01 Aug
Export, social media

Creative Golf Influencers Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Instagram, we at Private Club Marketing have curated a list of accounts you should be following.

With golf looking for more ways to attract a younger demographic Instagram’s platform is perfect for getting your message out to the loyal young followers of your club and course.

Naturally, we decided to jump on and find out what the fuss was all about.

It’s fun, simple, visual and addictive. What’s more, it’s unlike any other social platform. It is unrehearsed and offers behind the scenes insight into the daily lives of golfers that the other platforms can’t replicate.

It feels very private and in the moment. This is what makes it so good. It’s also what makes it hard to find decent accounts to follow. Instagram is not designed to be a viral platform. Unless you know who to follow, it will be a ghost town for you.

Here’s a list of the best we’ve found make sure you check them out, and let us know if we should add anyone to the list.

Private Club Marketing

Username: @privateclubmarketing

Checkout our antics at our private golf, yacht and country club client’s properties, as well as what’s happening in our offices in Irvine, CA.

 
 
 
 
 
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Rickie Fowler

Username: @rickiefowler

Olympian??
Go Pokes??
Go Cards⚾️

 
 
 
 
 
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Rory McIlroy

Username: @rorymcilroy

I hit a little white ball around a field sometimes!

Zack Bates

Username: @ZackBates

Oxford Man (in a Gatsby sort of way)
Developer and Advisor for Private Clubs, Iconic Destinations & Luxury Brands?Newport Beach

 
 
 
 
 
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Erik Anders Lang

Username: @erikanderslang

Creator of Adventures In Golf & #erikanderslangshow
YouTube's “Creator On The Rise” ??⛳️

 
 
 
 
 
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Blair O’Neal

Username: @blaironealgolf

? GOLF CHANNEL Host ⛳️ Pro Golfer ? Model ??‍♀️ Cobra/ PUMA Ambassador ? Winner of BIG BREAK: Dominican Republic ❤️ Health,?? Fitness &?Beauty lover!

 
 
 
 
 
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Justin Rose

Username: @justinprose99

Husband to Kate, Dad to Leo and Lottie • European, PGA tour and Olympic Golfer • ? 2013 US Open Champion • ?2016 Olympic Gold Medalist • ?MBE• #Team?•

 
 
 
 
 
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Elise Lobb

Username: @eliselobb

Co-host Fox Sports | Jeremiah 29:11 Inquiries: rmdcapital.inc@gmail.com ???? #TheLobBshot ??

Ai Miyazato

Username: @Ai Miyazato

SUNTORY✨ #suntory Bridgestone golf ⛳️ #chaseyourdream ✈️ #JAL Honda golf ? Oakley ?✨

Ian Poulter

Username: @ianjamespoulter

Dreamflight.org Patron, Play a little golf, Love family time, Enjoy cars

Tiger Woods

Username: @tigerwoods

Official Instagram account of Tiger Woods. Father, Golfer, Entrepreneur. Posts from TGR Ventures are signed – TGR

Michael Phelps

Username: @m_phelps00

Father of two. Husband to @mrs.nicolephelps Former Olympian

Coach Rusty

Username: @coach_rusty

Team @cobragolf @pumagolf My golf club is my paintbrush ? ?️ Contact: jess@mcalisterandco.com

Paige Spiranac

Username: @_paige.renee

??‍♀️ OG Insta golf girl 
? Snapchat: paige_spiranac
? Business Inquiries: hello@paigespiranac.com

 
 
 
 
 
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15 Apr
Export, social media

GolfInc Business Names Private Club Marketing Amongst The Best on Social Media

Private Club Marketing was recently listed on GolfInc Business as one of the best 10 social media accounts to follow online

The exclusive memberships of some of the world’s most expensive and swanky private members’ clubs enjoy much more than just eye-catching décor, unique amenities and fabulous views. They open windows onto vibrant communities, boast superb dining and drinking options, and — most importantly — offer truly one-of-a-kind experiences. Whether it’s a private snow topped mountain to go skiing with your closest friends, or a rooftop sanctuary in the middle of the city to rub shoulders with Hollywood elite here are our picks for the 10 best private club social media accounts you should follow.

Click here to view the list

19 Jan
Export, New Partners, People, Private Club Marketing Press Releases, social media

Private Club Marketing CEO Zack Bates Named to 25 Most Influential People in Luxury Digital to Follow

Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences. 2017 was been led by some incredible brands and some incredible people behind those brands including Digital Director at Soho House & Co Kris Shaw, Jeremy Langmead the Brand & Content Director at Mr Porter, Tiffany Dowd founder of Luxe Social Media, and Anna Nash Head of Global PR and Communications at Aman Resorts. Here is Verb Brands' list of the 25 most influential leaders in the current luxury digital world, rounded out by Private Club Marketing's CEO Zack Bates.

Click to see the list

20 Dec
Club Marketing, Export, Member Communication, social media

Soho House: Digital Practices That Every Club Should Learn From

High-end private clubs have a habit of playing it safe, but Soho House & Co has embraced digital marketing with the enthusiasm of a startup — helped along by forward thinking leadership from investors like Ron Burkle and Founder Nick Jones. Its digital footprint includes over 60 sites, incorporating a weekly club newsletter through its members only app and expertly curated content from staff from across the brand’s 18+ properties.

The driving force behind its digital strategy is Kris Shaw, Digital Director at Soho House & Co. Shaw had been the in-house social media manager for brands like the BBC and MTV before moving to Soho House in 2009, right in the middle of the worst of the economic recession. Shaw and his colleagues quickly moved to completely rebuild the brand’s digital presence. “When I joined Soho House in 2009 it was a clean slate, SohoHouse.com was a just a landing page with 6 logos and the business had just received significant investment, it was a great time to start to move the brand forward digitally.”

We were able to chat with the driving force behind it's digital strategy, Kris Shaw, Digital Director at Soho House for a quick Q&A.

PCM: Would you talk a bit about your content strategy?

Our content strategy has always been to super-serve our members. Once the customer is within our member’s portal they get access to a wealth of events, videos, podcasts and great articles. Much like our physical clubs everything interesting happens behind closed doors.

PCM: How has SohoHouse.com performed for you?

SohoHouse.com is the driving force of the business digitally- but there is still a long way we could  go to really maximise the return on the amount of traffic we get to the site.

Our Digital strategy has followed the many openings of Soho House & Co over the years, which means that we have a lot of our traffic siloed into different brand websites. We are looking at ways to improve the user journeys across our 60 different sites and apps to make it a much simpler experience for our customers.

PCM: When you began rethinking Soho Houses digital strategy in 2009 your digital plans probably seemed quite ambitious. How did you get buy-in across the company?

It was a collaborative effort. There was significant buy in from our senior team who all appreciated our need to launch a new members experience online. We had to take the whole company on the journey, which involved a lot of presentations explaining the vision of what we wanted to do and the change it would mean to our customers and internal processes.

PCM: What have you learned about digital in past 5 years since taking over as Digital Director?

The most significant challenge that I’ve seen for the hospitality industry over the last few years is around integrating into the multitude of third party software services that we use.  It's very difficult to present this as one unified experience to the customer.

There are very few brands that can exist without some kind of internal development team these days. Five years ago, mid size brands could still exist with their entire digital portfolio managed by an external agency, now that seems increasingly inefficient.

Contact Private Club Marketing to assist your club with its digital footprint and to increase online engagement with our creative services team. From email newsletters, to curated content and social media growth, our team of proven professional can assist your club with professional online marketing services. To learn more and to discuss your club's needs, contact us at info@privateclubmarketing or call us at (949) 743-5793.

Private Club Marketing has the most engagement and followers of any club marketing and branding company. Follow us on Facebook, Twitter and Instagram.

25 Jan
Club Life, Export, social media

Golf Clubs With the Best Social Media Presence

From excellent photography and historical images to club announcements and celebrity engagement, these are the golf clubs with the best social media presence.

Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking in the fresh air, vibrant green landscapes, invigorating exercise, and a couple of drinks with friends at the “nineteenth hole.” Many club members’ happy place is out on the greens, and some smart club administrators are keying into this desire always to stay connected to the feeling of getting in a weekend round. By cultivating a compelling social media presence, these clubs can keep their current and potential members continually engaged with their voice and message via particularly well-run social media channels.

Which courses have the best social media presence, and what are they doing to achieve it? PGA.com posed the question to its Facebook group (with a current fan base of nearly 400,000 likes) as part of its weekly program, “A Quick Nine.”  Some of the answers are no-brainers, but some may surprise you.

 

Kapalua Golf Club

 

Kapalua Golf Club (@GolfatKapalua) in Lahaina, Hawaii

Offering picturesque vistas of the nearby Pacific Ocean, this former host of the Tournament of Champions reportedly is a champion at using Twitter to grow its following. PGA.com reader Anders Haukoos mentioned that the incredible wealth of photos shared on the course’s Twitter page keeps him coming back for more, as well as the inclusive attitude. He prided the organization on re-tweeting both professional players as well as regular people like himself.

 

st. andrews links

 

St. Andrews Links (@TheHomeofGolf) in St. Andrews, Scotland

As the birthplace of golf, you’d think St. Andrews would get a pass to sit back and let players come to them. However, they are always working on their online presence. As one follower notes, the golf course is always sending out hourly updates on the conditions of the course. For those who are fans of history, they also tweet out about the historical significance of the course.

 

bandon dunes

Bandon Dunes Golf Resort (@BandonDunesGolf) in Bandon, Or

Bandon Dunes Resort offers breathtaking holes and exceptional resort amenities. The rugged Oregon Coast backdrop is the perfect setting for photos, and their social media accounts take advantage of their guests’ pictures of frequently sharing and re-tweeting them as well as religiously responding to guests’ comments on social media.

 

 

august national

 

Augusta National Golf Club (@TheMasters) in Augusta, Ga

This top-ranked golf course is a worldwide favorite for its magnificent landscape architecture and meticulous upkeep. It turns out that obsession with detail extends over into their social media presence. In fact, Augusta was overwhelmingly the number one response to PGA.com’s poll. Respondents reported that their artistic photos showcase the true beauty of golf and also lauded their free streaming of the Masters Tournaments.
Sources:

http://www.pga.com/news/quick-nine/what-golf-course-has-best-social-media-presence

http://www.inc.com/mandy-antoniacci/the-top-10-golfers-that-are-engaging-the-next-generation-of-masters-fans.html

30 Nov
Club Marketing, Club Marketing Ideas, Export, Private Club Marketing Press Releases, social media

Social Media Tips for Private Clubs

When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience.

As early adopters of social media and a targeted leisure and club following, We've been able to witness what it takes to rock social media for a one-of-a-kind, club. Not only is it important to stay on top of trends in the industry – it’s equally as important to listen to your members and guests on these channels.

Below are a few tips for curating and managing a killer social media strategy for your private club:

Continue reading

10 Dec
Export, Member Communication, social media

High-end clubs ‘afraid’ of digital and social

High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing.

Marketing is still a “nascent” discipline in the affluent private club industry, which explains why many clubs are “afraid” of the “massive beast” of digital marketing.

“I believe many clubs and their boards are afraid of adopting new media too quickly. That’s because it means accessibility of information that you previously reserved for a select few people. It was very valuable for club to have those inside stories but now it is now available for everyone that wants to look at it.

“Social media means the democratisation of information. Do you really want to do that if you’re at the top of the private club ranks? That’s a question that fundamentally a lot of clubs may not have answered for themselves.”

The luxury market, beyond private country clubs, for products such as high end watches, the issue of adopting digital and social media is even more challenging, and warns marketers in these categories against using digital marketing for the sake of it.

“I wouldn’t immediately say ‘go digital, go social’. I’d be very careful to think through why you’re doing it and what purpose it serves before you go and do it,” he says.