Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip Club, Ami Arad found the balance of member value and experience?

At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.

“Watching groups of strangers become friends, through shared passions that we’ve introduced them to—such as fine wine, whiskey, and food—was an unexpected development that now lies at the core of our business,” Arad explained. “Members come to us to have meetings, to entertain families and friends, to learn more about a passion that they have, to meet new interesting people and also, occasionally, to purchase menswear.”