Membership Retention

Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip ClubAmi Arad found the balance of member value and experience?

At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.

Shared Holiday Parties for Member’s with Small Businesses

Many clubs take advantage of the many small business owners in their membership to share the costs of a company holiday party with others. While large private events are essential to Q4 revenues, these shared holiday events allow those members with small businesses to host their staff and clients, with those special private event touches, to show their appreciation to their team… and also allows your club to capitalize on revenues that might have gone elsewhere.

Membership Director’s Engagement in 4th of July Club Activities

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.

Something better than “Young Professionals”

Does the term “Young Professionals” get under your skin? Are you tired of hearing it? Is there a better term out there?

We’ve set out on a path to re-brand “Young Professionals” and their target demographic. Every since the conception of the category, the demographic has included people of various ages, backgrounds, professions, and expertise, and the term “Young Professionals” doesn’t accurately describe who we’re trying to attract, retain and represent.

Ideas for Empowering Your Brand to Drive Member Loyalty

Member loyalty continues to be a hot topic among club professionals. Much of this discussion centers around getting members to recommend your product–in this case, our Club–to someone else. The question is: Why should a member recommend your club? Why should they want to join? How...

Chartwell Golf and Country Club revamps Member Newsletter

Chartwell Golf and Country Club and Private Club Marketing recently released the redesigned members newsletter, the Chartwell Chatter. The new edition includes a streamlined and modern look, featured member photos from events and is shared online with its membership. "This has been on my wish list...

Hop Meadow Launches New HOPLINE MAGAZINE

Today is the official launch of Hop Meadow Country Club's new HOPLINE MAGAZINE! Hop Meadow now features on online magazine for all Members to enjoy and supplies 500 printed publications in-house. Please take a look at the exciting addition to HMCC's Membership amenities and stay...

New Year, New Look

Welcome to the re-launch of Private Club Marketing’s new and improved website.  Adapting to the constant changes in the marketplace, 2010 begins with a new focus on successful and innovative business strategies for Private Clubs.  In our never ending commitment to our clients, we proudly...