Close this search box.
private club marketing logo
social media

The Downside of Digital: How Facebook Ads Can Hurt Your Club’s Reputation

As elite clubs navigate the complex world of digital marketing, the allure of Facebook ads is hard to resist. However, this powerful tool, designed to reach vast audiences, can paradoxically undermine a club’s carefully curated exclusivity. By casting too wide a net, Facebook ads risk attracting individuals who may not align with the club’s values or standards, ultimately diluting its prestigious image. Maintaining exclusivity while leveraging modern marketing requires a delicate balance, one that may be better achieved through more personalized and discreet strategies.

501c7 Membership social media

Social Media for 501(c)(7) Clubs

Navigating social media for 501(c)(7) clubs requires a strategic approach to maintain non-profit status while enhancing member engagement. This guide delves into best practices for using social media effectively, focusing on maintaining exclusivity, managing advertising and partnerships carefully, and ensuring communication remains both transparent and private. For 501(c)(7) private clubs, social media isn’t just a tool for promotion—it’s a vital component of member interaction that, when used wisely, secures the club’s legacy and enhances the overall member experience.

Export social media

Creative Golf Influencers Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Instagram, we at Private Club Marketing have curated a list of accounts you should be following. With golf looking for more ways to attract a younger demographic Instagram’s platform is perfect for getting your message out to the loyal young […]

Export social media

GolfInc Business Names Private Club Marketing Amongst The Best on Social Media

[vc_row][vc_column][vc_column_text text_larger=”no”] Private Club Marketing was recently listed on GolfInc Business as one of the best 10 social media accounts to follow online The exclusive memberships of some of the world’s most expensive and swanky private members’ clubs enjoy much more than just eye-catching décor, unique amenities and fabulous views. They open windows onto vibrant […]

New Partners People Private Club Marketing Press Releases social media

Private Club Marketing CEO Zack Bates Named to 25 Most Influential People in Luxury Digital to Follow

Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences. 2017 was been led by some incredible brands and some […]

Club Marketing Export Member Communication social media

Soho House: Digital Practices That Every Club Should Learn From

Explore Soho House & Co’s remarkable journey into the digital landscape, led by Kris Shaw, the visionary Digital Director. Learn how they’ve transformed from a clean slate in 2009 to a digital powerhouse, with insights into their content strategy and future aspirations. Discover the challenges and triumphs of integrating third-party services, and gain valuable insights into the evolving digital landscape from a hospitality industry leader.

Club Life Export social media

Golf Clubs With the Best Social Media Presence

From excellent photography and historical images to club announcements and celebrity engagement, these are the golf clubs with the best social media presence. Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking in the fresh air, vibrant green landscapes, invigorating exercise, […]

Club Marketing Club Marketing Ideas Export Private Club Marketing Press Releases social media

Social Media Tips for Private Clubs

When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience. As early adopters of social […]

Export Member Communication social media

High-end clubs ‘afraid’ of digital and social

High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing. Marketing is still a “nascent” discipline in the affluent private club industry, which explains […]

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

ACCESS PASSWORD: socialclubs2024

private club marketing