As some states begin to re-open golf courses other states have yet to follow suit. Here is a great initiative by a Pennsylvania club, Indian Valley Country Club, to engage with their policy-makers and show their membership they are being proactive in getting golf to resume in a safe and responsible manner. General Manager, Eric […]
Explore Soho House & Co’s remarkable journey into the digital landscape, led by Kris Shaw, the visionary Digital Director. Learn how they’ve transformed from a clean slate in 2009 to a digital powerhouse, with insights into their content strategy and future aspirations. Discover the challenges and triumphs of integrating third-party services, and gain valuable insights into the evolving digital landscape from a hospitality industry leader.
How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea. To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.
High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing. Marketing is still a “nascent” discipline in the affluent private club industry, which explains […]
We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over the last 12 months and where are they coming from? How are they enjoying the club? What is their usage? Are they bringing in the guests that could potentially […]
Just thinking about writing a social media policy makes us cringe. It’s one of those tasks that membership and club managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it’s not that difficult a task. To help, here are a few things to consider when […]