7 Creative Golf Marketing Ideas to Make Your Club Stand Out

Everywhere we turn lately, we come across tips for how to execute creative golf marketing ideas this year. So we’ve collected a short list of our favorite tips.

Here are seven ideas for giving your marketing efforts a boost:

1. Ask your Members how to reach out. When is the last time you actually asked your members about how they’d like to interact with your club? There’s really no excuse when you can run instant polls on your Facebook page or club website.

2. Triggered emails. Do you send members an email that makes additional offers after they’ve made a reservation or tee-time on your website? If not, you’re missing a great opportunity to keep your name in front of a member who’s planning to visit the club. Private Club Marketing can assist you with setting this up with your existing website/email platform.

3. Text marketing. Find out what members want by texting them a question. Then, send them a coupon for a discount on that item. This one’s particularly useful for those Gen-X and -Y customers, many of whom don’t seem to use email anymore.

4. What your competition isn’t doing. Analyze what creative golf marketing methods your competitors are using, and look for the holes. Be somewhere they’re not — maybe on the local chamber of commerce, Instagram or even bringing back the printed club newsletter.

5. Don’t just network — host an event. Hosting an event is a powerful way to get known by a lot of people at once. Why? Everybody comes over to thank the host.

6. Referral rewards. This one’s an oldie but goodie that’s still around because it works. Let members know you’ll reward them if they send you a prospective member, and turn your members into your marketing team on the cheap.

7. Simplify. Remember that too many marketing messages confuse members, especially as you spread them across various marketing channels. Try to pare down to three choices in all aspects of your marketing, from how many fonts you use to how many times you follow up.

Creative Golf Marketing Ideas for February

February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for engaging content to connect with your members.

Content marketing is the act of creating, publishing, and distributing content — articles, podcasts, videos — for the purpose of attracting, engaging, and retaining customers. In February, content marketers have at least four opportunities: Valentine’s Day, Presidents’ Day, Super Bowl 51, and the Oscars.

nfl golfers

Superbowl Sunday: February 5

On Sunday, February 5, 2017, the Patriots will play the Falcons in Super Bowl 51. An estimated 100 million+ people will watch the game live. Millions will hold a Super Bowl party, and you probably are hosting something at your club as well.

Anytime that you have an event capture a nation’s imagination in the way that this one does, it creates opportunities for content marketing. For example, marketers could publish Super Bowl-related how-to articles, interests reads or videos, like these.

creative golf marketing
Valentine’s Day: February 14

Beyond roses and boxes of assorted chocolates, Valentine’s Day can be a significant opportunity for online retailers. American couples spend about $200 each exchanging gifts — males will spend about twice as much as females — making the holiday an important one for retailers.

Content marketing published around this lovers’ holiday might have one of two aims. First, online stores could simply seek relationships with customers. Second, content may be used to win Valentine’s Day sales.

Companies featuring products that do not make for great Valentine’s Day presents — think fishing lures or building supplies — may opt for the first approach.

One option could be to feature love stories about important customers. These stories could take a couple of forms. Marketers might publish the customer’s own love stories. describing how the featured customers met and what makes their relationship special. You could hold an online contest asking customers to submit their love stories. Pick a few compelling stories, and contact the customers for an interview.

For the second option, content marketers have several options.

 

presidents and golf

President’s Day: February 20

The holiday is also an opportunity for content marketing. In fact, nearly any historic holiday can be an opportunity for content marketers to simply describe the holiday’s origin. An article or video about Presidents’ Day could tell a story about the leaders it is meant to honor or explain why the holiday is celebrated in February.

An historic approach is the tip of the proverbial iceberg for content marketing. Consider these examples of what your club’s marketing department might publish.

This sort of approach to content marketing is really a form of journalism. In years past, retailers purchased advertisements in newspapers and magazines because they wanted those ads to appear next to stories — content that people wanted to read. Now, rather than buying an ad, retailers are creating the content.

academy award golf

The Academy Awards: February 26

The Oscars or Academy Awards honor achievements in the American film industry. The ceremony has been held annually since 1929. It lets viewers learn more about the celebrities behind the year’s most popular movies.