In the cavernous, smoke-filled rooms of the gentlemen’s clubs of the late 1800s, men would gather after work under the light of gleaming chandeliers, surrounded by fine oriental rugs, wine-coloured Chesterfield sofas and plush wing-back chairs. Here, they could swill whisky, play billiards and relax...
We are pleased to announce Private Club Marketing has entered into a Club Management Partnership with The Tennis Club at Newport Beach, next to Fashion Island and Newport Beach Country Club. Private Club Marketing will work with the existing ownership and management. Many new improvements are...
After overseeing the most exclusive private club reopening in the United States, Private Club Marketing receives top award by club industry peers as the Membership Consulting Firm of the year. Private Club Marketing has been recognized by independent industry judges as the 2016 Membership Consultant of...
How can a business become an inextricable part of the traditional American family’s conception of the holidays? Ask Mr. Macy. Parade Beginnings The first ever Macys Parade took place in 1924, on Christmas Day, and was initially intended to draw attention to the original Macy’s department store...
Zack Bates and his ‘CEO Tastemaker’s’ strike again. Bates, the CEO of Private Club Marketing and his elite Tastemakers group have been holding a delightful series of social food and wine events at private clubs and luxury resorts around Southern California, celebrating the epicurean pleasures of the...
Newport Beach investor and Instagram celebrity, Manny Khoshbin has opened a brand new business dedicated to one of his many loves in life – cigars, with the opening of the first private Newport Beach Cigar Lounge. The real estate investor and luxury car collector partnered with...
The Monaco Yacht Show is an unmatched insight into the world of luxury; with 125 superyachts berthed in Port Hercules, a brand-new Car Deck showcasing some of the finest supercars on the market and an asset of exclusive lifestyle exhibitors. With so much on offer,...
Whenever you're at the country club, drop one of these movie lines, and you will surely get a thumbs up. And if you haven't seen these entire movies grab your popcorn because it is a preppy offence. So sit back and begin watching. METROPOLITAN Year: 1990. Director:...
Our eight most cherished novels set in the hallowed halls of the world's preppiest universities. THIS SIDE OF PARADISE F. SCOTT FITZGERALD: PRINCETON In the novel that shot Fitzgerald to the limelight, he fictionalises his Princeton youth with the social-climbing misadventures of Amory Blaine, a greedy undergraduate...
In classic Newport Beach fashion, our new Clubhouse looks as inviting as it lives. Perched above the famed Pacific Coast Highway and spanning nearly 65,000 square feet, this two-story centerpiece makes an iconic architectural statement on coastal California’s beloved Craftsman design. Residential style meets resort...