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Membership Retention

Benefits Of Member Retention

In 2021, membership growth achieved unprecedented success, setting the stage for a prosperous 2022 through effective member retention strategies. Harvard research indicates that even a modest five percent increase in member retention rates can result in a substantial profit boost of 25-95 percent. Beyond financial gains, these strategies also cultivate brand awareness and reputation, foster constructive relationships, and enable businesses to identify and address flaws through member feedback, making loyal members six times more likely to embrace new offerings. Explore these benefits and leverage the recent surge of interest from new members to strengthen your wait-list and increase initiation fees with Private Club Marketing’s expertise in streamlining marketing and member communication efforts, allowing you to prioritize referrals and member retention.

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The 5-E’s: Customer Engagement is a Contact Sport

[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]

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Five Ways Hospitality Technology Can Be a Member/Guest Service Differentiator

Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]

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Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip Club, Ami Arad found the balance of member value and experience? At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.

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Internal Club Branding

We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over the last 12 months and where are they coming from? How are they enjoying the club? What is their usage? Are they bringing in the guests that could potentially […]

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Private Club Social Media Policy

Just thinking about writing a social media policy makes us cringe. It’s one of those tasks that membership and club managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it’s not that difficult a task. To help, here are a few things to consider when […]

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Chartwell Golf and Country Club revamps Member Newsletter

Chartwell Golf and Country Club and Private Club Marketing recently released the redesigned members newsletter, the Chartwell Chatter. The new edition includes a streamlined and modern look, featured member photos from events and is shared online with its membership. “This has been on my wish list for years.  I know it had been discussed several […]

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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