Are you still managing your private club’s intricate operations and member relationships using Excel? It’s time to explore a more efficient, dynamic approach. Our white paper, “Beyond Excel: Embracing CRM for Private Club Prosperity,” delves into the transformative power of Customer Relationship Management (CRM) systems in the private club sector.
Explore seven creative golf marketing ideas to enhance your golf club’s visibility and member engagement. Learn how to optimize your marketing efforts and stand out from the competition.
Private members clubs are the heartbeat of community and connection, fostering bonds among kindred spirits. These sanctuaries of shared passions operate as 501(c)(7) non-profits, drawing sustenance from membership dues to offer an array of exclusive perks. In fact, a 2019 National Club Association study unveiled that a remarkable 60% of private country clubs in the USA proudly wear the 501(c)(7) badge. Yet, the art of enticing potential members while treading the fine line of non-profit sanctity is a delicate dance. The IRS provides a guiding light: “501(c)(7) organizations may flaunt their activities and the joys of membership, but direct pleas for contributions are a strict no-go.” So, we set forth on a journey through this article, unraveling the secrets to promote membership allure while staying firmly within the bounds of non-profit ethics. From the magic of social media wizardry to crafting captivating websites, from hosting enchanting open houses to deploying marketing wizardry – we’ll explore it all, ensuring that the allure of membership is never compromised by the call for contributions.
[vc_row][vc_column][vc_column_text text_larger=”no”] 10 Tips to Gain Members during your Club Re-Opening Make no mistake: The world of private clubs will never be the same again. Just as 9/11 changed how the world flys, the COVID -19 pandemic will change how members enjoy their leisure time. These changes will extend to how individuals commute, enter your […]
Discover the essential steps to create a successful membership marketing plan for your private club. Whether you’re managing a small, medium-sized, or large club, this article provides valuable insights into crafting a strategic marketing approach. From setting clear goals to developing specific marketing measures, learn how to harness the power of marketing to drive membership growth and success. Stay ahead in the competitive private club industry with a well-thought-out membership marketing plan that adapts to changing circumstances and brings tangible improvements.
[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]
[vc_row][vc_column][vc_column_text text_larger=”no”] November is upon us, and what better way to kick off a new month than with a list of great creative club marketing ideas? Here are some ways to boost your marketing efforts for the month of November! 1. Movember/No Shave November Movember or No Shave November is a movement for men’s health […]
[vc_row][vc_column][vc_column_text text_larger=”no”]The British tennis season is upon us, with the Wimbledon tournament finally under-way. Dust off your tennis whites and host a get-together complete with tennis-themed party games, smashing food and plenty of strawberries and cream, inspired by the All-England Club. Private Club Marketing can assist you with membership event ideas & creative marketing to […]
[vc_row][vc_column][vc_column_text text_larger=”no”]I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!
If you’re still working on ideas for marketing your club and promoting specific events or services for Mother’s Day, this list of seven marketing ideas for Mother’s Day can help you put the finishing touches on your plan. In the U.S., Mother’s Day falls on the second Sunday of May each year. A successful Mother’s Day […]