Private Club Marketing CEO Zack Bates Named to 25 Most Influential People in Luxury Digital to Follow

Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences. 2017 was been led by some incredible brands and some incredible people behind those brands including Digital Director at Soho House & Co Kris Shaw, Jeremy Langmead the Brand & Content Director at Mr Porter, Tiffany Dowd founder of Luxe Social Mediaand Anna Nash Head of Global PR and Communications at Aman Resorts. Here is Verb Brands' list of the 25 most influential leaders in the current luxury digital world, rounded out by Private Club Marketing's CEO Zack Bates.

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Platinum Clubs of America announces Preferred Partnership with Private Club Marketing

Platinum Clubs® of America and Platinum Clubs of the World, representing the top 5% of private members’ clubs around the globe announces its newest preferred partnership with Private Club Marketing, Inc.

Dennis W. Burns, Executive Director at Club Leaders Forum explains, “Our exclusive list of Platinum Clubs are always looking for ways to better communicate with their members, drive referrals and increase value and we are delighted to align ourselves with one of the most respected and innovative Membership and Marketing Consulting firms in the nation.

Private Club Marketing enthusiastically supports the work of Platinum Clubs of America and Platinum Clubs of the World. Its peer evaluation, nomination, and voting uphold the highest standard in ensuring only the top private clubs make its list. “We couldn’t be more pleased to be invited into this partnership with Platinum Clubs of America and Platinum Clubs of the World,” said Zack Bates, Founder of Private Club Marketing. “Our business was literally built through the introductions from Members of the many Platinum Clubs we’ve been honored to work with over the years. We look forward to continuing sharing our common values that inspire opportunity and celebrate our members and traditions with Platinum Clubs of America and its list of exclusive properties.”

“We are thrilled to welcome the newest preferred partner, Private Club Marketing, to the Platinum Clubs family,” said Don Emery, CCM, General Manager, Pacific Palisades, CA. “As a general manager who’s worked with Zack Bates and his team in the past, Platinum Clubs couldn't have picked a better-preferred membership and marketing partner.”


About Platinum Clubs of America

The body that elects Platinum Clubs of America has remained unchanged over the past 20 years as CMAA Managers, Club Presidents and owners have been invited to participate every two years. This group, comprised of the most informed and respected individuals, selects the best Private Clubs in America.

Platinum status in the Private Club industry has been the most revered since its establishment in 1997 by Chairman Emeritus, John Sibbald. Over the years, the criteria have been updated to be relevant and adapt to changing times in the industry. The election to establish the top 5% of Private Clubs of Excellence takes place in the Fall of even years. Categories represented are Golf, Country, City, Athletic, and Yacht Clubs.


About Private Club Marketing

Private Club Marketing is a luxury marketing, branding and membership sales consulting firm specializing in private clubs, golf communities, resort destinations, boutique hotels, estates and unique lifestyle environments. We assist Developers, Owners, Financial Institutions, and Management Companies make big decisions on envisioning, strategy, marketing, sales, and organization.

Our core mission is to improve the member experience by offering lifestyle expertise that inspires opportunity, influences choices and celebrates our members and traditions. Whether needs be a curated sales strategy, creative marketing direction and design, photography, social media, content, and marketing collateral development or website design and management; Private Club Marketing have a coveted reputation for delivering and providing a ‘turn-key’ approach to marketing essentials.