As some states begin to re-open golf courses other states have yet to follow suit. Here is a great initiative by a Pennsylvania club, Indian Valley Country Club, to engage with their policy-makers and show their membership they are being proactive in getting golf to resume in a safe and responsible manner. General Manager, Eric […]
Category: Member Relations
Pipeline Marketing is one of the most commonly reported performance metrics for private golf and country clubs. Here are 3 Ways to Measure your ROI. Resort and Club Member Relations and Marketing Directors point to their pipeline marketing metric with pride because it serves as a sign of accountability and proclaims, “We, as Membership professionals, […]
Just thinking about writing a social media policy makes us cringe. It’s one of those tasks that membership and club managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it’s not that difficult a task. To help, here are a few things to consider when […]
