Explore seven creative golf marketing ideas to enhance your golf club’s visibility and member engagement. Learn how to optimize your marketing efforts and stand out from the competition.
Discover how blockchain technology and digital currency are reshaping the private club industry. Explore compelling statistics and learn how these innovations enhance membership management, streamline payments, boost transparency and security, and create more rewarding club experiences.
Discover the art of private club marketing and revenue generation in our latest article. Learn how these exclusive establishments maintain their allure in the digital age, attract members, and foster a sense of belonging. Explore strategies to define your unique value proposition, target the right audience, and leverage digital marketing. Uncover diverse revenue streams that keep private clubs thriving in today’s ever-evolving social landscape.
Private members clubs are the heartbeat of community and connection, fostering bonds among kindred spirits. These sanctuaries of shared passions operate as 501(c)(7) non-profits, drawing sustenance from membership dues to offer an array of exclusive perks. In fact, a 2019 National Club Association study unveiled that a remarkable 60% of private country clubs in the USA proudly wear the 501(c)(7) badge. Yet, the art of enticing potential members while treading the fine line of non-profit sanctity is a delicate dance. The IRS provides a guiding light: “501(c)(7) organizations may flaunt their activities and the joys of membership, but direct pleas for contributions are a strict no-go.” So, we set forth on a journey through this article, unraveling the secrets to promote membership allure while staying firmly within the bounds of non-profit ethics. From the magic of social media wizardry to crafting captivating websites, from hosting enchanting open houses to deploying marketing wizardry – we’ll explore it all, ensuring that the allure of membership is never compromised by the call for contributions.
With Tiger Wood’s designed Par 3 golf course, opening of The Hay earlier last year (2021) at Pebble Beach Resort, many people may have wondered where the idea of a cute sea lion with a golf flag in its mouth may have come from. Maybe the local aquatic attractions gave it inspiration? Well no! In […]
Looking for some social media posting inspo? Search no further – we’ve got a slew of ideas to share. Social media is a place for your marketing strategy to stretch its legs and put its fun pants on! Since there is no shortage of fun holidays and activities in the month of March, take advantage […]
Discover the essential steps to create a successful membership marketing plan for your private club. Whether you’re managing a small, medium-sized, or large club, this article provides valuable insights into crafting a strategic marketing approach. From setting clear goals to developing specific marketing measures, learn how to harness the power of marketing to drive membership growth and success. Stay ahead in the competitive private club industry with a well-thought-out membership marketing plan that adapts to changing circumstances and brings tangible improvements.
Digital marketing for private clubs and golf resorts is a complex operation because, if done correctly, it relies on multiple strategies running in sync to achieve a common goal. When the focus is on the golf and hospitality industry, this becomes even more challenging because digital marketing must improve internal goals like ADR to improve […]
[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]
Explore Soho House & Co’s remarkable journey into the digital landscape, led by Kris Shaw, the visionary Digital Director. Learn how they’ve transformed from a clean slate in 2009 to a digital powerhouse, with insights into their content strategy and future aspirations. Discover the challenges and triumphs of integrating third-party services, and gain valuable insights into the evolving digital landscape from a hospitality industry leader.