Club Marketing

Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea.

To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip ClubAmi Arad found the balance of member value and experience?

At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.

Social Media Tips for Private Clubs

When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience.

As early adopters of social media and a targeted leisure and club following, We’ve been able to witness what it takes to rock social media for a one-of-a-kind, club. Not only is it important to stay on top of trends in the industry – it’s equally as important to listen to your members and guests on these channels.

Below are a few tips for curating and managing a killer social media strategy for your private club:

Mobile Friendly Email Newsletters

It’s common nomenclature to give email a “traditional marketing” label because it has been around for more than 20 years now. (Time flies, doesn’t it?) However, even with rampant Facebook messaging, tweets, blogs, forums and smartphones, email still has many justifiable uses, especially for membership and marketing directors. To start off, though, let’s discuss some mail of the more physical kind.

Newspaper Still Preferred Advertising Method for Luxury Buyers

During a recent visit to San Francisco I met with the Associate Club Director, Kathy Sanders at the City Club of San Francisco and discussed the value the catering and events department placed on its newspaper advertising. Many inquiries for events came from people continuing to...

Ideas for Empowering Your Brand to Drive Member Loyalty

Member loyalty continues to be a hot topic among club professionals. Much of this discussion centers around getting members to recommend your product–in this case, our Club–to someone else. The question is: Why should a member recommend your club? Why should they want to join? How...