to find the website. There was an immediate impact once the data was farmed, analyzed, and used to optimize the website all while the Growth Stack worked to create personalized content strategies, then fueled by automation. The volume of customer data more than tripled in a matter of weeks, and logic-based content addressing newly discovered buyer pain points saw an increase in website traffic, and more importantly, leads that converted to real sales. In addition, being able to pinpoint direct revenue from individual strategies and channels helped improve the marketing budget’s effectiveness.

Club Digital Marketing Growth Stacks

We have briefly touched on how using a multi-channel approach for attracting and converting guests is a core part of any club marketing strategy. And this is exactly what a club digital marketing Growth Stack entails (as well as the other strategies covered in this article). Keep in mind that a Growth Stack is a customized set of tools and strategies designed to run in synch to achieve a common goal (or set of goals). Private Club Marketing’s Growth Stack uses a logic grounded in understanding how your customers engage with your club property’s content, and any content related to your industry. Then, using a multi-channel approach, club marketing agencies attract, educate, and convert leads in a timely manner while staying within budget.

While your competitors are likely investing in paid media, SEO and social media strategies there is likely zero communication from one strategy to the other. And when multiple strategies don’t talk to one another, lead quality and flow often takes a dip. This is where clubs that partner with savvy digital marketing agencies can soar above the competition by capitalizing on their weakness. Remember, Growth Stacks empower private clubs to maximize every arm of their marketing strategy while leveraging others all within the same approach. As a result, time is saved, investment is kept within budget, and valuable data can be harvested and used to continue the process thus ensuring the strategy remains relevant and hyper focused to resonate with your ideal guests.

As technology advances, so too does the way your ideal guests search for private clubs and golf resort properties. These are the five main strategies Private Club Marketing generally utilizes in a customized approach for every client running them together to empower business growth for exceptional clubs and resorts. But based on your unique goals and customers, other tactics can be added for maximum results and ROI. In order to stay competitive, clubs must be up to date in their methods for attracting and converting leads, and the Growth Stack is the ideal master strategy that offers measurable results.

The Priciest Golf Course Homes for Sale in Florida

Private Club Marketing has compiled a list of the priciest golf course homes for sale in the entire state of Florida.

From sprawling waterfront estates to expansive high rise views, there really is something for anyone looking to embrace palatial country club living. Surrounded by ocean views and lush landscape, find out why the Sunshine State is considered a golfer’s oasis.

1964 Royal Palm Way, Boca Raton, FL

1964 Royal Palm Way
Listed by David Roberts of Royal Palm Properties LLC

$12,750,000 | 6 Beds | 8.5 Baths | 10,815 Sq. Ft.

1964 Royal Palm Way is appointed on a trophy Intracoastal lot offering 100′ of water frontage inside the exclusive Royal Palm Yacht & Country Club. Located across the street from Boca Raton Resort & Golf Club, and surrounded by a spectacular panorama of the waterway, this estate welcomes you into 10,000+ sq. ft. of elegant living. Upon entering the grand two-story foyer, a wrapping marble stairway and see-through pool views coax you to explore. Beginning in the foyer and flowing throughout are beautiful marble and Brazilian hardwood floors, crafted trims & moldings, and custom built-ins. The formal living room is a perfect entertaining space, bathed in light through the wall of windows accompanied by a marble surround fireplace with a white wood mantle. Proceed through the living room’s double doors and experience a true entertainer’s space with a fully-equipped bar, theater room with snack bar, and study with custom wood built-ins. The formal dining room calls to host a lavish dinner party and is located next to the temperature controlled wine room with ample bottle storage for easy service. Hosting your family and guests is never a problem in the spacious white chef’s gourmet kitchen with two huge center islands and snack bar peninsula topped with select white marble counters.


50 S Pointe Dr #3302, Miami, FL

50 S Pointe Dr #3302
Listed by Jorge Martinez of WDLR01 – Worldwide Properties and Roland Ortiz of WDLR02 – Worldwide Properties

$12,900,000 | 4 Beds | 3.5 Baths | 3,772 Sq. Ft.

First time on market! Prime flow-through, SE corner, penthouse-worthy residence featuring the largest rooftop terraces in the tower. Capture jaw-dropping views of the Atlantic Ocean, South Beach, Fisher Island Club, parading cruise ships and panoramic sunsets over the skyline from multiple outdoor living areas comprised of nearly 1,500 SF. Upgraded by Rockstar Design, the home features Kreon & Luminaire lighting and furnishings, smart-media, custom designed Italian kitchen & baths. Enjoy five-star resort amenities including bio-metric access, an 22K SQFT wellness center offering full spa services, yoga, Pilates, spinning and boxing. Two lagoon + Olympic pools, 3 Har-Tru tennis courts & green fields over a private 13 acre oasis. An upgraded 1 bedroom 742 SF guest suite included.


7882 Fisher Island Dr #7882, Miami Beach, FL

7882 Fisher Island Dr -7882
Listed by Wilhelm Nash of Illustrated Properties

$13,500,000 | 5 Beds | 5 Baths | 6,170 Sq. Ft.

Magnificent Ocean Front Penthouse with over 6,100 Sq Ft under air. 5 Bedroom, 5.5 Bath. Breathtaking direct ocean and golf course Miami skyline views. Private Island luxury at it’s best. Priced to sell. Fisher Island Club Membership available. Bring all offers. All room dimensions are approximate.


9540 W Broadview Dr, Bay Harbor Islands, FL

9540 W Broadview Dr
Listed by Nelson Gonzalez of EWM 04 – BHHS EWM Realty

$13,500,000 | 6 Beds | 9 Baths | 8,884 Sq. Ft.

New dream waterfront mansion offering serene views of the bay & the Indian Creek Golf Course! Inside, dramatic contemporary design featuring expansive & open living areas enclosed by oversized glass walls, interior garden, formal dining, chef’s kitchen + full 2nd kitchen, large upper living area, sauna, & high-end finishes. Exceptional outdoors with an infinity pool, spa, & summer kitchen – ideal for entertaining & dolphin sighting. Deluxe master offers ultra-lux marble bath, terrace, walk-in closet, & endless sunsets! Equipped with Lutron lighting & auto shades, 2-car garage with lift, lush landscape. Live in exclusive Bay Harbor Islands, minutes to world-famous Bal Harbour! Created by the vision & dedication to perfection of Gamma Construction & Caterina Badiello Design Team.


12227 Tillinghast Cir, Palm Beach Gardens, FL

12227 Tillinghast Cir
Listed by Cornelius McGinnis of Old Palm Real Estate

$13,750,000 | 6 Beds | 9 Baths | 11,837 Sq. Ft.

Exquisite Custom Estate residence on expansive double lot (over 2 acres) with an incredible 489′ of frontage with a resort style pool, tennis court, guest house and stunning lake and golf views of the exclusive Old Palm Golf Club. From the moment you arrive through the private gate, this stately home will captivate you. Impressive light & bright interior design. The resort pool has everything you can imagine including a guest house and game room, beach-walk zero entry pool, swim up bar, cabanas, lounging suite, pergola and gazebo, diving area with depth to 12′, 2 bbq areas, a full summer kitchen, customized LED lighting, gas fire bowls & fireplace, plus an adjoining tennis court and batting cage. Other features of the home include a generator, 3 gas fire places, elevator, Savant premium home automation system w/ cooling boxes. The Club room is a multi-level room encompassing a home theater with “pit” true theater seating, upper level bar/billiards/card area, Other features: large loft, outdoor “Zen” shower off master bath, His & Her Master bathrooms each have steam showers & massive walk in closets, wine room, salt pool chlorinating system, 5 1/2 car garage, extensive garden area with bamboo and orchids, a 2nd upstairs washer and dryer, and so many others.


1555 S Ocean Blvd, Manalapan, FL

1555 S Ocean Blvd
Listed by Jack Elkins & Erin Hiatt of William Raveis South Florida

$15,450,000 | 8 Beds | 11 Baths | 12,474 Sq. Ft. 

Behind the private gates of this Modern Mediterranean masterpiece you will find a remarkable estate that mimics the feel of a ”Bel Air” estate as it is perched above the Intracoastal waterway and Atlantic Ocean. Floor to ceiling windows and gorgeous French doors provide panoramic Ocean to Intracoastal views and accent the dramatic and spacious open floor plan allowing the outdoors in. This 8 bedroom, 9 bath home, with 2 half baths, is a stately, shapely, three-level residence dotted with balconies and anchored by a dramatic stone stairway leading up to the front entrance. Originally built in 2004, this home has been completely remodeled with a substantial addition that blends seamlessly with the existing home. Enter from the foyer past stately columns into the grand living room with vaulted ceiling, beautiful wrote-iron palladium French doors and take in the view. The adjacent garden room is perfect for watching the boats go by, the sun set, and enjoying a refreshment from the wet bar. Entertain in style! Gratis membership included to the Club Coquille at EAU Palm Beach. Within a short driving distances are world-renowned Palm Beach, the resort towns of Delray Beach and Boca Raton, international polo in Wellington, and many world class golf courses.


7061 Fisher Island Dr #7061, Miami Beach, FL

7061 Fisher Island Dr -7061
Listed by Oren Alexander & Isaac Lustgarten of DEOM01 – Douglas Elliman

$16,150,000 | 5 Beds | 5.5 Baths | 7,630 Sq. Ft.

Escape to one of the last available residences at Palazzo Del Sol, Fisher Island’s newest and most lavish address. The expansive 7,630 sq. ft. home comes designer-ready and offers panoramic views of Miami Beach, Downtown Miami, and the exclusive Fisher Island golf course from its extra-deep terraces on three sides. With 5 bedrooms, 5 full baths, 2 half baths, a lavish master suite, massive living room, and private elevator entry, the residence is designed for grand living. The first true full-service building on the private island, Palazzo Del Sol offers a plethora of amenities and services for the discerning owner, including a butler-staffed aperitivo bar, fitness center, hair salon, movie theater, private cabanas, a nearby private beach, and access to the oceanfront Fisher Island Club.


Undisclosed Address, Jupiter, FL

Undisclosed Address - Jupiter
Listed by Todd Peter of Sotheby’s International Realty

$21,900,000 | 7 Beds |  12 Baths | 23,029 Sq. Ft.

This exquisite Palladian-style estate, previously featured in Architectural Digest, was designed by architect Manuel J. Diaz and built by Lavelle Construction in 2010. Situated on a large double lot in the prestigious Bear’s Club located in Jupiter, Florida, the residence offers 33,705 total square feet with 7 bedrooms, 9 baths and 3 half baths. The property showcases views of the Jack Nicklaus golf course from its expansive outdoor loggias, spacious lawn, serene pool and spa, and covered private second floor terrace. The main house offers great attention to detail throughout including high ceilings and doors, custom moldings and built-ins, marble floors, beautifully proportioned rooms, a full house generator, hurricane impact doors and windows, and the most spectacular master suite with a dressing room, safe room, gallery hall and a sensational bathroom that serves as a spa-like retreat. In addition to the main residence is a spacious office conveniently located next to the master wing complete with an en-suite bath, walk-in closet and gym surrounded by floor-to-ceiling windows showcasing the beautiful garden and golf course views. There is also a separate two-story guest house with an office, two bedrooms and two baths, and a living room, kitchen, and laundry.


845 Longboat Club Rd, Longboat Key, FL

845 Longboat Club Rd
Listed by Michael Moulton of Michael Saunders & Company

$22,500,000 | 6 Beds | 8 Baths | 19,300 Sq. Ft.

A stunning ode to the majesty of Renaissance Venice, Serenissima “The Most Serene” is one of the finest homes ever built in Florida. Incomparable in architecture, irreplaceable in artistic beauty and situated on the southern end of the coveted Longboat Key, this palatial masterwork embraces a luminous panorama of sea, sand and sky. Engaging all of the senses, a marble-clad hall soars to a glass sky dome, while before your eyes the azure Gulf of Mexico melts into the horizon. Supreme in scale, Serenissima balances voluminous spaces for entertaining with intimate leisure rooms, all of which inspire memorable moments with family. These include a magnificent grand salon, which could easily accommodate 100 guests, a master chef’s kitchen ideal for congregation and conversation, 10-seat theater and Sun Room adjacent to the pool. At Serenissima, active days of sand castle building, shell seeking, sailing, kayaking, golfing or theater-going are capped by spectacular sunsets enjoyed from expansive terraces with incredible views spanning the infinity pool, beach and Gulf. Designed with a reverence for craftsmanship; lyrical Venetian murals, glittering chandeliers and extraordinary millwork are just a glimpse of the details across three living levels. Set behind the exclusive gates of The Longboat Key Club, amenities include golf courses, tennis courts, restaurants, a spa, fitness center and marina. St. Armands Circle is less than 10 minutes away and downtown awaits across the iconic Ringling Bridge.


9912 Lake Louise Dr, Windermere, FL

9912 Lake Louise Dr
Listed by Dianna Desboyaux of EXP REALTY LLC

$23,000,000 | 11 Beds | 14 Baths | 25,466 Sq. Ft.

An exquisite waterfront estate within one of Orlando’s most sought after golf community of Isleworth Country Club. This impressive mansion offers car enthusiasts a dream showcase garage that can accommodate collections of 40+ cars. This impressive estate features nearly 800 feet of water frontage, offering commanding views of the pristine lake waters whether you are in the grand entrance, kitchen or guest quarters.  The structural balance and perfection of this estate is shown through it’s appealing and accommodating floorplan. Across the home you will be awed by the marble flooring, majestic double staircase, floor to ceiling windows and impressive garages. Situated on over 3 acres of land, virtually every room in this estate offers unobstructed lake views of the Butler Chain. As you stroll through the perfectly manicured gardens of this mansion, you will arrive at the covered double boat lift and double jet ski dock where you will spend countless afternoons enjoying the lake life and creating memories with your family and friends. This one of a kind mansion exudes luxury, elegance and grandeur. The community of Isleworth features 24 hour guard gate, 18 hole championship golf course designed by Arnold Palmer, 89,000 sq feet club house, gym, tennis, restaurant, bar, resort style pool, water sports, family activities and youth programs.


38 Indian Creek Island Rd, Indian Creek, FL

38 Indian Creek Island Rd
Listed by Nelson Gonzalez of EWM 04 – BHHS EWM Realty

$23,900,000 | 8 Beds | 12 Baths | 9,709 Sq. Ft.

Rare find! Waterfront mansion in Miami’s most exclusive zip code for luxury estates – Indian Creek Island. Rebuilt & remodeled in 2016, the Mediterranean home sits on a lush 1.2-acre lot with 118-FT WF & is equipped with luxurious amenities & tropical backyard w/ resort-style pool with built-in pool lounge. Inside, living rm w/ dramatic volume ceilings, formal dining, chef’s kitchen w/ family rm, beautiful architectural details & high ceilings. Upstairs, master suite w/ office, upper living rm, 2 beds & gym. Other features: 4car garage, Control4 system, Venetian plaster walls, 2 powder rms. This is the ultimate estate for enjoying lavish lifestyle! Indian Creek Island is a private police-guarded w/ less than 40 WF homes, 18-hole Golf Course at Indian Creek Country Club. SF modified per architect drawing. 


3682 Princeton Pl, Boca Raton, FL

3682 Princeton Pl
Listed by Max Kiejdan of Marc Bell Real Estate

$24,995,000 | 9 Beds | 15 Baths | 19,972 Sq. Ft.

Truly one-of-a-kind 27,000+ total square feet Mediterranean-styled estate, nestled on 1.6+ acres of land in the ultra-exclusive, gated Princeton Estates, an enclave of Woodfield Country Club, the most exclusive family-friendly country club community in Palm Beach County. The estate is centrally located to many of Boca Raton’s finest offerings including South Florida’s finest public and private schools, the ultra-luxury Town Center Mall, the urban retail/entertainment village of Mizner Park, extensive city-owned parks, the beaches of the Atlantic Ocean, the Palm Beach Int’l Airport, Fort Lauderdale Int’l Airport and minutes from Boca Raton’s Executive Airport, complete with its own U. S. Customs facility for international passengers. Offering the utmost in privacy and security, the estate can only be accessed by going through two 24/7 manned security gates or by landing a helicopter on its massive lawn (owner has obtained all required permits). The estate offers all the finest amenities including a Crestron Home Technology system, which provides home automation and covers security, temperature, lighting, audio, security cameras (80 throughout the house), and the pool from touchscreen devices located throughout and accessible remotely.


483 S Beach Rd, Hobe Sound, FL

483 S Beach Rd
Listed by Marie Rosner & Matthias Fretz of Douglas Elliman

$29,500,000 | 8 Beds | 12 Baths | 11,269 Sq. Ft.

Sea Dreams, is a unique property in both location and size as it is an island within an island, separated from the road by a tributary of the Intracoastal Waterway and stretching all the way to the oceans edge including a large natural dune and beach. This 6.4 acre parcel on Jupiter Island with 423.3 feet of direct ocean frontage including dune and beach Is private property to the waters edge. One of the largest and most private parcel available currently on Jupiter Island. There are plans approved by Jupiter Island expand it to 18,422 Sqft plans call for a modern home with 10 bedrooms, 14 Bathrooms 3 half baths & pool house. That permission is unusual since homes are normally capped at 10k Sqft. Minutes from the Jupiter Inlet, marina’s, dining, shops, entertainment, and two airports. Widely regarded as one of the most serene and tranquil enclaves in South Florida, Jupiter Island’s pristine ecological landscape is rivaled only by its privacy. A top destination for golf and tennis, Jupiter is home to some of the most renowned courses in the country including The Medalist and Bear’s Club. The historic Jupiter Inlet Lighthouse and Juno Pier are testaments to the community’s longstanding relationship with aquatic pursuits. .. world class diving and fishing await just offshore. Unique zoning provides for an approx. 19,000 sq ft structure extended to only a handful of parcels; allowing a home to eclipse the 10k sq ft limit found elsewhere on the island. Rare high elevation bolsters an already commanding view of Atlantic waters. Included in the sale is a dock slip at the exclusive Jupiter Yacht Club.

12 Creative Golf Influencers Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Instagram, we at Private Club Marketing have curated a list of accounts you should be following.

With golf looking for more ways to attract a younger demographic Instagram’s platform is perfect for getting your message out to the loyal young followers of your club and course.

Naturally, we decided to jump on and find out what the fuss was all about.

It’s fun, simple, visual and addictive. What’s more, it’s unlike any other social platform. It is unrehearsed and offers behind the scenes insight into the daily lives of golfers that the other platforms can’t replicate.

It feels very private and in the moment. This is what makes it so good. It’s also what makes it hard to find decent accounts to follow. Instagram is not designed to be a viral platform. Unless you know who to follow, it will be a ghost town for you.

Here’s a list of the best we’ve found make sure you check them out, and let us know if we should add anyone to the list.

Rory McIlroy

@

I hit a little white ball around a field sometimes!

 
 
 
 
 
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The Ultimate Preppy College Books

Our top 10 preppy must read books that have been inspired up throughout the ages from the hallowed wings of the campuses of America’s elite, Ivy League universities.

 

 

THIS SIDE OF PARADISE F. SCOTT FITZGERALD: PRINCETON

In the novel that shot Fitzgerald to the limelight, he fictionalises his Princeton youth with the social-climbing misadventures of Amory Blaine, a greedy undergraduate who strongly desires to live in the fast lane. Come for the novel’s august reputation, but stay for the prose—this is Fitzgerald at his lyrical best. (Amazon $6.99)

 

 

BRIDESHEAD REVISITED BY EVELYN WAUGH: OXFORD

In the post-war swan song written to the English aristocracy by Waugh, architectural student Charles Ryder falls totally in love with the blue-blooded Flyte family during a debauched, illusion-shattering summer. What started just as a two Oxford co-eds degrades into a thorny web of Catholic guilt. Before everything goes sour, things were very sweet. (Amazon $10.94)

 

 

ON BEAUTY BY ZADIE SMITH: HARVARD

With a charming setting like Harvard, On Beauty is a modern opus of family dysfunction, tenure war and class war at its finest. In pulling and pushing the Belsey family, Smith explores hallmark classroom themes—generational change, multiculturalism and how identity and love are subject to the passage of time. (Amazon $10.31)

 

 

 

WONDER BOYS BY MICHAEL CHABON: UNIVERSITY OF PITTSBURGH

Underneath a haze of pot, Chabon an American dreamer and satire explores how youthful promise and artistic ambitions grow amiss with age. Expect to fall in love with this novel’s trio of wonder boys: a student obsessed with Hollywood self-destruction, a professor entrapped by his interminable second book and his randy editor. (Amazon $33)

 

 

THE GROVES OF ACADEME BY MARY MCCARTHY: BARD

At McCarthy’s Jocelyn College (a reinterpretation of Bard), The College Groves sees literature lecturer Henry Mulcahy run off the rails upon the termination of his tenure. Only a handful of writers have refashioned the obscure trappings of university faculty quite as faithfully as McCarthy, who skillfully crafts an interdepartmental witch hunt like no other. (Amazon $23.95)

 

 

SMALL BLESSINGS BY MARTHA WOODROOF: SOUTHERN LIBERAL ARTS SCHOOL

Veteran essayist Martha Woodroof in her first novel focusses her attention to a lonesome literature professor charged with the care of his withdrawn mother-in-law. When his friendship with the new-in-town bookstore clerk brought about life-changing news, Woodroof cleverly steers, penetrating narrative about life’s changing directions. (Amazon $7.99)

 

THE BROOM OF THE SYSTEM BY DAVID FOSTER WALLACE: AMHERST

If you don’t like novels with Infinite Jest plot, Wallace’s seminal doorstopper, takes on The Broom of the System first. Written as an undergraduate thesis at Amherst, where the novel intermittently dallies, Wallace tackles talking cockatiels, disappearing nursing home residents and American society on a rampage. What could be more collegiate? (Amazon $12.19)

 

 

THE SECRET HISTORY BY DONNA TARTT: BENNINGTON

As an undergraduate, if you like your fiction bloody and intoxicating, you’ll like Donna’s cerebral page-turner about a cultish group of classics students who break with conventional morality under the influence of their smooth-talking professor. While following the students’ example by taking up Greek if you like, we advise you steer clear of murder. (Amazon $13.39)

 

 

Creative Golf Influencers Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Instagram, we at Private Club Marketing have curated a list of accounts you should be following.

With golf looking for more ways to attract a younger demographic Instagram’s platform is perfect for getting your message out to the loyal young followers of your club and course.

Naturally, we decided to jump on and find out what the fuss was all about.

It’s fun, simple, visual and addictive. What’s more, it’s unlike any other social platform. It is unrehearsed and offers behind the scenes insight into the daily lives of golfers that the other platforms can’t replicate.

It feels very private and in the moment. This is what makes it so good. It’s also what makes it hard to find decent accounts to follow. Instagram is not designed to be a viral platform. Unless you know who to follow, it will be a ghost town for you.

Here’s a list of the best we’ve found make sure you check them out, and let us know if we should add anyone to the list.

Private Club Marketing

Username: @privateclubmarketing

Checkout our antics at our private golf, yacht and country club client’s properties, as well as what’s happening in our offices in Irvine, CA.

 
 
 
 
 
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Rickie Fowler

Username: @rickiefowler

Olympian🇺🇸
Go Pokes🍊🔫
Go Cards⚾️

 
 
 
 
 
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Rory McIlroy

Username: @rorymcilroy

I hit a little white ball around a field sometimes!

Zack Bates

Username: @ZackBates

Oxford Man (in a Gatsby sort of way)
Developer and Advisor for Private Clubs, Iconic Destinations & Luxury Brands📍Newport Beach

 
 
 
 
 
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Erik Anders Lang

Username: @erikanderslang

Creator of Adventures In Golf & #erikanderslangshow
YouTube’s “Creator On The Rise” 🎥🏆⛳️

 
 
 
 
 
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Blair O’Neal

Username: @blaironealgolf

🎥 GOLF CHANNEL Host ⛳️ Pro Golfer 📸 Model 🏌🏼‍♀️ Cobra/ PUMA Ambassador 🏆 Winner of BIG BREAK: Dominican Republic ❤️ Health,💪🏽 Fitness &💄Beauty lover!

 
 
 
 
 
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Justin Rose

Username: @justinprose99

Husband to Kate, Dad to Leo and Lottie • European, PGA tour and Olympic Golfer • 🏆 2013 US Open Champion • 🏅2016 Olympic Gold Medalist • 🎖MBE• #Team🌹•

 
 
 
 
 
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Elise Lobb

Username: @eliselobb

Co-host Fox Sports | Jeremiah 29:11 Inquiries: [email protected] 🇬🇷🇺🇸 #TheLobBshot 👇🏼

Ai Miyazato

Username: @Ai Miyazato

SUNTORY✨ #suntory Bridgestone golf ⛳️ #chaseyourdream ✈️ #JAL Honda golf 🚘 Oakley 🕶✨

Ian Poulter

Username: @ianjamespoulter

Dreamflight.org Patron, Play a little golf, Love family time, Enjoy cars

Tiger Woods

Username: @tigerwoods

Official Instagram account of Tiger Woods. Father, Golfer, Entrepreneur. Posts from TGR Ventures are signed – TGR

Michael Phelps

Username: @m_phelps00

Father of two. Husband to @mrs.nicolephelps Former Olympian

Coach Rusty

Username: @coach_rusty

Team @cobragolf @pumagolf My golf club is my paintbrush 🖌 🏌️ Contact: [email protected]

Paige Spiranac

Username: @_paige.renee

💁🏼‍♀️ OG Insta golf girl 
👻 Snapchat: paige_spiranac
📧 Business Inquiries: [email protected]

 
 
 
 
 
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11 Most Exclusive Private Clubs in America

Private Club Marketing has compiled these 11 most exclusive private clubs in America as some of our favorite meeting places and drinking holes for America’s rich and famous. For the most part, these are urban clubs, designed for the city gentlemen to take a break from the often hectic lifestyle they lead on their jobs. Some of them, however, are placed outside city limits and represent a perfect getaway for when you’re tired from the urban jungle and need to relax in nature.

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Business Women Are Missing Out By Skipping The Golf Course

Jhaneel Lockhart

As more women move up to senior positions in the workplace, they might need to start spending some time on the golf course. 

“Golf is a great way to build relationships with clients, prospective clients, people within your company,” says Adrienne Wax, co-author of Even Par: How Golf helps Women Gain The Upper Hand In Business. “If you can talk about golf, all of the sudden, you have a reason to talk to the CEO or your boss two levels above you ( via The Glass Hammer).” 

Despite the fact that golfing can increase your relationships and possibly help you get ahead, there’s a reason women aren’t rushing to golf courses en masse.

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